Ashley Furniture came to the Super Bowl this weekend to takeover the Dawg House Saloon & Sports Book inside the Resorts World casino. This is the largest activation in the brand's history around the game, according to its director of brand activation field marketing,... Continue reading >> [ Source: AdWeek | 2024-02-12 10:35:48 UTC ]
Women have always watched the Super Bowl, with Nielsen reporting that in 2018, women made up nearly half of Super Bowl viewers--surpassing the combined female viewership of the Oscars, Grammys and Emmys. Brands, marketers and the NFL have begun to embrace female... Continue reading >> [ Source: AdWeek | 2024-02-08 21:53:41 UTC ]
At halftime of this year’s Super Bowl, the marquee game of the NFL season, the Kansas City Chiefs trailed the Philadelphia Eagles 24-14 in Glendale, Arizona. What transpired next was the latest remarkable comeback in the career of Chiefs quarterback Patrick Mahomes, one of the most compelling... Continue reading >> [ Source: Literrary Hub | 2023-08-24 09:55:25 UTC ]
The Nielsen company estimates that 101.1 million people watched the Los Angeles Rams win the Super Bowl on NBC and Telemundo Continue reading >> [ Source: ABC News | 2022-02-15 21:42:02 UTC ]
The Silent Era of cinema was perhaps its most equitable with both hearing and hearing-impaired viewers able to enjoy productions alongside one another, but with the advent of "talkies," deaf and hard-of-hearing American's found themselves largely excluded from this new dominant entertainment... Continue reading >> [ Source: Engadget | 2022-01-29 16:30:45 UTC ]
Nielsen put out a list of the Super Bowl’s TV audience going back to 1967. You were not alone in not watching Super Bowl LV last Sunday. The uneven matchup, in which the Tampa Bay Buccaneers trounced the Kansas City Chiefs, was among the least-watched Super Bowls in recent memory, even as more... Continue reading >> [ Source: Fast Company | 2021-02-09 13:39:34 UTC ]
After dazzling the nation at President Biden’s inauguration, Amanda Gorman became the first poet to perform at the Super Bowl. Continue reading >> [ Source: The Washington Post | 2021-02-07 14:37:38 UTC ]
Apparently, this week is the Super Bowl for the book world (or at least the book world media). Which means you need to do two things to prepare: assemble your snacks (check) and place your bets. Six novels are up for the Booker Prize, the biggest literary prize in the UK, which comes complete... Continue reading >> [ Source: Literrary Hub | 2020-11-18 14:30:15 UTC ]
The esports industry, notorious for its lack of reliable streaming viewer figures, is trying to get its act together and provide third-party ratings to make its broadcasts attractive for rights buyers and advertisers. Companies like Tencent Holding Ltd.’s Riot Games and World of Warcraft’s... Continue reading >> [ Source: Advertising Age | 2019-09-26 18:44:54 UTC ]
Anheuser-Busch InBev is poised to launch Bud Light Seltzer as part of a new product blitz, according to reports from two beer trade publications. Citing sources from the brewer’s distributor meeting this week, Beer Business Daily reported that the brewer was developing a seltzer line extension... Continue reading >> [ Source: Advertising Age | 2019-09-13 13:12:06 UTC ]
As esports experience massive growth and are thrust into the mainstream, statements like "League of Legends had more viewers than [major sporting event]" become more common. Various esports events have been credited with dwarfing The NBA Finals, the Champions League and even the Super Bowl.... Continue reading >> [ Source: AdWeek | 2019-09-05 20:28:29 UTC ]
Don’t count out the power of the “What time does the Super Bowl” and other SEO tricks just yet. Facebook may have been all the rage these past few years, but now there's a renewed focus by publishers on Google search. Facebook has turned out to be a fickle partner, and Google's own shifting... Continue reading >> [ Source: Digiday | 2016-10-11 00:00:00 UTC ]
In July, Facebook made a big move into YouTube's turf with plans to launch Suggested Video—a feed of curated video clips from brands like Funny or Die, the NBA and Tastemade. After a small test over the past three months, it's now showing up in more mobile news feeds. Clicking on a video from a... Continue reading >> [ Source: AdWeek | 2015-10-03 00:00:00 UTC ]
Set aside that Soldier Field would have to expand to 70,000 seats -- or 8,500 more than its current capacity for football crowds -- in order to meet the National Football League's minimum stadium size for hosting a Super Bowl, but spending public money on expanding a sports palace doesn't have a... Continue reading >> [ Source: Silicon Valley Business Journal | 2014-03-08 00:00:00 UTC ]
New York magazine will reduce its frequency from 42 issues to 29—effectively going from a weekly to biweekly—in a move that reflects shifting reader habits as much as it does the economic realities of putting out a print magazine, the company said Monday.The magazine will save $3.5 million in... Continue reading >> [ Source: Crains New York | 2013-12-02 00:00:00 UTC ]