Schmidt Joins Running Press

Kathleen Schmidt has been named v-p, director of marketing and publicity at Perseus imprint Running Press, leading the publicity and marketing efforts at the publisher's Philadelphia office. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2015-07-31 00:00:00 UTC ]

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Pietsch Touts New Marketing Efforts in Letter to Authors

In his last annual letter to authors as Hachettte Book Group CEO, Michael Pietsch hit on a number of topics, including the publisher’s steps to improve its marketing efforts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-26 05:00:00 UTC ]
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Tracy Behar Moves to Avery, Michael Szczerban Up at Little, Brown

Tracy Behar, founding publisher of Little, Brown Spark, has been named senior v-p and publisher at Avery and TarcherPerigee, effective next year, succeeding Megan Newman. At Little, Brown, Michael Szczerban has been named v-p and publisher of Voracious and Spark. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-05 05:00:00 UTC ]
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Zondervan Academic Names Katya Covrett V-P, Publisher

Previously associate publisher at the imprint, Katya Covrett has been named v-p, publisher at Zondervan Academic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-12 04:00:00 UTC ]
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Leadership Changes at HarperCollins Publishers

Abby West has been named v-p and editorial director at Amistad, with promotions for Tara Parsons and Laina Adler to v-p and deputy publisher of their respective imprints. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-30 04:00:00 UTC ]
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Jamia Wilson Named Executive Editor at Random House

Wilson, previously executive director and publisher of the Feminist Press, has been named v-p and executive editor at Random House effective January 4. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-30 04:00:00 UTC ]
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Brody Named V-p, Publisher at HMH

Deb Brody has been named v-p and publisher of the adult trade division of Houghton Mifflin Harcourt. Brody is replacing Bruce Nichols, who was just hired as publisher of Little, Brown. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-21 04:00:00 UTC ]
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Szczerban to Helm New Imprint at Little, Brown

Michael Szczerban has been named v-p and editorial director of a new, as-yet-unnamed imprint at Little, Brown and Company dedicated to illustrated books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-25 00:00:00 UTC ]
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Publishers Careful About Pushing Graham Titles

There are a plethora of titles about Billy Graham already in print and some have seen an uptick in sales even as publishers limit new marketing efforts out of respect for late evangelist. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-01 00:00:00 UTC ]
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Boudreaux Leaving Little, Brown to Return to Doubleday

Lee Boudreaux, who has an eponymous imprint at Little, Brown, has been named v-p and executive editor at Doubleday. In her new role, she will report to Doubleday publisher and editor-in-chief Bill Thomas. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-10-26 00:00:00 UTC ]
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Former 'Esquire' Editor Tapped for Job at Little Random

Mark Warren, formerly an editor at 'Esquire,' has been named v-p and executive editor of the Random House imprint, effective October 16. At little Random, he will be acquiring nonfiction, with a focus on politics and history. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-13 00:00:00 UTC ]
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Shifts in Marketing at Abrams

Melanie Chang has been named v-p, children’s marketing and publicity at Abrams and Steve Tager, whose role as chief marketing officer had included oversight of the children's group's marketing and publicity functions, will focus on Abrams' adult imprints. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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John Parsley Named EIC At Dutton, Among Other Changes

John Parsley, formerly v-p and executive editor at Little Brown, has been named v-p and editor-in-chief of Dutton. Berkley executive editor Brent Howard and the Caliber line will also move to Dutton. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-10 00:00:00 UTC ]
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Bloomberg Media Names New Global Chief Revenue Officer

Publishing vet Keith Grossman has had a busy few years. Just over two years ago, the Condé Nast alum left a more than decade-long career at Wired to join Bloomberg as publisher of Bloomberg Digital and Digital Products. Last fall, he was promoted to Bloomberg Media's U.S. head of sales. And as... Continue reading at AdWeek

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Brands Can Now Produce Native Ads on Facebook More Effectively

Branded content and product placement are now A-OK with Facebook if marketers with verified pages on the platform follow the rules. The social media giant today began offering tags that companies can use to mark their videos and other content as branded content, though they are not allowed to... Continue reading at AdWeek

[ AdWeek | 2016-04-08 00:00:00 UTC ]
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Naples Tapped to Head Disney Books; Gonzales to Succeed Naples at Rodale

Mary Ann Naples has been named v-p and publisher of Disney Book Group. Naples was most senior v-p and publisher at Rodale, and will be succeeded there by Gail Gonzales, who was v-p and associate publisher at the house. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-11 00:00:00 UTC ]
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This Ad-Tech Company Thinks Interactive Video Ads Can Bypass Blockers

With the rise of ad blocking and fraud concerns, publishers continue to get ads in front of consumers. One startup called Free All Media thinks it may have found a business model that works around those blockers by plugging content directly into publishers' sites. The Hopatcong, N.J.-based... Continue reading at AdWeek

[ AdWeek | 2015-12-17 00:00:00 UTC ]
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Jones Rejoins Ten Speed to Run New Imprint

Lorena Jones has been named v-p and publisher of a currently unnamed new imprint at Ten Speed Press that will focus on cooking and lifestyle books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-11 00:00:00 UTC ]
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Schmidt Joins Running Press

Kathleen Schmidt has been named v-p, director of marketing and publicity at Perseus imprint Running Press, leading the publicity and marketing efforts at the publisher's Philadelphia office. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-31 00:00:00 UTC ]
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John Murphy to Depart SMP

Murphy started at St. Martin's as a publicity associate, rising to v-p, director of publicity. In May, he was named v-p, publishing strategy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-23 00:00:00 UTC ]
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Jennifer Romanello Joins S&S Children's

Jennifer Romanello, who left her publicity job at Hachette in June 2012, has been named v-p, director of publicity at Simon & Schuster Children's Publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-14 00:00:00 UTC ]
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