Back to our sponsor? Why publishers struggle to renew native advertising

Even though sponsored content has grown into an essential revenue source for major publishers, many of them are having trouble attracting repeat business, with industry-wide renewal rates hovering around 20 percent. The reasons include a surge in supply as more publishers enter the market, more emphasis on broader distribution of content, and increasingly sophisticated targeting offered by programmatic players. The post Back to our sponsor? Why publishers struggle to renew native advertising appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-08-15 00:00:00 UTC ]
News tagged with: #sponsored content #post back #publishers struggle #major publishers

Other Publishing stories related to: 'Back to our sponsor? Why publishers struggle to renew native advertising'

Native Advertising Comes to E-Commerce

If digital publishers thought they had native advertising all to themselves, they may want to think again.Some of the world's biggest ecommerce sites are getting in the native game, courtesy of a partnership between native ad-tech company TripleLift, and BazaarVoice, a technology company that... Continue reading at Advertising Age

[ Advertising Age | 2014-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #technology company

Sponsored Content is the Holy Grail of Digital Publishing. But Does it Work?

In recent years, a debate has raged on among publishing and advertising industry insiders over “sponsored content”—more recently called “native advertising” and once known as & ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #digital publishing #holy grail

How Publishers Can Take Back Control of Their Consumer Data

You've built and furnished a home. You regularly tweak and maintain the property so your equity grows. But when you're away, strangers gain access. They sell your appliances, plumbing fixtures and furniture and when you return, it's clear the value you've worked so hard to attain has... Continue reading at Advertising Age

[ Advertising Age | 2014-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ve worked

EIBF backs German publishers in Amazon complaint

The European and International Booksellers Federation has supported the German Publishers... Continue reading at The Bookseller

[ The Bookseller | 2014-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #german publishers

Netflix Looking To Pursue More Native Advertising

Online audiences are oohing and ahhing over Netflix's New York Times branded content on women inmates, tied to the hit series Orange Is the New Black.  While this is one of the first pieces created out of the Grey Lady's T Brand Studio, Netflix isn't new to the native advertising. And a source... Continue reading at AdWeek

[ AdWeek | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online brand #vice president #branded content

Where top publishers see native going next

The biggest players in the online publishing space converged in Barcelona this week to discuss the wholesale transformation of the industry into a digital and multiplatform phenomenon. We asked a handful of them one simple question: What's next for native advertising? The post Where top... Continue reading at Digiday

[ Digiday | 2014-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #top publishers #biggest players #simple question

Conde Nast Drafts an Internal 'Magna Carta' for Native Advertising

Conde Nast, publisher of Vogue and The New Yorker, has asked its editors and publishers to review a roughly 4,000-word document that lays out how the company will handle native advertising online, according to several Conde Nast executives.The document's aim is to give publishers and editors who... Continue reading at Advertising Age

[ Advertising Age | 2014-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #give publishers #publishers won #magna carta #native advertising #conde nast #native ads

Quebec's publishing scene taking the written word back to France

The Canadian province has been a stealthy focus for French publishers, but its booksellers are also looking towards ParisThe Canadian province of Quebec has about 6 million French-speaking inhabitants. In comparison there are only 4.2 million French-speakers in Belgium. French publishers have... Continue reading at The Guardian

[ The Guardian | 2014-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #great divide #editorial policy

Say Media Slows Payments to Publishers in Its Ad Network, Blames Advertisers

Say Media told publishers in its ad network that it will begin paying them on a 120-day payment schedule effective Apr. 1, slowing payment from an average of 85 to 90 days.The move is a response to similar slowdowns from marketers and agencies, the company told its publishing partners. Procter... Continue reading at Advertising Age

[ Advertising Age | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners #procter gamble #ripple effects #production companies

Consumer Trust Still the Biggest Hurdle for Native Advertisers

Not all content is equal -- at least when it comes to trust.A new study conducted by Nielsen on behalf of InPowered, a technology startup, found that consumers are actually quite sophisticated in how they utilize different sources in the buying process. And they, in fact, favor third-party... Continue reading at Advertising Age

[ Advertising Age | 2014-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study conducted

Why so many digital publishers are flocking back to print

Digital publishers like Politco, Pitchfork, and Pando are reworking their online brands for print, a medium that they were supposed to replace.The post Why so many digital publishers are flocking back to print appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print appeared #digital publishers #online brands

If Native Advertising Is So Harmless, Why Does It Rely on Misleading Readers?

The devil walks into a bar and sits at a table with eight newspaper and magazine publishers plus one strange little fellow in shabby, dated robes. The devil says, "How'd you all like to get some advertising revenue at higher rates t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #magazine publishers #higher rates

If native advertising is so harmless, why does it rely on misleading readers? | Bob Garfield

It's hard to read the latest gimmick for infusing a dying industry with cash as anything other than journalism selling its soulThe devil walks into a bar and sits at a table with eight newspaper and magazine publishers plus one strange little fellow in shabby, dated robes. The devil says, "How'd... Continue reading at The Guardian

[ The Guardian | 2014-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deal offers

LinkedIn Is Looking More Like a Publisher as It Grows Its Native Ad Business

LinkedIn is looking more and more like a publisher these days. The professional networking site eschews the term, but its recent moves suggest otherwise, from its Influencers blog network to its acquisition of news reader Pulse and the introduction of native advertising. (LinkedIn calls them... Continue reading at AdWeek

[ AdWeek | 2014-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make money #thought leadership #user engagement #technology company

Publishers advertise for chair of new press regulator

Wanted: someone unconnected with the newspaper and magazine publishing industry willing to take on the burden of chairing a new press regulator for £150,000 a year.Applicants are being invited for the inaugural chair of the Independent Press Standards Organisation (Ipso) in an advert placed in... Continue reading at The Guardian

[ The Guardian | 2014-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john witherow #mission statement #leveson report

Native advertising is the new paywall in media economics - but is it here to stay?

Many digital publishers have placed it at the heart of their business strategy - but there are concerns over transparencyIn 1917, the American Federal Trade Commission settled a case with the Muensen Speciality Co., over an ad for its vacuum cleaner, which it presented as a favourable newspaper... Continue reading at The Guardian

[ The Guardian | 2014-01-05 00:00:00 UTC ]
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Native Advertising Wasn't Really So Viral in 2013

Are we so sure that all this sponsored content is worth the trouble? Native advertising distribution firm Sharethrough compiled a ranking of the biggest brand-produced sponsored stories from 2013. And what perhaps sticks out the most is that none of these stories seems to have really taken off... Continue reading at AdWeek

[ AdWeek | 2013-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #book lovers #single brand #social publishers #include video

NAA: FTC Should Give Publications Room on Native Advertising

Newspaper publishers are curious about native advertising and hopeful that the industry — not the government — will develop best practices for its use in the years to come. The Newspaper Association of America is among the man ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #newspaper publishers #industry mdash #newspaper association

How the FTC Can Solve Native Advertising's Identity Crisis

Online advertising is a tricky game, reliant on continued innovation from publishers and advertisers as they try to capture consumers' attention. The latest effort to move beyond traditional banners is so-called "native advertising" -- advertising that looks and feels like the content of a... Continue reading at Advertising Age

[ Advertising Age | 2013-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest effort #traditional banners #consumer experience #people talk #print publications

Premium Publishers See Hope in 'Native' Sponsorships

Ad spending on sponsorships is growing faster than expected, as more premium publishers focus on selling customized, “native” digital executions, according to new figures from eMarketer. As display ad-buying becomes on the one ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers #ad spending #growing faster