Branded content and product placement are now A-OK with Facebook if marketers with verified pages on the platform follow the rules. The social media giant today began offering tags that companies can use to mark their videos and other content as branded content, though they are not allowed to include pre-roll or mid-stream commercials—a YouTube mandate as well. Creators, in particular, will applaud the move since it allows them to use the platform more effectively for branded content, which is their businesses' lifeblood. Facebook is currently trying to lure video makers away from YouTube and, in some cases, Twitter and Snapchat. The development should also spark greater interest from publishers wanting to pitch brand advertisers with more reach. For instance, Playboy has been buying Facebook ads to extend campaigns for its clients into the social sphere. Theoretically speaking, the magazine may now pitch more organic reach to its clients in addition to reach via Facebook ads. Additionally, consumer brands can be more transparent about marketing efforts on the social site. It's Facebook's latest move to tighten up its video game, as it challenges YouTube, Twitter and Snapchat for a burgeoning marketplace. On Wednesday, Facebook CEO Mark Zuckerberg helped unveil a video hub that will pay publishers to exclusively livestream content on his social site, a move some people think will inspire brands to become digital broadcasters. And in March, the Menlo Park,... Continue reading at 'AdWeek'
[ AdWeek | 2016-04-08 00:00:00 UTC ]
Madan, a former chair of Berrett-Koehler's board of directors, comes to the publisher from Kepler's Books in Menlo Park, Calif., where he has been CEO since 2012, and where he cofounded the bookselling initiative Reimagining Bookstores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-04 05:00:00 UTC ]
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In his last annual letter to authors as Hachettte Book Group CEO, Michael Pietsch hit on a number of topics, including the publisher’s steps to improve its marketing efforts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-26 05:00:00 UTC ]
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These video game and audiobook pairings complement each other for the ideal playing and listening experience. Continue reading at Book Riot
[ Book Riot | 2023-08-10 10:34:00 UTC ]
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Google has inked agreements with over 300 news publications in Germany, Hungary, France, Austria, the Netherlands and Ireland that would allow it to publish snippets of their stories on Search. The tech giant has announced the development in a blog post, where it has also launched new tool that... Continue reading at Engadget
[ Engadget | 2022-05-11 10:25:45 UTC ]
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Random House Children's Books is the new master publishing licensee for 'The Cuphead Show!' from Netflix Animation; the TV series debuted in February 2018 and is based on Studio MDHR’s video game 'Cuphead,' which has sold more than eight million units since its debut in 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-07 04:00:00 UTC ]
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Are you tired of getting your short stories rejected by literary magazines with weird names like Ploughshares, The Paris Review, and, lol, The New Yorker? Do you, a writer of a searing, minimalist narratives of longing and loss amid the ruins of late capitalism, need to eat? Sure you do! Well,... Continue reading at Literrary Hub
[ Literrary Hub | 2022-03-17 16:16:55 UTC ]
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If you’ve started to generally understand the ebbs and flows of cryptocurrencies, the volatility of Bitcoin and the rest, and started to comprehend why blockchain tech has a big future beyond Dogecoin, it probably means you’re late to the NFT party. Non-fungible tokens are, well, unique. (That’s... Continue reading at Engadget
[ Engadget | 2021-12-20 12:13:50 UTC ]
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Aisling Fowler was watching her husband play a video game when inspiration for the heroine of her début novel first came to her. “He’s very keen to stress that he’s not a gamer,” she laughs, talking to me over video call from Sydney, where said husband is currently working. The female main... Continue reading at The Bookseller
[ The Bookseller | 2021-07-09 04:40:40 UTC ]
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For the first time in its storied history, the Hugo Awards will honor a video game. The annual literary award has avoided recognizing the medium for years, but present circumstances being what they are, it will make an exception at the next World Sci... Continue reading at Engadget
[ Engadget | 2020-11-23 22:04:25 UTC ]
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Diamond Comic Distributors, the largest distributor of comics in North America, announced that it will not pay publishers and other vendors this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-01 04:00:00 UTC ]
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Mark Zuckerberg has revealed he may add a dedicated tab for "high-quality news" to Facebook, perhaps by the end of the year. The section would reportedly be free for users, though Facebook might pay publishers whose work is featured. Zuckerberg moote... Continue reading at Engadget
[ Engadget | 2019-04-01 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayEurope just pushed through another... Continue reading at Advertising Age
[ Advertising Age | 2019-03-27 00:00:00 UTC ]
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Mark Zuckerberg talked about creating an independent body that would oversee Facebook's content decisions, and now that plan is taking shape. The social site has published a draft charter for an oversight board that would handle appeals for content... Continue reading at Engadget
[ Engadget | 2019-01-29 00:00:00 UTC ]
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The CEO of BuzzFeed sees Facebook returning to its roots -- and thinks that’s not a bad thing for BuzzFeed. The post BuzzFeed’s Jonah Peretti: Platforms need to pay publishers or risk regulation appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-13 00:00:00 UTC ]
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There are a plethora of titles about Billy Graham already in print and some have seen an uptick in sales even as publishers limit new marketing efforts out of respect for late evangelist. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-01 00:00:00 UTC ]
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News Corp. executive chairman and 21st Century Fox executive co-chairman Rupert Murdoch is taking on Silicon Valley. The media mogul released a statement today noting that if Facebook is going to revamp its news feed to ensure it's publishing the most legitimate, "trusted" news content on its... Continue reading at AdWeek
[ AdWeek | 2018-01-23 00:00:00 UTC ]
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Music continued to fill the air in Menlo Park, Calif., as Facebook announced three new partnerships with music publishers, coming on the heels of its deal with Sony/ATV earlier this week and its pact with Universal Music Group, inked in December. Facebook head of music business development and... Continue reading at AdWeek
[ AdWeek | 2018-01-13 00:00:00 UTC ]
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Facebook announced Wednesday that it has invented, well, television.The social network finally revealed the details behind a new video hub that it had been developing for months. It has been in talks with publishers and networks to deliver new shows and a revamped video section to host the... Continue reading at Advertising Age
[ Advertising Age | 2017-08-10 00:00:00 UTC ]
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Sherman Alexie, the author whose recent memoir "You Don't Have to Say You Love Me" chronicles his stormy relationship with his late mother, is canceling much of his book tour, citing a struggle with depression. Alexie will make appearances this week in Los Angeles, San Francisco and Menlo Park... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-07-17 00:00:00 UTC ]
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