Facebook announced Wednesday that it has invented, well, television.The social network finally revealed the details behind a new video hub that it had been developing for months. It has been in talks with publishers and networks to deliver new shows and a revamped video section to host the... Continue reading >> [ Source: Advertising Age | 2017-08-10 00:00:00 UTC ]
Branded content and product placement are now A-OK with Facebook if marketers with verified pages on the platform follow the rules. The social media giant today began offering tags that companies can use to mark their videos and other content as branded content, though they are not allowed to... Continue reading >> [ Source: AdWeek | 2016-04-08 00:00:00 UTC ]
Advertisers want TV-like ad buying for Web video. Publishers want TV money. Which is why retrofitted metrics like Nielsen’s Online Campaign ratings have taken off big time, despite imperfections. The problem, according to some industry executives, is that OCR and the comScore equivalent VCE... Continue reading >> [ Source: AdWeek | 2013-06-25 00:00:00 UTC ]