Facebook wants longer videos, but takes away key view metric

Facebook has replaced a key metric it made available on Facebook Insights, which allows publishers and other page owners to track video performance on the platform. The post Facebook wants longer videos, but takes away key view metric appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-02-24 00:00:00 UTC ]
News tagged with: #page owners #longer videos #post facebook

Other Publishing stories related to: 'Facebook wants longer videos, but takes away key view metric'


‘Facebook views are a vanity metric’: Overheard at the Digiday Video Anywhere Summit

From Facebook to Go90 to Nielsen, video publishers have a lot on their minds. The post ‘Facebook views are a vanity metric’: Overheard at the Digiday Video Anywhere Summit appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video publishers #digiday video


Video View Metrics for Facebook and Instagram Are Being Added to CrowdTangle

Video publishers on Facebook and Instagram now have a new measurement option, as the social network announced that video view metrics for those two platforms will be added to CrowdTangle starting Thursday. Facebook said in a release that publishers will now have another way to track emerging... Continue reading at AdWeek

[ AdWeek | 2017-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video views #video publishers


Facebook Video Ad Metric Lawsuit Prompts Publishers to Revisit the ‘Pivot to Video’

New information in an updated court filing against Facebook has prompted publishers to reconsider the extent of the miscalculation they made when reallocating resources to video teams in an effort to capitalize on the potential of social video. The unredacted court filings, part of an ongoing... Continue reading at AdWeek

[ AdWeek | 2018-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social video


Facebook hiding likes and video views could force publishers to shift strategies

Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age

[ Advertising Age | 2019-09-27 20:39:27 UTC ]
More news stories like this | News stories tagged with: #publishing group #recently begun #featuring images #ways rose #rival snapchat #viral videos #emphasizing messages #ranking formula #video-sharing app #changetheireditorial decisions #trial system #algorithm relies #lack thereof #tech incubator #senior director #measure theirself-worth


By hiding likes and video views, Facebook could force publishers to shift strategies

Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age

[ Advertising Age | 2019-09-27 20:39:27 UTC ]
More news stories like this | News stories tagged with: #publishing group #recently begun #featuring images #ways rose #rival snapchat #viral videos #emphasizing messages #ranking formula #video-sharing app #changetheireditorial decisions #trial system #algorithm relies #lack thereof #tech incubator #senior director #measure theirself-worth


Facebook’s Latest Video Changes Favor Longer Shows and Larger Pages

Facebook Thursday announced a change to its News Feed ranking that will benefit pages that post videos with strong repeat viewership, as well as some new ways for larger publishers to monetize their videos. In a blog post, product management director Maria Angelidou-Smith and product manager... Continue reading at AdWeek

[ AdWeek | 2017-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #blog post #larger publishers #post videos


Pivot to pennies: Facebook’s key video ad program isn’t delivering much money to publishers

Facebook's still testing mid-roll ad breaks with a limited number of publishing partners -- and, yes, the dollars are still low. The post Pivot to pennies: Facebook’s key video ad program isn’t delivering much money to publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #limited number #publishers appeared #post pivot


Facebook takes on TV and YouTube with revamped video offering

The new feature, Watch, lets users discover videos from outside their feed more easily, and will also dabble in original contentFacebook has revamped its video offering, creating a new, TV-like rival to YouTube and dabbling in original content in a bid to get people to spend even more time on... Continue reading at The Guardian

[ The Guardian | 2017-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #original content


Pages That Reshare Facebook Videos Are Losing Access to Some Metrics

Facebook announced a revamp of the insights it shares with video creators and publishers on reshares of their videos, as well as with the pages doing the resharing. The social network said in a blog post that the changes were made based on feedback from creators, which sought more information on... Continue reading at AdWeek

[ AdWeek | 2017-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #blog post #facebook announced #video creators


Publishers’ candid thoughts on video: ‘Facebook is taking a cut of what used to be ours’

At the Digiday Video Anywhere Summit, video publishers spoke honestly about the challenges in platform publishing, measurement and making money. The post Publishers’ candid thoughts on video: ‘Facebook is taking a cut of what used to be ours’ appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #making money #platform publishing #candid thoughts #post publishers


Here Are the Changes Facebook Introduced for Video Metrics in Page Insights

Facebook Monday announced a host of updates to its video metrics in page insights. The social network said in a Facebook Media blog post that it made the following changes "based on feedback from our publisher partners": Adding aggregate minutes viewed. Simplifying aggregate video views. Making... Continue reading at AdWeek

[ AdWeek | 2017-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher partners #facebook introduced


Publishers see short-form video views on Facebook cut in half

Publisher’s short-form Facebook videos have been on the wane after the algorithm has prioritized Facebook Live and the news feed has become flooded with content. Six months ago a well-performing video from The Sun would fetch 250,000 views, now it’s good to get over 100,000. In 2016, The... Continue reading at Digiday

[ Digiday | 2017-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #months ago #post publishers


Facebook’s video metrics screw-up, explained

Facebook miscalculated how it was measuring average watch time on its platform. Agencies claim it’s not affected how they conduct business because they trade based on performance metrics like impressions, 10-second views and completed views -- not average watch time. That said, agencies and... Continue reading at Digiday

[ Digiday | 2016-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #walled gardens #latest signal #performance metrics #conduct business #post facebook


Facebook Apologizes for Overstating Video Metrics

The social media network was leaving out videos viewed for less than three seconds, which greatly inflated the figures presented to advertisers and publishers. Continue reading at The New York Times

[ The New York Times | 2016-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #figures presented #videos viewed


Business Insider joins 1 billion monthly Facebook video views club

Business Insider says it did 1 billion views on Facebook in March. The milestone comes just eight months after the company started publishing videos directly to the social network. The focus on social distribution has also driven a more “nuanced” approach to how Business Insider staffs its video... Continue reading at Digiday

[ Digiday | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social teams #social distribution #business insider #video team


Snapchat getting 6 billion video views daily, but how does it compare to Facebook's 8 billion?

Days after Facebook announced that its users watched videos 8 billion times a day,  Snapchat told the Financial Times on Sunday that its smaller set of users opened videos 6 billion times a day. See the most-read stories this hour >> The statistics reveal fast growth: Since the spring,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook announced


'Star Wars' takes center stage in Facebook's 360-degree video rollout

Facebook has added 360-degree videos to its news feed, an immersive feature the Menlo Park-based social media platform said will capitalize on a growing number of video publishers using the format. And to pique the interest of users, The Walt Disney Co. (NYSE: DIS) and Lucasfilm have published... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2015-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #blog post #force awakens #walt disney #video publishers #growing number #star wars


CNN takes a page from Facebook with autoplay video

With all the revenue flowing to digital video, it’s easy to see why CNN is prioritizing video views over pageviews. CNN.com’s video views nearly doubled over the past year, through a mix of short- and long-form clips. It’s also not shy about taking a page from Facebook’s autoplay feature. But... Continue reading at Digiday

[ Digiday | 2015-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer experience #autoplay feature #video views #digital video #autoplay video


Why Uproxx is betting big on Facebook video (hint: 20 million views in a month)

Woven Digital, the publisher behind Uproxx, views Facebook as its primary video-distribution vehicle. It drew more than 20 million views across 10 videos in April, far more than on YouTube or its own site. While Facebook has yet to introduce a video ad product for publishers, Woven CEO Scott... Continue reading at Digiday

[ Digiday | 2015-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #woven digital #betting big #month appeared