#holy grail

Publishing news tagged with #holy grail


Our coming DNA nightmare, as outlined by a dystopian graphic novel

Science fiction often provides a valuable roadmap for thinking about the future. In the case of “Legend of Sumeria,” the future has arrived. Back in 2011, the analyst Peter Sondergaard famously told the business world, “Information is the oil of the 21st century, and analytics is the combustion... Continue reading at 'Fast Company'

[ Fast Company | 2019-05-18 09:24:59 UTC ]
More news stories like this | News stories tagged with: #holy grail #fair game #21st century #business world


Reading between the lines

Increasing the number of children and families who enjoy reading is the Holy Grail for BookTrust and the book trade. New research shines a light on why children read (and why others don’t read), and the findings could be transformative, says Diana Gerald. Continue reading at 'The Bookseller'

[ The Bookseller | 2018-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #diana gerald #book trade #holy grail #enjoy reading #children read


The $100 million wall: Digital media’s scale struggles

For venture-backed digital publishers, getting to $100 million in annual revenue is the holy grail, but one few will achieve. The post The $100 million wall: Digital media’s scale struggles appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #holy grail #annual revenue #$100 million


How core audiences became the Holy Grail of publishing

Top digital publishers are turning to paid traffic acquisition to monetize their content. Learn how outlets like Billboard and The Hollywood Reporter have used a paid traffic strategy to grow their audience, drive subscriptions, and distribute branded content. Sponsored content by Keywee. The... Continue reading at 'Digiday'

[ Digiday | 2016-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #drive subscriptions #hollywood reporter #holy grail #publishing appeared #sponsored content


Best Practices: Three Ways Marketers Can Go Back to Basics to Regain Market Share

When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #holy grail #simply isn #things digital #disappointing results #search engines


Amazon at 20: what has the online giant ever done for retail?

The e-commerce site is 20 years old this week. So what influence has it really had on the retail and internet industries?It was originally billed as “Earth’s Biggest Bookstore” and featured over one million titles. Twenty years later it boasts over 270m active accounts and claims to have more... Continue reading at 'The Guardian'

[ The Guardian | 2015-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #holy grail #reportedly paid #bill gates #lasting impact #corporation tax


What’s the Holy Grail of Content Marketing? A Book

The CEO of Greenleaf Book Group argues a book can be your strongest marketing tool and outlines four points to consider before committing to writing one. The post What’s the Holy Grail of Content Marketing? A Book appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2015-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content marketing #holy grail #book appeared


Four Questions for...Yellow Kite Publisher Liz Gough

The U.K. lifestyle publisher talked to us about coloring books for adults, when the paleo diet will have its moment across the pond and what she believes is the 'holy grail' of self-help books. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2015-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #holy grail #coloring books


Columbus Dispatch Captures Audience Information, Ad Revenue

The Holy Grail in the publishing world is to harness our ability to maintain a direct relationship with our customers when using various third-party data providers and applications.   Publishers such as us – The Columbus Dispatch & ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #direct relationship #publishing world #holy grail #ad revenue


Why Branded Content Is Poised to Take Over

As more publishers launch branded content divisions, native advertising is taking over a larger part of digital marketing. Adweek caught up with Peter Minnium, the Interactive Advertising Bureau's head of brand initiatives, to talk about the trend, which was the topic of a panel he recently... Continue reading at 'AdWeek'

[ AdWeek | 2015-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media property #commercial space #holy grail


Sponsored Content is the Holy Grail of Digital Publishing. But Does it Work?

In recent years, a debate has raged on among publishing and advertising industry insiders over “sponsored content”—more recently called “native advertising” and once known as & ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2014-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #holy grail #digital publishing #sponsored content