The century-old magazine’s new owners are turning it into a lifestyle brand that appeals to hunters, fishers, Republicans, and Democrats. Many legacy periodicals that have survived the internet are husks of their former selves. New owners come in, slash costs, and squeeze what revenue they can... Continue reading >> [ Source: Fast Company | 2024-07-07 11:00:00 UTC ]
Two legacy titles that the venture equity firm Recurrent Ventures purchased from Bonnier Corp. in October 2020, Field & Stream and Outdoor Life, have seen audience, revenue and staff growth since their acquisition, making a positive case for private equity-backed media. Year over year... Continue reading >> [ Source: AdWeek | 2022-01-20 11:26:48 UTC ]
[caption id="attachment_126571" align="alignright" width="150"] Eric Zinczenko[/caption] After five years as CEO and 14 years with Bonnier Corp., Eric Zinczenko will be stepping down. Replacing Zinczenko will 25-year company vet, David Ritchie, who had been serving as EVP of operations out of... Continue reading >> [ Source: Folio Magazine | 2020-07-17 14:08:15 UTC ]
The New York Times Magazine was the top winner at this year's National Magazine Awards (commonly referred to as the "Ellies"), which were held as a virtual ceremony Thursday evening after the annual gala, originally set for Brooklyn in mid-March, was canceled due to the COVID-19 pandemic. By... Continue reading >> [ Source: Folio Magazine | 2020-05-29 01:15:13 UTC ]
Just how much of a problem is ad fraud? If you're a regular reader of Ad Age, you know it's a big problem -- though just how big depends on lots of variables, including the specific digital agencies, ad-tech vendors and publishers a given marketer choses to work with. And if you read our recent... Continue reading >> [ Source: Advertising Age | 2015-09-25 00:00:00 UTC ]
Field & Stream Issue: June Circ: 1.25 million Editor: Anthony Licata Design Director: Sean Johnston Publishing Company: Bonnier There aren’t a lot of magazines that feature “regular people” The post Face Up: Field & Stream appeared first on Folio:. Continue reading >> [ Source: Folio Magazine | 2015-07-14 00:00:00 UTC ]
Although marketers continue to shift print budgets to digital media, most magazine companies still generate the bulk of their revenue from selling print ads. About 20% of Time Inc.'s ad revenue, for instance, comes from selling digital ads. But industrywide the shift from paper is underway, with... Continue reading >> [ Source: Advertising Age | 2015-06-17 00:00:00 UTC ]