Page 1 of 1 pages
With publishers under pressure to distribute their content directly onto social media platforms, the nagging question for many is whether their brands are diluted by being disconnected from their source. New research from Digital Content Next found that 57 percent of the time, people are aware... Continue reading at 'Digiday'
[ Digiday | 2016-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content directly
#nagging question
#digital content
One honoree on our annual Media Mavens list markets cord cutting to millennials while taking a paycheck from a cord company -- well, a satellite company, but you get the idea. Another uses the data in Walmart's vaults to run a media-buying platform that informs hundreds of other advertisers'... Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook executive
#content directly
#shake things
As publishers increasingly post their content directly to social networks, many media companies are losing control of the distribution of their own product. Still, some publishers say that the rise of these platforms as distribution channels -- from Facebook's Instant Articles to Snapchat's... Continue reading at 'Digiday'
[ Digiday | 2015-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#distribution channel
#content directly
#social networks
#media companies
#losing control
#audience growth
#business models
Facebook is revealing its latest technology to the world this week at its annual Facebook Developer Conference in San Francisco. And while the show is geared at developers, a good chunk of the news should apply to brands and publishers that regularly use the platform, particularly with mobile... Continue reading at 'AdWeek'
[ AdWeek | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content directly
#ad business
#shopping cart
#posting videos
#latest step
As homepage traffic dwindles, some publishers are now creating content that’s designed specifically to live and be read or viewed on social platforms like Facebook and Twitter. But there are risks. The post The publishers that put their content directly on social platforms appeared first on... Continue reading at 'Digiday'
[ Digiday | 2014-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content directly
#social platforms
#creating content
#designed specifically