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Welcome to Ad Age’s NewFronts 2023 newsletter. We’ve been sharing a daily roundup of events, interviews and sessions from Interactive Advertising Bureau's dog-and-pony show throughout the week. You can find all of Ad Age's NewFronts coverage here. Twitter went from NoFronts to NewFronts—kind... Continue reading at 'Advertising Age'
[ Advertising Age | 2023-05-04 14:42:00 UTC ]
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#upfront negotiations
#digital platforms
#senior vp
#reach audiences
#premium publisher
AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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#virtual space
#in-app purchases
#$2 million
#senior vp
#digital marketing
#nielsen
#time warner
#harry potter
Fame! If you couldn't get tickets to our Ad Age A-List & Creativity Awards gala on Monday April 15, there's always the American Marketing Association’s Hall of Fame induction at R/GA the following evening. A trio of the ad world’s power brokers are getting their due there: Keith Weed, chief... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-12 00:00:00 UTC ]
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#steph curry
#senior vp
#global cmo
Just in time for New York Fashion Week (Sept. 6-14), Elle, the venerable women's fashion magazine published in the U.S. and more than a dozen other countries by Hearst, is taking to the streets to promote its brand with a new tagline."So Elle" will be the message plastered across entire... Continue reading at 'Advertising Age'
[ Advertising Age | 2018-09-04 00:00:00 UTC ]
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#nina garcia
#bus shelters
#senior vp
#robbie myers
On the same day that Lululemon Athletica announced the sudden exit of CEO Laurent Potdevin over a failure to meet company standards, it appointed a new leader for its marketing.The Vancouver-based company on Monday named Celeste Burgoyne, executive VP for the Americas, to handle brand marketing.... Continue reading at 'Advertising Age'
[ Advertising Age | 2018-02-07 00:00:00 UTC ]
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#marketing team
#vancouver-based company
#executive vp
#senior vp
From editorial assistants to senior VP’s, this is how much people who work in publishing reported earning last year. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
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#publishing industry
#senior vp
The Interactive Advertising Bureau elevated its fight against ad blockers on Tuesday, with President-CEO Randall Rothenberg renewing what he called his "cri de coeur" against the practice and showcasing small publishers being hurt by the practice. The organization also said it was taking new... Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-29 00:00:00 UTC ]
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#ad blocking
#ad blockers
#small publishers
#scott cunningham
#senior vp
#general manager
#press conference
#advertising week
Conde Nast Entertainment -- the magazine publisher's digital video, TV and film division -- is looking to grow its branded entertainment business with the hire of two execs. It has tapped Starcom MediaVest Group vet Eden Gorcey and former Coach marketer Will Misselbrook to run its branded... Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-11 00:00:00 UTC ]
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#branded content
#digital sales
#conde nast
#senior vp
#executive vp
As the digital media and advertising industries come to grips with the rise of ad blocking, so is one of the industry's more prominent organizing bodies.A month before Apple revealed in June that later this year it would enable ad blocking on its mobile Safari browser, the Interactive... Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-04 00:00:00 UTC ]
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#apple revealed
#scott cunningham
#senior vp
#general manager
#trade organization
Better Homes and Gardens publisher Meredith Corp. has acquired Grocery Server, a digital shopper marketing platform, in the company's latest attempt to build its digital capabilities.Meredith's AllRecipes.com has used Grocery Server's platform, which shows shoppers where they can buy recipe... Continue reading at 'Advertising Age'
[ Advertising Age | 2015-07-14 00:00:00 UTC ]
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#latest attempt
#paper towels
#native advertising
#senior vp
Time Inc., the nation's largest magazine publisher, has struck a deal making Outbrain the exclusive external provider of recommended stories for Time Inc.'s websites, including Time.com and People.com. Until now, Time Inc. had worked with a mix of the companies whose ubiquitous... Continue reading at 'Advertising Age'
[ Advertising Age | 2014-11-18 00:00:00 UTC ]
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#$100 million
#including cnn
#drive traffic
#senior vp
#ad sales
#announce tuesday
Dan Costa is now senior VP of content for Ziff Davis and editor-in-chief for PC Mag, harnessing his 17 years in technology journalism. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-07-12 00:00:00 UTC ]
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#senior vp
#ziff davis