Legal War on Ad Blocking May Be a Loser, if Recent German Rulings Are Any Guide

The ad industry is looking into whether it has potential legal remedies against ad blockers in the U.S., but the issue is already playing out in German courts -- in favor of the blockers.The regional court in Cologne ruled this week, for example, in favor of Adblock Plus and Eyeo, the company that makes it, rejecting arguments by German publisher Axel Springer.Adblock Plus and its Acceptable Ads program do not "breach laws on competition, copyright or market dominance," the court found, according to Reuters. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-09-30 00:00:00 UTC ]
News tagged with: #market dominance #cologne ruled #ad industry #ad blocking

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German supreme court rejects ad-block challenge

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[ BBC World | 2018-04-20 00:00:00 UTC ]
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‘We are not going to give up’: German publishers continue war with ad blockers

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German publisher Gruner + Jahr’s latest ad blocking tactic: Humor

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[ Digiday | 2016-09-19 00:00:00 UTC ]
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Google's Ad Boss on Ad Blocking, AMP Ad Viewability and Enhanced Campaigns

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[ Advertising Age | 2015-10-22 00:00:00 UTC ]
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