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In his last annual letter to authors as Hachettte Book Group CEO, Michael Pietsch hit on a number of topics, including the publisher’s steps to improve its marketing efforts. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2023-12-26 05:00:00 UTC ]
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There are a plethora of titles about Billy Graham already in print and some have seen an uptick in sales even as publishers limit new marketing efforts out of respect for late evangelist. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2018-03-01 00:00:00 UTC ]
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Publishing vet Keith Grossman has had a busy few years. Just over two years ago, the Condé Nast alum left a more than decade-long career at Wired to join Bloomberg as publisher of Bloomberg Digital and Digital Products. Last fall, he was promoted to Bloomberg Media's U.S. head of sales. And as... Continue reading at 'AdWeek'
[ AdWeek | 2016-08-10 00:00:00 UTC ]
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Branded content and product placement are now A-OK with Facebook if marketers with verified pages on the platform follow the rules. The social media giant today began offering tags that companies can use to mark their videos and other content as branded content, though they are not allowed to... Continue reading at 'AdWeek'
[ AdWeek | 2016-04-08 00:00:00 UTC ]
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With the rise of ad blocking and fraud concerns, publishers continue to get ads in front of consumers. One startup called Free All Media thinks it may have found a business model that works around those blockers by plugging content directly into publishers' sites. The Hopatcong, N.J.-based... Continue reading at 'AdWeek'
[ AdWeek | 2015-12-17 00:00:00 UTC ]
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Kathleen Schmidt has been named v-p, director of marketing and publicity at Perseus imprint Running Press, leading the publicity and marketing efforts at the publisher's Philadelphia office. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2015-07-31 00:00:00 UTC ]
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Matthias Matting introduces Authorbuddies.com, a new web site that connects authors from across the world to assist each other with marketing efforts. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2014-06-23 00:00:00 UTC ]
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