The long-called-for migration of digital ads from using Adobe Flash to HTML5 is becoming a reality. It's a shift underscored by, among other developments, Amazon's switch to HTML5-only promos earlier this month, as well as The Washington Post last week committing to publishing its content on Facebook via the markup language. With that in mind, the Interactive Advertising Bureau today is updating its guidelines for brand marketers and ads-focused technologists on how to best employ HTML5 software. The main items addressed in the second version of the handbook, dubbed the IAB HTML5 for Digital Advertising Guide, include techie advice on creative assets optimization for desktop and mobile viewers, recommendations on video and animation executions, specifics about how to utilize shared content libraries and suggestions on text and fonts. The handbook's 1.0 version was last updated in July 2013. "It is the continuation of the migration from the Flash world to an HTML5 world," Scott Cunningham, svp of technology and ad operations at the IAB, told Adweek. "It gives us an opportunity for cross-screen digital security layers and better optimized—from a technical perspective—delivery mechanisms. It is a fresh update to the guidelines that were established a couple of years ago." As Cunningham alluded to, one of the chief reasons publishers are adopting HTML5 lies in security; they're responding to Web portals like Yahoo and MSN getting attacked by from malvertising, which... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-28 00:00:00 UTC ]
Algoriddim has been working closely with Apple for years on its djay apps and regularly appears in the company's keynotes. Now, it's integrating another Apple product, Shazam, into its latest iOS djay app with the release of iOS 15. The new feature lets you can scan your surroundings and... Continue reading at Engadget
[ Engadget | 2021-09-20 14:00:01 UTC ]
More news stories like this
For 40 years, the magazine was a guide to Britain’s pulsating underground and a champion of thrilling weirdos. Its closure leaves a chasm in the grassroots music sceneWhen much-loved magazines fold, tributes quickly gush about how they captured new trends or scenes. But some magazines, like... Continue reading at The Guardian
[ The Guardian | 2019-07-08 09:55:29 UTC ]
More news stories like this
WinX MediaTrans is a fast and easy to use iTunes alternative for Windows that lets you manage content on your iPhone/iPad/iPod. No iTunes or Apple ID needed, and no file erasing risk. It gives you ultimate control over your HEIC photos, 4K/HEVC videos, music, ebooks, podcasts, iTunes U and more.... Continue reading at Betanews
[ Betanews | 2017-12-20 00:00:00 UTC ]
More news stories like this
WinX MediaTrans is a fast and easy to use iTunes alternative for Windows that lets you manage content on your iPhone/iPad/iPod. No iTunes or Apple ID needed, and no file erasing risk. The software, from Digiarty WinXDVD, usually retails for $59.95, but BetaNews readers can get it entirely free... Continue reading at Betanews
[ Betanews | 2017-09-18 00:00:00 UTC ]
More news stories like this
The long-called-for migration of digital ads from using Adobe Flash to HTML5 is becoming a reality. It's a shift underscored by, among other developments, Amazon's switch to HTML5-only promos earlier this month, as well as The Washington Post last week committing to publishing its content on... Continue reading at AdWeek
[ AdWeek | 2015-09-28 00:00:00 UTC ]
More news stories like this
• In one year, tripled the size of his team and the amount of impressions he manages. • Oversaw IGN and AskMen.com’s integration into the Ziff Davis portfolio—despite their using different ad servers and CRMs. Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-10 00:00:00 UTC ]
More news stories like this
Last week, TechCrunch reported that Google was in talks to buy display advertising company Admeld for $400 million. Now, it looks like the deal has been closed. Google announced Monday that it had signed a deal to officially acquire Admeld. Financial terms of the acquisition weren't disclosed,... Continue reading at AdWeek
[ AdWeek | 2011-06-14 00:00:00 UTC ]
More news stories like this