As brands scramble to reimagine their events in the wake of cancellations resulting from the COVID-19 outbreak, there is a resurgence of interest surrounding the virtual event space—one that looks a whole lot different than it did 10 years ago. Live broadcasts and on-demand content are ubiquitous in the industry today. But despite the advances in technology, from live streaming and social-casting to next-gen webinar tools and video conferencing, the concept of taking an entire event community fully digital (and, potentially, on a tight deadline) is new territory. Enter: The age of the “distributed” event. So, how do you pivot on a dime toward the event of the future? We tapped Brent Turner, SVP of strategy at Opus Agency, and Miriam Agrell, COO at Tencue, for tips and insights. 1. How much lead time do you have? To develop your digital event plan, you first have to take into account how much time you have, Turner says. For marketers whose shows are two weeks out, for example, the conversation should be tactical and focus on engaging partners to broadcast keynotes and sessions, both as a backup and to accommodate attendees who are unable to travel. For marketers whose shows are six weeks out or more, it’s time to think strategically about how to distribute content and develop rewarding networking and creative experiences in case of a cancellation. How will you evolve your marketing plans to meet your business goals? 2. The goals dictate the platform. Next, establish your... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-18 17:30:22 UTC ]
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As brands scramble to reimagine their events in the wake of cancellations resulting from the COVID-19 outbreak, there is a resurgence of interest surrounding the virtual event space—one that looks a whole lot different than it did 10 years ago. Live broadcasts and on-demand content are... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-18 17:30:22 UTC ]
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'Newsweek' has included Seattle-based ThriftBooks and Nashville-based Lifeway in its annual list of the "500 Best Online Shops" for the sixth consecutive year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-10 04:00:00 UTC ]
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The FanDuel sports book took bets on some mixed martial arts fights on April 1, 2022 Continue reading at ABC News
[ ABC News | 2024-07-10 19:26:18 UTC ]
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Covering a broad range of topics and experiences, these essay collections provide insights into art, literature, aging, friendship, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
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World Literature Today to Co-host Online “RESISTIR Latin America” Poetry Event News and Events [email protected] Mon, 10/30/2023 - 15:47 On Saturday, November 18 at 10am cst, the “RESISTIR Groupe” of Latin American PEN Centers, World Literature... Continue reading at World Literature Today
[ World Literature Today | 2023-10-30 20:47:30 UTC ]
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World Literature Today to Co-host Online “RESISTIR Latin America” Poetry Event and Call for Peace News and Events [email protected] Mon, 10/30/2023 - 15:47 On Saturday, November 18 at 12pm cst, the “RESISTIR Groupe” of Latin American PEN Centers,... Continue reading at World Literature Today
[ World Literature Today | 2023-10-30 20:47:30 UTC ]
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#lawrence schimel
#cal paule
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After an award ceremony for a Palestinian author at the Frankfurt Book Fair was canceled, more than 600 literary figures have signed an open letter denouncing the decision. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-10-16 09:00:16 UTC ]
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A look at the destruction of Pride displays, cancelation of Drag storytimes, and other June LGBTQ+ events in U.S. libraries in 2023. Continue reading at Book Riot
[ Book Riot | 2023-07-10 10:36:00 UTC ]
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Just like that, a new Harry Potter game is on its way. On Monday, WB Games revealed Harry Potter: Quidditch Champions, a title the Hogwarts Legacy publisher is billing as a “fast-paced, competitive multiplayer” game that will be available on PC and consoles. According to the company, Unbroken... Continue reading at Engadget
[ Engadget | 2023-04-17 22:37:36 UTC ]
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BookLooks, RatedBooks, and more biased online rating systems getting books banned. That, plus this week's book censorship news. Continue reading at Book Riot
[ Book Riot | 2022-11-04 10:40:00 UTC ]
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Sales in Amazon's online business fell 4% in the second quarter ended June 30, 2022, to $50.8 billion. Analysts attributed the decline to more people shopping in physical stores as well as an overall slowdown in consumer spending. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-29 04:00:00 UTC ]
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The organisers of the Bologna Children's Book Fair have confirmed the event is due to take place in person this year, but will offer exhibitors a 100% refund if it has to be cancelled again. Continue reading at The Bookseller
[ The Bookseller | 2022-01-13 10:44:53 UTC ]
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Simon & Schuster's Publishing Prologue program, which launched this summer, is aimed at reaching and recruiting young people interested in publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-24 04:00:00 UTC ]
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#LoveAudio, the Publishers Association's annual audiobook campaign, will return for a fifth year this month. Continue reading at The Bookseller
[ The Bookseller | 2021-07-10 01:47:32 UTC ]
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The UK arm of Bookshop.org, the online retailer that partners with indie bookstores, has a new initiative on the way: it’s launching a series of online events for its customers as well as customers of unaffiliated indies. For the first event on March 23rd, Bookshop is partnering with Faber to... Continue reading at Literrary Hub
[ Literrary Hub | 2021-03-11 19:42:27 UTC ]
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The deal will bring together two of the world's most high-profile digital media firms. Continue reading at BBC World
[ BBC World | 2020-11-19 19:56:28 UTC ]
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A quarter of a century after the Women’s Prize for Fiction launched, co-founder Kate Mosse looks at how it has helped to change the publishing landscape and looks ahead to its virtual ceremony. Continue reading at The Bookseller
[ The Bookseller | 2020-09-04 15:39:23 UTC ]
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Celebrate Independent Bookstore Day 2020 with a host of online events, including author panels and drawing demonstrations. Continue reading at Book Riot
[ Book Riot | 2020-08-27 10:40:00 UTC ]
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Margaret Atwood is marking the paperback publication of her Booker-winning novel The Testaments (Chatto) with a live streamed event via Fane Online. Continue reading at The Bookseller
[ The Bookseller | 2020-08-19 15:53:40 UTC ]
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ReedPop, organizer of New York Comic Con, scheduled to be held October 8-11 at the Javits Convention Center, has canceled the annual in-person 2020 event and plans to partner with YouTube to produce an all-digital version of the giant pop culture convention. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-12 04:00:00 UTC ]
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