Facebook wants marketers to see it as more than a branding platform. So, it's announcing two new tests today to that should pique retailers' interests—speedy landing pages and a new section that curates shoppable products. Back in June, Facebook started testing full-screen mobile ads with brands like Gatorade and Michael Kors. Now, it's experimenting with a version of the format, dubbed Canvas, that loads ads faster. Clicking on an ad in the News Feed pulls up a landing page with more information on a product. A second click-through directs people to shop from the retailer's site. Target is testing Canvas, and here is what its ad experience looks like: The focus on full-screen, quick content is part of Facebook's bigger push to become a media and video hub for brands. The new ads are similar to Facebook's Instant Articles, which promises publishers and advertisers speedy text and pictures. Facebook is also testing a new shopping section that pulls different products together under a tab in its app. The e-commerce hub builds on Facebook's Shop feature that rolled out last month to business Pages. Retailers participating in that program will be incorporated in the new shopping tab. Facebook also reports that its carousel ad format—the swipeable unit that stitches photos and videos together—has seen particularly strong results from retailers, lowering the cost per conversion 30 percent to 50 percent. Department store Neiman Marcus claims that carousel ads drove... Continue reading at 'AdWeek'
[ AdWeek | 2015-10-12 00:00:00 UTC ]
Seventeen years is an odd anniversary to call out. But at an event launching four new Kindles, Amazon’s head of devices and services Panos Panay reminded a group of media that “Kindle is 17 years in the making, almost to the day.” Panay added that the device is currently seeing its highest sales... Continue reading at Engadget
[ Engadget | 2024-10-16 13:00:43 UTC ]
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Amazon Prime Day doesn’t officially start until July 16, but early deals have been trickling in for days. For instance, the well-reviewed Kindle Scribe e-reader is on sale for $235 and includes the company’s Basic Pen stylus thingamajig. All told, that’s a discount of $105, making this a... Continue reading at Engadget
[ Engadget | 2024-07-10 16:09:55 UTC ]
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Second quarter sales jumped 34% over last year’s second quarter at Simon & Schuster, and operating income leapt 54%. The strong results followed a first quarter which CEO Jonathan Karp said "defied gravity." Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-04 04:00:00 UTC ]
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Ubisoft released its long-delayed sports game Roller Champions last month on PC, PlayStation and Xbox, and Nintendo Switch players are about to join the fray. A UK eShop listing spotted by Nintendo Life first indicated the free-to-play title will be released on the hybrid console on June 21st.... Continue reading at Engadget
[ Engadget | 2022-06-20 17:10:28 UTC ]
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The author, an established star of YA fiction with her Mortal Instruments series, has signed a two-book, seven-figure deal with Pan MacmillanThe writer Cassandra Clare, whose stories of the half-angel shadowhunters in the Mortal Instruments series have won her legions of teenage fans, has landed... Continue reading at The Guardian
[ The Guardian | 2017-11-29 00:00:00 UTC ]
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Facebook wants marketers to see it as more than a branding platform. So, it's announcing two new tests today to that should pique retailers' interests—speedy landing pages and a new section that curates shoppable products. Back in June, Facebook started testing full-screen mobile ads with... Continue reading at AdWeek
[ AdWeek | 2015-10-12 00:00:00 UTC ]
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Debut author Sarah Hilary has scooped the Theakstons Old Peculier Crime Novel of the Year Award for Someone Else’s Skin (Headline). Hilary was presented with the award by title sponsor Simon Theakston and broadcaster Mark Lawson at the opening night of the Theakstons Old Peculier Crime Writing... Continue reading at The Bookseller
[ The Bookseller | 2015-07-17 00:00:00 UTC ]
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In the fiscal year ended September 30, the Perseus Books Group had strong financial results, CEO David Steinberger wrote to employees in his letter reviewing the last 12 months. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-24 00:00:00 UTC ]
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It can be hard out there for a freelancer. The avalanche of emails, stiff competition, low pay and ignored invoices all make it a real challenge. That’s why Ebyline, a conduit between digital publishers and writers, works to connect tho ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-12-19 00:00:00 UTC ]
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The shortlist for this year's Carnegie and Kate Greenaway Medals — among the UK's top prizes for children's literature — includes several previous award-winners, making for stiff competition. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-14 00:00:00 UTC ]
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