New York magazine will reduce its frequency from 42 issues to 29—effectively going from a weekly to biweekly—in a move that reflects shifting reader habits as much as it does the economic realities of putting out a print magazine, the company said Monday.The magazine will save $3.5 million in manufacturing costs because of the shift from weekly to biweekly, according to Larry Burstein, New York's publisher. And even though it's reducing frequency, the subscription price will remain the same—resulting in an increase in the cost per print issue for readers. The newsstand price will also increase to $6.99 from $5.99.Adam Moss, editor-in-chief of New York, said he plans to reinvest those dollars back into the magazine and its website, bulking up some of its coverage and adding staff."You'll see a bigger, better New York," he said of the printed product.The magazine hopes the less-frequent but "bigger, better" print edition will help better capture ad dollars from fashion and luxury marketers, which still have an appetite to advertise in print, according to Mr. Burstein.In shifting to biweekly, New York ends a 45-year run of printing its version of the city on a weekly, or nearly weekly, basis. But the economics of pushing out frequent print editions have dimmed as advertisers continue to migrate to the web and the costs of paper, printing and distribution rise. Ad pages at New York magazine this year through the Nov. 25 issue declined 7.5% from the period a year earlier,... Continue reading at 'Crains New York'
[ Crains New York | 2013-12-02 00:00:00 UTC ]
Ashley Furniture came to the Super Bowl this weekend to takeover the Dawg House Saloon & Sports Book inside the Resorts World casino. This is the largest activation in the brand's history around the game, according to its director of brand activation field marketing,... Continue reading at AdWeek
[ AdWeek | 2024-02-12 10:35:48 UTC ]
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Women have always watched the Super Bowl, with Nielsen reporting that in 2018, women made up nearly half of Super Bowl viewers--surpassing the combined female viewership of the Oscars, Grammys and Emmys. Brands, marketers and the NFL have begun to embrace female... Continue reading at AdWeek
[ AdWeek | 2024-02-08 21:53:41 UTC ]
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At halftime of this year’s Super Bowl, the marquee game of the NFL season, the Kansas City Chiefs trailed the Philadelphia Eagles 24-14 in Glendale, Arizona. What transpired next was the latest remarkable comeback in the career of Chiefs quarterback Patrick Mahomes, one of the most compelling... Continue reading at Literrary Hub
[ Literrary Hub | 2023-08-24 09:55:25 UTC ]
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The Nielsen company estimates that 101.1 million people watched the Los Angeles Rams win the Super Bowl on NBC and Telemundo Continue reading at ABC News
[ ABC News | 2022-02-15 21:42:02 UTC ]
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The Silent Era of cinema was perhaps its most equitable with both hearing and hearing-impaired viewers able to enjoy productions alongside one another, but with the advent of "talkies," deaf and hard-of-hearing American's found themselves largely excluded from this new dominant entertainment... Continue reading at Engadget
[ Engadget | 2022-01-29 16:30:45 UTC ]
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Nielsen put out a list of the Super Bowl’s TV audience going back to 1967. You were not alone in not watching Super Bowl LV last Sunday. The uneven matchup, in which the Tampa Bay Buccaneers trounced the Kansas City Chiefs, was among the least-watched Super Bowls in recent memory, even as more... Continue reading at Fast Company
[ Fast Company | 2021-02-09 13:39:34 UTC ]
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After dazzling the nation at President Biden’s inauguration, Amanda Gorman became the first poet to perform at the Super Bowl. Continue reading at The Washington Post
[ The Washington Post | 2021-02-07 14:37:38 UTC ]
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Apparently, this week is the Super Bowl for the book world (or at least the book world media). Which means you need to do two things to prepare: assemble your snacks (check) and place your bets. Six novels are up for the Booker Prize, the biggest literary prize in the UK, which comes complete... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-18 14:30:15 UTC ]
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The esports industry, notorious for its lack of reliable streaming viewer figures, is trying to get its act together and provide third-party ratings to make its broadcasts attractive for rights buyers and advertisers. Companies like Tencent Holding Ltd.’s Riot Games and World of Warcraft’s... Continue reading at Advertising Age
[ Advertising Age | 2019-09-26 18:44:54 UTC ]
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Anheuser-Busch InBev is poised to launch Bud Light Seltzer as part of a new product blitz, according to reports from two beer trade publications. Citing sources from the brewer’s distributor meeting this week, Beer Business Daily reported that the brewer was developing a seltzer line extension... Continue reading at Advertising Age
[ Advertising Age | 2019-09-13 13:12:06 UTC ]
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As esports experience massive growth and are thrust into the mainstream, statements like "League of Legends had more viewers than [major sporting event]" become more common. Various esports events have been credited with dwarfing The NBA Finals, the Champions League and even the Super Bowl.... Continue reading at AdWeek
[ AdWeek | 2019-09-05 20:28:29 UTC ]
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The chatshow host’s new novel centres on Irish lives dominated by shame and repression. Yet, after ‘decades of darkness’, the country’s legalisation of abortion and gay marriage have made him hopefulGraham Norton’s second novel, A Keeper, had not gone to press before this interview, so his... Continue reading at The Guardian
[ The Guardian | 2018-10-05 00:00:00 UTC ]
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Don’t count out the power of the “What time does the Super Bowl” and other SEO tricks just yet. Facebook may have been all the rage these past few years, but now there's a renewed focus by publishers on Google search. Facebook has turned out to be a fickle partner, and Google's own shifting... Continue reading at Digiday
[ Digiday | 2016-10-11 00:00:00 UTC ]
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In July, Facebook made a big move into YouTube's turf with plans to launch Suggested Video—a feed of curated video clips from brands like Funny or Die, the NBA and Tastemade. After a small test over the past three months, it's now showing up in more mobile news feeds. Clicking on a video from a... Continue reading at AdWeek
[ AdWeek | 2015-10-03 00:00:00 UTC ]
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A Slate piece on first-person writing has prompted debate in the digital media community. We asked editors at BuzzFeed, Jezebel and other leading sites to weigh in on the importance of such pieces – and why there is a gender divideOn Monday, Laura Bennett’s Slate piece on the boom of... Continue reading at The Guardian
[ The Guardian | 2015-09-15 00:00:00 UTC ]
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'Onward' author Russell Moore discusses the Christian church, gay marriage, and other cultural shifts going on in the nation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-13 00:00:00 UTC ]
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As long as they pay publishers every time a book is read, ebook subscription services are more successful the less people read. The post Netflix-Like Book Services Would Be Happy if You Read Less appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-07-09 00:00:00 UTC ]
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Is National Report a menace or a public good? Fake news publishers are taking advantage of how people read and share news. But National Report says its doing good work. The post Fake news site National Report: ‘We’re doing a public service’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-10-24 00:00:00 UTC ]
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Known as the "first lady of food," Betty Crocker has spent more than 90 years dispatching kitchen advice, including selling more than 75 million cookbooks since its first one was published in 1942. But of late, the fictional brand icon has taken on a new mission as a supporter of gay... Continue reading at Advertising Age
[ Advertising Age | 2014-06-24 00:00:00 UTC ]
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