With the rise of ad blocking and fraud concerns, publishers continue to get ads in front of consumers. One startup called Free All Media thinks it may have found a business model that works around those blockers by plugging content directly into publishers' sites. The Hopatcong, N.J.-based company works with publishers—including Outside Television and Turner Sports—to set up video ads that encourage consumers to take an action, like entering an email address or receiving a coupon, to access content. They believe that model will get people to spend extra time with content, which benefits the advertiser and the media company. "Ad buyers are saying, 'Impressions are not enough,'" said Brian McCourt, Free All Media's CEO and founder. "We focus on [solving] fatigue and inundation of ads." For example, the TV network Outside Television ran a six-week campaign this fall on its homepage promoting Locally.com, a shopping site that finds inventory in stores for consumers. After watching one of the site's clips, consumers could enter their email address for a chance to win prizes from 15 outdoor gear brands available on the site including Osprey, Deuter and Sea to Summit. Unlike other video ads wrapped in ad-serving technology that gets wiped out by blockers, Locally.com's promo was embedded as a piece of code—called an iframe—into Outside Television's content management system. Blockers recognized it as a regular piece of content, which kept it on the page. The ads are priced... Continue reading at 'AdWeek'
[ AdWeek | 2015-12-17 00:00:00 UTC ]
2024 has been a rough year for Sonos. The company’s would-be triumphant entry into the crowded headphones market was overshadowed by a disastrous app redesign. In the fallout of the botched software update, the company decided to delay products that were ready to be shipped to give itself more... Continue reading at Engadget
[ Engadget | 2024-11-11 13:00:11 UTC ]
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Prime Video has one of the best film libraries of any streaming service. But if you don’t watch the movie you want to see right away, you might never get the chance. October 1 is the official kickoff of spooky-movie season, but this year, we simply could not wait. On the last day of September,... Continue reading at Fast Company
[ Fast Company | 2024-10-22 14:00:00 UTC ]
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Last summer we reported that some enterprising modders were trying to make Sony’s PlayStation VR2, the company’s second-gen headset for the PS5, work with standard Windows PCs. It turns out that modders weren’t the only ones with the idea. Sony itself is working on allowing PS VR2 owners... Continue reading at PC World
[ PC World | 2024-02-22 17:20:59 UTC ]
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In his last annual letter to authors as Hachettte Book Group CEO, Michael Pietsch hit on a number of topics, including the publisher’s steps to improve its marketing efforts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-26 05:00:00 UTC ]
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I’ve been a notebook person for most of my life. I’ve had dozens of notebooks over the years that served as repositories for to-do lists, story ideas, meeting scribbles and everything in between. But at a certain point in my adult life, I turned away from physical... Continue reading at Engadget
[ Engadget | 2023-09-20 14:40:06 UTC ]
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I’ve been a notebook person for most of my life. I’ve had dozens of notebooks over the years that served as repositories for to-do lists, story ideas, messages jotted down during meetings and everything in between. But at a certain point in my adult life, I turned away from physical notebooks... Continue reading at Engadget
[ Engadget | 2023-04-18 13:00:37 UTC ]
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NASA clearly needs more astronauts if programs like Artemis are to be successful, and it thinks it has a clever sales pitch: a tech-savvy comic. The space agency has released an augmented reality graphic novel, First Woman, that tells the tale of the fictional Callie Rodriguez as she becomes... Continue reading at Engadget
[ Engadget | 2021-09-25 20:49:55 UTC ]
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One of the best cheap tablets you can buy is getting better. On Thursday morning, Amazon revealed upgraded models of its super-popular Fire 7 and Fire 7 Kids Edition tablets, starting at $50 and $100 respectively.Prices haven’t gone up with these refreshes, but Amazon doubled the amount of... Continue reading at PC World
[ PC World | 2019-05-16 14:33:00 UTC ]
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There are a plethora of titles about Billy Graham already in print and some have seen an uptick in sales even as publishers limit new marketing efforts out of respect for late evangelist. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-01 00:00:00 UTC ]
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A single word in the language of a law passed in Pennsylvania last year could have long-ranging implications for companies that use or provide a common service — technical support. The so-called "help desk tax" emanated from Act 84, a statute designed to levy the Pennsylvania Sales and Use Tax... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2017-05-25 00:00:00 UTC ]
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Facebook has replaced a key metric it made available on Facebook Insights, which allows publishers and other page owners to track video performance on the platform. The post Facebook wants longer videos, but takes away key view metric appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-02-24 00:00:00 UTC ]
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It's election time again. On March 7, Los Angeles voters will cast ballots for their mayor. Eric Garcetti is running for reelection, and he has 10 challengers. Want to know a little bit more about the candidates? We asked invited the candidates in for an interview and to make a short Facebook... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-02-03 00:00:00 UTC ]
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Feminist activist’s manifesto for ‘an alternative to the certainty of both optimists and pessimists’, originally published in Bush years, sees huge rise in salesRebecca Solnit’s political manifesto, published to encourage activists while George W Bush waged war in Iraq, has enjoyed a huge... Continue reading at The Guardian
[ The Guardian | 2016-12-07 00:00:00 UTC ]
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Fox News has long made a point of being a pioneer on social media, and its efforts have been rewarded. It is the most engaged news publisher on Facebook, but more recently, cable network has also driven a massive surge in engagement on Instagram, where a focus on longer videos, controversial... Continue reading at Digiday
[ Digiday | 2016-10-03 00:00:00 UTC ]
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Publishing vet Keith Grossman has had a busy few years. Just over two years ago, the Condé Nast alum left a more than decade-long career at Wired to join Bloomberg as publisher of Bloomberg Digital and Digital Products. Last fall, he was promoted to Bloomberg Media's U.S. head of sales. And as... Continue reading at AdWeek
[ AdWeek | 2016-08-10 00:00:00 UTC ]
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Branded content and product placement are now A-OK with Facebook if marketers with verified pages on the platform follow the rules. The social media giant today began offering tags that companies can use to mark their videos and other content as branded content, though they are not allowed to... Continue reading at AdWeek
[ AdWeek | 2016-04-08 00:00:00 UTC ]
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With the rise of ad blocking and fraud concerns, publishers continue to get ads in front of consumers. One startup called Free All Media thinks it may have found a business model that works around those blockers by plugging content directly into publishers' sites. The Hopatcong, N.J.-based... Continue reading at AdWeek
[ AdWeek | 2015-12-17 00:00:00 UTC ]
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Kathleen Schmidt has been named v-p, director of marketing and publicity at Perseus imprint Running Press, leading the publicity and marketing efforts at the publisher's Philadelphia office. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-31 00:00:00 UTC ]
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While brands and publishers are taking advantage of programmatic buying to work with the partners they choose, working with each other is not always a smooth process. Speaking at the Digiday Programmatic Summit in Austin yesterday, senior manager of paid digital media at Kellogg North America,... Continue reading at Digiday
[ Digiday | 2015-05-14 00:00:00 UTC ]
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The recent news that musicians in Europe are making more from Spotify royalties than via iTunes is a big deal for all content producers. It may be a defining moment in the ongoing competition between subscription services and pay-as-you go digital downloads in the West. The same struggle is... Continue reading at Betanews
[ Betanews | 2014-11-25 00:00:00 UTC ]
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