Legal War on Ad Blocking May Be a Loser, if Recent German Rulings Are Any Guide

The ad industry is looking into whether it has potential legal remedies against ad blockers in the U.S., but the issue is already playing out in German courts -- in favor of the blockers.The regional court in Cologne ruled this week, for example, in favor of Adblock Plus and Eyeo, the company that makes it, rejecting arguments by German publisher Axel Springer.Adblock Plus and its Acceptable Ads program do not "breach laws on competition, copyright or market dominance," the court found, according to Reuters. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-09-30 00:00:00 UTC ]
News tagged with: #ad blocking #ad industry #cologne ruled #market dominance

Other Publishing stories related to: 'Legal War on Ad Blocking May Be a Loser, if Recent German Rulings Are Any Guide'


Legal War on Ad Blocking May Be a Loser, if Recent German Rulings Are Any Guide

The ad industry is looking into whether it has potential legal remedies against ad blockers in the U.S., but the issue is already playing out in German courts -- in favor of the blockers.The regional court in Cologne ruled this week, for example, in favor of Adblock Plus and Eyeo, the company... Continue reading at Advertising Age

[ Advertising Age | 2015-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blocking #ad industry #cologne ruled #market dominance


German supreme court rejects ad-block challenge

Publishing giant Axel Springer has lost a long-running case seeking to limit the use of Adblock Plus. Continue reading at BBC World

[ BBC World | 2018-04-20 00:00:00 UTC ]
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‘We are not going to give up’: German publishers continue war with ad blockers

“We are not going to give up." The post ‘We are not going to give up’: German publishers continue war with ad blockers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blockers


German publisher Gruner + Jahr’s latest ad blocking tactic: Humor

German publishing giant Gruner + Jahr has been experimenting with a range of different methods to reduce ad blocking levels over the last year. The latest to receive attention is its core news title Stern. For this it's gone for a mixed approach of humor and strategically placed ad blocker... Continue reading at Digiday

[ Digiday | 2016-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major part


Google's Ad Boss on Ad Blocking, AMP Ad Viewability and Enhanced Campaigns

Digital media companies are dealing with a bunch of problems plaguing their advertising-based business models. A growing number of people are blocking the ads running on their sites, forcing publishers to find ways to get those people to unblock their ads or pay one of the ad blocking companies... Continue reading at Advertising Age

[ Advertising Age | 2016-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing number #find ways #ad technology


How Ad Design Affects Ad Blocking

For the longest time, marketers believed that bigger was better. Bigger ad formats, bigger ad sizes and bigger animations drove ever-larger and more intrusive ad design. That is, until ad blockers arrived on the scene. Now consumers are protesting and showing their dissatisfaction by using... Continue reading at Advertising Age

[ Advertising Age | 2015-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blockers #huge boost #european publishers #advertising industry #digital experience #ad experience


Publishers Worry That Native Ads Are Vulnerable to Ad Blocking

As the digital publishing industry wrestles with the rise of ad blocking, one popular notion is that native ads will be the answer to the industry’s ills.   Even Yahoo Chief ExecutiveMarissa Mayer has championed native ads as havi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers worry #native ads #ad blocking


Ad blocking could spell the end of the intrusive ad

Revenue-hungry publishers have been cramming more high-impact ads onto their sites, but the growing spectre of ad blocking could be the nail in the coffin for some of those obnoxious units. Early data from Moat Ad Blocking Analytics suggests 10 to 15 percent of all premium publishers’ desktop ad... Continue reading at Digiday

[ Digiday | 2015-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high-impact ads #ad blocking #premium publishers #industry observers


Pre-Roll Video Ads a Leading Catalyst to Ad-Blocking Growth

A new Wells Fargo Securities report put ad blocking right alongside viewability as a top challenge facing the digital publishing ecosystem.The report asked whether ad blocking is an existential threat or "just a 'Europe thing'" and netted out somewhere in the middle: "We believe the rapid rise... Continue reading at Advertising Age

[ Advertising Age | 2015-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #existential threat #rapid rise #growing challenge #good amount #banner ads #pre-roll ads


Lambda Legal, ACLU Sue to Block Iowa Anti-LGBTQ Book Banning Law

Signed by Iowa Governor Kim Reynolds in May, SF 496, among its provisions, bans books with depictions of written or visual sex from school libraries, and prohibits instruction and materials involving gender identity and sexual orientation for students through sixth grade. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-29 05:00:00 UTC ]
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Bending Gender’s Rules, in Life and in German Grammar

The victory of Kim de l’Horizon, a nonbinary writer, in a top literary prize stirred a debate about how the German language can accommodate people who don’t identify as male or female. Continue reading at The New York Times

[ The New York Times | 2022-11-30 11:35:52 UTC ]
More news stories like this | News stories tagged with: #kim de #german language #literary prize


Vivendi loses legal ruling as Lagardère shareholder tussle intensifies

The Paris commercial court has rejected the demand by Vivendi SE and the UK's Amber Capital for Hachette Livre parent company Lagardère SCA to hold an early extraordinary shareholders meeting. Continue reading at The Bookseller

[ The Bookseller | 2020-10-15 11:42:49 UTC ]
More news stories like this | News stories tagged with: #amber capital #hachette livre #lagardère


Guide to the classics: The War of the Worlds

H. G. Wells helped pioneer science fiction with his 1898 book The War of the Worlds. Many iterations later, it still scares and fascinates us. Continue reading at The Conversation

[ The Conversation | 2020-07-06 19:54:21 UTC ]
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U.S. judge rules John Bolton can publish book despite efforts by Trump administration to block it

A federal judge ruled Saturday that former U.S. national security adviser John Bolton can move forward in publishing his tell-all book despite efforts by the Trump administration to block the release because of concerns that classified... Continue reading at CBC

[ CBC | 2020-06-20 14:56:06 UTC ]
More news stories like this | News stories tagged with: #trump administration #move forward #classified information #publish book


Supreme Court Copyright Ruling Could Shake Up Legal Publishing

In a 5-4 decision, the U.S. Supreme Court this week held that annotations added to the State of Georgia’s legal code are not eligible for copyright protection. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-27 04:00:00 UTC ]
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As brands block coronavirus, streaming app Newsy opens an ad slot free from bad news

Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age

[ Advertising Age | 2020-04-17 17:36:26 UTC ]
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Statement: Ad Tech Companies: Stop Journalism-Harming Keyword Blocking Practices

The News Media Alliance and Digital Content Next call on digital advertisers and digital advertising companies to stop using keyword Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-04-03 21:38:18 UTC ]
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Daniel Kehlmann’s ‘Tyll’ — a future Netflix series — follows a German jester navigating war-torn chaos

The novel is part of a wave of books about the tumultuous 17th and early 18th centuries. Continue reading at The Washington Post

[ The Washington Post | 2020-02-20 17:15:47 UTC ]
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‘Losers,’ ‘dopes’ and ‘scum’: Inside Trump’s war with his own advisers

The Post’s Philip Rucker and Carol Leonnig on how Trump got rid of critics and created his own ideology. Continue reading at The Washington Post

[ The Washington Post | 2020-01-16 22:02:19 UTC ]
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Apple News strikes ad deal with Verizon and issues new guide for publishers

Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at Advertising Age

[ Advertising Age | 2019-10-17 21:42:28 UTC ]
More news stories like this | News stories tagged with: #brand safety #direct response #ve built #context matters #publishing tools #biggest players #digital publishing #publishing partners