As she kicks off her third year at the helm of Yahoo, Marissa Mayer is courting advertisers aggressively. She met with 500 advertising and agency executives, representing 350 brands, during the second quarter.And during Advertising Week on Thursday, the CEO worked to convince marketers that her company is many things -- premium publisher, media platform, social channel, native and video ad force, and, critically, quality brand -- all worth their investment."One of the things we've had through our history is a personality and a point of view," Ms. Mayer said during an interview with Robert Safian, managing director of Fast Company. "Yahoo has a brand, a value, a perspective." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-10-02 00:00:00 UTC ]
Fast Company’s new cover story goes behind the scenes with the brave young people choosing politics as a career—and the savvy young people helping them win. An earlier version of this column—and the one that ran in the print edition of our Summer 2024 issue—cited some striking data showing that... Continue reading at Fast Company
[ Fast Company | 2024-07-24 09:00:00 UTC ]
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‘Maman & Me’ author Roya Shariat talks about writing her cookbook while overseeing social impact and partnerships at Glossier. From the time she sat down with Glossier founder Emily Weiss for a job interview, Roya Shariat told anyone who would listen that her dream was to write a cookbook.... Continue reading at Fast Company
[ Fast Company | 2023-10-25 18:15:00 UTC ]
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In a test of planetary defense capabilities, NASA and Johns Hopkins Applied Physics Laboratory crashed a spacecraft to alter an object’s orbit. NASA is No. 17 on Fast Company’s list of the World’s 50 Most Innovative Companies of 2023. Explore the full list of companies that are reshaping... Continue reading at Fast Company
[ Fast Company | 2023-03-02 07:00:00 UTC ]
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Prominent news organizations are high-value targets for hackers and it appears that The Guardian is the latest to have fallen victim to an attack. A "serious IT incident" struck the publication on Tuesday evening. “We believe this to be a ransomware attack but are continuing to consider all... Continue reading at Engadget
[ Engadget | 2022-12-21 19:15:42 UTC ]
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Looking for a few more good reads before the new year? Here are some recommendations from the ‘Fast Company’ team. While 2021 was a banner year in book publishing, 2022 had its own remarkable moments. Travel book sales started bouncing back as people made vacation plans again, romance reached a... Continue reading at Fast Company
[ Fast Company | 2022-12-18 05:00:00 UTC ]
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As the year comes to a close, ‘Fast Company’ asked leaders which books they sought out for guidance and leadership advice. In 2022, as they faced a tight labor market and a looming economic downturn, business leaders had a lot on their minds. With the year coming to a close, Fast Company asked... Continue reading at Fast Company
[ Fast Company | 2022-12-14 07:00:00 UTC ]
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Management consultant and bestselling author Keith Ferrazzi insists that the most important lesson of all is that this is your opportunity to learn from your peers. Keith Ferrazzi is the founder and chairman of Ferrazzi Greenlight, a management consulting and coaching company that works to... Continue reading at Fast Company
[ Fast Company | 2022-04-16 05:00:03 UTC ]
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After months of reading only coronavirus-related research, Gates is back to enjoying a good book and binging a good show every now and then. Yesterday Microsoft founder and philanthropist Bill Gates sat down with Fast Company’s editor-in-chief Stephanie Mehta to talk about a range of topics... Continue reading at Fast Company
[ Fast Company | 2020-07-01 07:10:17 UTC ]
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Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And... Continue reading at Advertising Age
[ Advertising Age | 2020-06-23 20:11:12 UTC ]
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Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news from IAB’s Digital Content NewFronts and takeaways from the week, along with key trends and insights. And join Ad Age on Friday at 2 p.m. EDT when we will close out the IAB’s... Continue reading at Advertising Age
[ Advertising Age | 2020-06-22 22:25:58 UTC ]
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As brands scramble to reimagine their events in the wake of cancellations resulting from the COVID-19 outbreak, there is a resurgence of interest surrounding the virtual event space—one that looks a whole lot different than it did 10 years ago. Live broadcasts and on-demand content are... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-18 17:30:22 UTC ]
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We’ve narrowed it down to four books. Now help us pick the one book we’ll all read this summer! Summer is the perfect time to unplug and lose yourself in a good book. The best books change the way we view the world, how we interact with others, and maybe even the direction of our lives. And... Continue reading at Fast Company
[ Fast Company | 2018-07-04 00:00:00 UTC ]
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Fast Company and The Atlantic are among other smaller video publishers that are prioritizing YouTube. The post Magazine publishers with video ambitions see YouTube as safer bet than Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-17 00:00:00 UTC ]
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This week’s Rundown has reports from the Digiday Publishing Summit and the trenches of Advertising Week. The post The Rundown: Publishers confront a user-experience crisis appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-27 00:00:00 UTC ]
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Google has begun developing a cloud-based measurement tool that it says could help advertisers gain more insights while protecting privacy across devices. In a blog post published today, Google said it's working with measurement companies such as comScore, DoubleVerify, IAS, Moat and Nielsen... Continue reading at AdWeek
[ AdWeek | 2017-01-21 00:00:00 UTC ]
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Chief marketing officers are sick of publishers making far-out claims about how great their ads perform, according to Nielsen Chief Operating Officer Steve Hasker.In what could be the line of Advertising Week, Mr. Hasker told a room full of digital marketers: "Let me give you one truth. If you... Continue reading at Advertising Age
[ Advertising Age | 2016-09-29 00:00:00 UTC ]
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A veteran of Fast Company, Elle Decor, and FHM, Deutch will look to extend the brand's recent growth in digital and video. The post Amie Deutch Joins Mental Floss as EVP, Publisher appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-08-11 00:00:00 UTC ]
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Richard Smullen says a painfully long wait for a Delta Air Lines customer service rep inspired him to join the world of artificial intelligence. One night about a year ago, having grown tired of waiting for a phone operator to change his flight, he turned to the airline's mobile app—only to... Continue reading at AdWeek
[ AdWeek | 2016-04-04 00:00:00 UTC ]
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Eight years ago, we featured the 22-year-old creator of a site with 19 million users. 1.5 billion members later, the adventure continues.In early 2007, Fast Company senior writer Ellen McGirt got a rush assignment from the magazine's editor, Bob Safian. Both were newcomers to the publication,... Continue reading at Fast Company
[ Fast Company | 2015-11-17 00:00:00 UTC ]
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Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating the growing mobile reach of social platforms Facebook, Google, Instagram and Snapchat. There was also no shortage of numbers revealed during the New York event affirming the impact of... Continue reading at AdWeek
[ AdWeek | 2015-10-04 00:00:00 UTC ]
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