#thought leadership

Publishing news tagged with #thought leadership

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The perfect mix: How to find the right thought leadership models for your company

LinkedIn’s latest eBook illuminates what thought leadership is and why your company needs a solid strategy in place. Among the crucial topics it covers is the difference between the three main types of thought leadership. It also offers real-world examples of companies that are building... Continue reading at 'Digiday'

[ Digiday | 2015-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #thought leadership #industry leaders #sponsor content

LinkedIn Is Looking More Like a Publisher as It Grows Its Native Ad Business

LinkedIn is looking more and more like a publisher these days. The professional networking site eschews the term, but its recent moves suggest otherwise, from its Influencers blog network to its acquisition of news reader Pulse and the introduction of native advertising. (LinkedIn calls them... Continue reading at 'AdWeek'

[ AdWeek | 2014-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make money #thought leadership #user engagement #technology company

MIT's 'Technology Review' Launches Digital First Initative

Jason Pontin has a daunting task at hand. The editor in chief and publisher of MIT’s Technology Review is the man charged with recalibrating the 112-year-old thought-leading publication, a duty he described to Adweek as an "on some level unwelcome, but intellectually interesting task, which is... Continue reading at 'AdWeek'