#super bowl

Publishing news tagged with #super bowl


Esports makes a deal with Nielsen to measure its audience

The esports industry, notorious for its lack of reliable streaming viewer figures, is trying to get its act together and provide third-party ratings to make its broadcasts attractive for rights buyers and advertisers. Companies like Tencent Holding Ltd.’s Riot Games and World of Warcraft’s... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-26 18:44:54 UTC ]
More news stories like this | News stories tagged with: #nielsen #—bloomberg news #super bowl #grown immensely


Bud Light Seltzer is in the works amid hard seltzer sales craze

Anheuser-Busch InBev is poised to launch Bud Light Seltzer as part of a new product blitz, according to reports from two beer trade publications. Citing sources from the brewer’s distributor meeting this week, Beer Business Daily reported that the brewer was developing a seltzer line extension... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-13 13:12:06 UTC ]
More news stories like this | News stories tagged with: #nielsen #super bowl #wieden kennedy #fourth quarter #bud light


How Activision Blizzard Is Using Nielsen to Cut Through Faulty Esports Numbers

As esports experience massive growth and are thrust into the mainstream, statements like "League of Legends had more viewers than [major sporting event]" become more common. Various esports events have been credited with dwarfing The NBA Finals, the Champions League and even the Super Bowl.... Continue reading at 'AdWeek'

[ AdWeek | 2019-09-05 20:28:29 UTC ]
More news stories like this | News stories tagged with: #nielsen #super bowl #activision blizzard #champions league


As Facebook turns fickle, publishers focus again on search

Don’t count out the power of the “What time does the Super Bowl” and other SEO tricks just yet. Facebook may have been all the rage these past few years, but now there's a renewed focus by publishers on Google search. Facebook has turned out to be a fickle partner, and Google's own shifting... Continue reading at 'Digiday'

[ Digiday | 2016-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #renewed focus #super bowl #publishers focus #google search


Facebook Expands Mobile Video Feature That Helps Content Creators Make Money

In July, Facebook made a big move into YouTube's turf with plans to launch Suggested Video—a feed of curated video clips from brands like Funny or Die, the NBA and Tastemade. After a small test over the past three months, it's now showing up in more mobile news feeds. Clicking on a video from a... Continue reading at 'AdWeek'

[ AdWeek | 2015-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #super bowl #makes sense #platform level #jet blue #taco bell


Duly Noted: Expanding Soldier Field for the Super Bowl would be foolish (Video)

Set aside that Soldier Field would have to expand to 70,000 seats -- or 8,500 more than its current capacity for football crowds -- in order to meet the National Football League's minimum stadium size for hosting a Super Bowl, but spending public money on expanding a sports palace doesn't have a... Continue reading at 'Silicon Valley Business Journal'

[ Silicon Valley Business Journal | 2014-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media frenzy #super bowl #duly noted


New York magazine goes biweekly

New York magazine will reduce its frequency from 42 issues to 29—effectively going from a weekly to biweekly—in a move that reflects shifting reader habits as much as it does the economic realities of putting out a print magazine, the company said Monday.The magazine will save $3.5 million in... Continue reading at 'Crains New York'

[ Crains New York | 2013-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #people read #gay marriage #super bowl