#referral traffic

Publishing news tagged with #referral traffic


After ups and downs, Facebook referral traffic to publishers stablizes

Late last year, Facebook’s head of news partnerships, Campbell Brown, told any news publisher who would listen that publishers should not rely on Facebook to play a major role in their business plans or strategies. Yet for most of this year, Facebook has acted as one of the most predictable... Continue reading at 'Digiday'

[ Digiday | 2019-12-10 05:01:35 UTC ]
More news stories like this | News stories tagged with: #news publisher #referral traffic #major role #campbell brown #news partnerships


Publishers, already shifting dependence from Facebook, are expected to accelerate that in wake of news feed change

Before Facebook announced its news feed changes, many publishers were working to minimize their dependence on the platform's referral traffic. The post Publishers, already shifting dependence from Facebook, are expected to accelerate that in wake of news feed change appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #referral traffic #post publishers #facebook announced


Google reclaims title of top traffic referrer, and search-focused publishers are enjoying the moment

Publishers seized on the opportunity to talk about a growing misalignment with Facebook, which had been the top source of referral traffic for publishers since 2015. The post Google reclaims title of top traffic referrer, and search-focused publishers are enjoying the moment appeared first on... Continue reading at 'Digiday'

[ Digiday | 2017-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #referral traffic


5 charts: The state of publishers and Facebook

The International News Media Association (INMA) released a survey of large publishers last week that captured their complicated relationship with Facebook. These five charts document publishers’ perception of various Facebook features, their mixed feelings about Instant Articles, changes in... Continue reading at 'Digiday'

[ Digiday | 2016-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #referral traffic #mixed feelings #complicated relationship #facebook appeared #facebook content #large publishers


UK publishers are mixed on performance of Facebook Instant Articles

Earlier this year, Facebook's referral traffic to publishers dropped, and those who'd invested heavily in Instant Articles were hardest hit. Some U.K. publishers have naturally been very cautious over how much they commit to it, and are still unsure the trade-offs of publishing directly to... Continue reading at 'Digiday'

[ Digiday | 2016-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing directly #hardest hit #invested heavily #referral traffic #uk publishers


Facebook to Push Friends' Posts Higher, Likely to Publishers' Detriment

It's a fact: Most publishers rely on Facebook for a significant portion of their referral traffic. As such, they watch carefully as Facebook makes decisions about what kind of content to prioritize in the all-important News Feed product that is at the center of the social network.On Wednesday,... Continue reading at 'Advertising Age'

[ Advertising Age | 2016-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #blog post #similar change #big change #referral traffic #significant portion


Google Unveils Accelerated Mobile Pages, Its Take On Facebook's Instant Articles

On Wednesday, Google announced its Accelerated Mobile Pages project, for which it has partnered with dozens of prominent publishers.In May, Facebook lifted the curtain on Instant Articles, a native publishing platform that hosts articles directly on the social network. For Facebook, which... Continue reading at 'Fast Company'

[ Fast Company | 2015-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #attractive option #fast-loading pages #online publishers #referral traffic #largest source #prominent publishers #google announced


‘Weigh the return': Publishers chime in on controversial Facebook ploy

The controversial news that media outlets including The New York Times and BuzzFeed may publish straight into Facebook’s ecosystem was a hot topic at Digiday’s Publishing Summit in Vail, Colorado, where hundreds of digital publishing executives are gathering this week to hash out the issues... Continue reading at 'Digiday'

[ Digiday | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #referral traffic #reader data #uncomfortable questions #issues facing #publishing summit #hot topic #publish straight


Pinterest Drives More Traffic to Publishers Than Twitter, LinkedIn, Reddit Combined

When it comes to referral traffic from social networks, there's Facebook and Pinterest — and then there's everyone else. Facebook accounted for more than 10% of overall traffic to publishers in September, by ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2013-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social networks #referral traffic