Is Ad Fraud Even Worse Than You Thought?

Just how much of a problem is ad fraud? If you're a regular reader of Ad Age, you know it's a big problem -- though just how big depends on lots of variables, including the specific digital agencies, ad-tech vendors and publishers a given marketer choses to work with. And if you read our recent cover story on Google's secret war on ad fraud, you know that there are a lot of very smart people in the industry working to outsmart scammers.Now, Bloomberg Businessweek is joining the conversation with a cover story of its own, "How Much of Your Audience Is Fake?" (on newsstands today). Though little of it will be particularly eye-opening to Ad Age readers, it does offer up some colorful anecdotes about the buying and selling of dubious web traffic -- and it puts one particular publishing giant on the hot seat.Bloomberg Businessweek suggests that Bonnier, the Swedish company that publishes Saveur, Popular Science, Field & Stream and other titles, has been building some of its video-centric websites by buying questionable traffic: Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-09-25 00:00:00 UTC ]
News tagged with: #publishing giant #hot seat #popular science #field stream

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Susan Fowler’s Memoir Shows Uber Was an Even Worse Place to Work Than We Thought

The former Uber engineer paints a damning portrait of the culture Travis Kalanick built. Continue reading at Slate

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Why Ads.txt Alone Isn’t a Silver Bullet to Cure Ad Fraud

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[ AdWeek | 2019-02-08 00:00:00 UTC ]
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On the minds of European publishers: Platform pushback, GDPR enforcement and ad fraud

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[ Digiday | 2017-10-26 00:00:00 UTC ]
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Catching Their Ad Tech in Bed With Fake News, Marketers Ask Fraud Fighters for Help

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Can Cash Back for Ad Fraud Make Brands Trust the Web Again?

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[ Advertising Age | 2016-04-07 00:00:00 UTC ]
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A Brita Filter for Ad Fraud? Fake Traffic Fighter Pixalate Has Built One

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[ Advertising Age | 2015-06-23 00:00:00 UTC ]
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From bots to bottom lines: Publishers on ad fraud (Infographic)

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The Real Victims of Ad Fraud Might Surprise You

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Ad fraud: The oldest trick in the media book

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Study Suggests Fake Web Traffic Is Worse Than You Thought

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Google's Ad Boss on Ad Blocking, AMP Ad Viewability and Enhanced Campaigns

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Direct Line Group is shifting digital ad spending to targeted TV ads

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Ad Age Women to Watch, a new Gillette ad and a deal for Sports Illustrated: Tuesday Wake-Up Call

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[ Digiday | 2019-01-18 00:00:00 UTC ]
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News groups ask Facebook to stop treating media ads like political ads

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Facebook Audience Network Added Auction Bidding for In-App Ads

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Wednesday Wake-Up Call: The Future of Ads on Amazon's Alexa. Plus, Diageo Suspends Snapchat Ads

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