#advertising week

Publishing news tagged with #advertising week

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The Rundown: Publishers confront a user-experience crisis

This week’s Rundown has reports from the Digiday Publishing Summit and the trenches of Advertising Week. The post The Rundown: Publishers confront a user-experience crisis appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising week


Google Is Developing a Cloud-Based Measurement Service for Advertisers

Google has begun developing a cloud-based measurement tool that it says could help advertisers gain more insights while protecting privacy across devices. In a blog post published today, Google said it's working with measurement companies such as comScore, DoubleVerify, IAS, Moat and Nielsen... Continue reading at 'AdWeek'

[ AdWeek | 2017-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising week #user ids #earnings call #living room #blog post


'Interrogate the Data': CMOs Are Sick of Digital Ad Hype

Chief marketing officers are sick of publishers making far-out claims about how great their ads perform, according to Nielsen Chief Operating Officer Steve Hasker.In what could be the line of Advertising Week, Mr. Hasker told a room full of digital marketers: "Let me give you one truth. If you... Continue reading at 'Advertising Age'

[ Advertising Age | 2016-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising week #data providers #room full #video ads


This Infographic Has 10 Eye-Popping Marketing Stats From Advertising Week

Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating the growing mobile reach of social platforms Facebook, Google, Instagram and Snapchat. There was also no shortage of numbers revealed during the New York event affirming the impact of... Continue reading at 'AdWeek'

[ AdWeek | 2015-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #embracing mobile #advertising week #ad business #adweek magazine


IAB Starts Publicity and Engineering Battle Against Ad Blocking

The Interactive Advertising Bureau elevated its fight against ad blockers on Tuesday, with President-CEO Randall Rothenberg renewing what he called his "cri de coeur" against the practice and showcasing small publishers being hurt by the practice. The organization also said it was taking new... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blocking #ad blockers #small publishers #scott cunningham #senior vp #general manager #press conference #advertising week


Video Is 'Display 2.0': Marissa Mayer Woos Advertisers With the 'Yahoo Brand'

As she kicks off her third year at the helm of Yahoo, Marissa Mayer is courting advertisers aggressively. She met with 500 advertising and agency executives, representing 350 brands, during the second quarter.And during Advertising Week on Thursday, the CEO worked to convince marketers that her... Continue reading at 'Advertising Age'

[ Advertising Age | 2014-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising week #fast company #agency executives #media platform


Time Inc.'s Joe Ripp: After Time Warner Split, Our Cash Will Stay Ours

Joe Ripp started his new job as CEO of Time Inc. only three weeks ago, but he's already caught the attention of staffers by saying the executive suite had for too long been a place "where ideas go to die." He'll need their imagination and commitment going forward as parent company Time Warner... Continue reading at 'Advertising Age'

[ Advertising Age | 2013-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time warner #weeks ago #executive suite #independent entity #advertising week