#senior vp

Publishing news tagged with #senior vp


AT&T casts sponsorship spell over new 'Harry Potter: Wizards Unite' game

AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-21 21:00:51 UTC ]
More news stories like this | News stories tagged with: #harry potter #time warner #nielsen #digital marketing #senior vp #$2 million #in-app purchases


Hobnobbing hall of famers and Stagwell's latest stake: Agency Brief

Fame! If you couldn't get tickets to our Ad Age A-List & Creativity Awards gala on Monday April 15, there's always the American Marketing Association’s Hall of Fame induction at R/GA the following evening. A trio of the ad world’s power brokers are getting their due there: Keith Weed, chief... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global cmo #senior vp #steph curry


A certain Hearst glossy wants you to start saying that is 'So Elle'

Just in time for New York Fashion Week (Sept. 6-14), Elle, the venerable women's fashion magazine published in the U.S. and more than a dozen other countries by Hearst, is taking to the streets to promote its brand with a new tagline."So Elle" will be the message plastered across entire... Continue reading at 'Advertising Age'

[ Advertising Age | 2018-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #robbie myers #senior vp #bus shelters #nina garcia


Marketing Changes at Lululemon as CEO Exits

On the same day that Lululemon Athletica announced the sudden exit of CEO Laurent Potdevin over a failure to meet company standards, it appointed a new leader for its marketing.The Vancouver-based company on Monday named Celeste Burgoyne, executive VP for the Americas, to handle brand marketing.... Continue reading at 'Advertising Age'

[ Advertising Age | 2018-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #senior vp #executive vp #vancouver-based company #marketing team


PW Salary Survey 2015: What People in the Publishing Industry Actually Earn

From editorial assistants to senior VP’s, this is how much people who work in publishing reported earning last year. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #senior vp #publishing industry


IAB Starts Publicity and Engineering Battle Against Ad Blocking

The Interactive Advertising Bureau elevated its fight against ad blockers on Tuesday, with President-CEO Randall Rothenberg renewing what he called his "cri de coeur" against the practice and showcasing small publishers being hurt by the practice. The organization also said it was taking new... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising week #press conference #general manager #senior vp #scott cunningham #small publishers #ad blockers #ad blocking


Conde Nast Taps Two Execs to Lead Branded Entertainment Arm

Conde Nast Entertainment -- the magazine publisher's digital video, TV and film division -- is looking to grow its branded entertainment business with the hire of two execs. It has tapped Starcom MediaVest Group vet Eden Gorcey and former Coach marketer Will Misselbrook to run its branded... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #executive vp #senior vp #conde nast #digital sales #branded content


IAB Explores Its Options to Fight Ad Blockers, Including Lawsuits

As the digital media and advertising industries come to grips with the rise of ad blocking, so is one of the industry's more prominent organizing bodies.A month before Apple revealed in June that later this year it would enable ad blocking on its mobile Safari browser, the Interactive... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade organization #general manager #senior vp #scott cunningham #apple revealed


Meredith Continues Digital Drive With Acquisition of Grocery Server

Better Homes and Gardens publisher Meredith Corp. has acquired Grocery Server, a digital shopper marketing platform, in the company's latest attempt to build its digital capabilities.Meredith's AllRecipes.com has used Grocery Server's platform, which shows shoppers where they can buy recipe... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #senior vp #native advertising #paper towels #latest attempt


Time Inc. Locks in Outbrain's Headline Recommendations in $100 Million Deal

Time Inc., the nation's largest magazine publisher, has struck a deal making Outbrain the exclusive external provider of recommended stories for Time Inc.'s websites, including Time.com and People.com. Until now, Time Inc. had worked with a mix of the companies whose ubiquitous... Continue reading at 'Advertising Age'

[ Advertising Age | 2014-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #announce tuesday #ad sales #senior vp #drive traffic #including cnn #$100 million


Ziff Davis Promotes Dan Costa to VP of Content and Editor-in-Chief of PC Mag

Dan Costa is now senior VP of content for Ziff Davis and editor-in-chief for PC Mag, harnessing his 17 years in technology journalism. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ziff davis #senior vp