MIT's 'Technology Review' Launches Digital First Initative

Jason Pontin has a daunting task at hand.  The editor in chief and publisher of MIT’s Technology Review is the man charged with recalibrating the 112-year-old thought-leading publication, a duty he described to Adweek as an "on some level unwelcome, but intellectually interesting task, which is the result of living in difficult times.” Make no mistake though, Pontin and Technology Review are not bemoaning their situation and while the digital first shift may be swayed by market forces, Pontin and Technology Review are ultimately guided by passion and belief in innovation. Yesterday, Pontin published an eloquent overview of Technology Review’s next five months as the company begins a transition to a late October overhaul that will see a brand new print publication, site design and even a new name. The efforts are designed to give the prestigious technology publication a digital first mentality and Pontin has tasked his devoted readers to help with their input. “It is absolutely fair to say that I began my journey from a space that hoped traditional print journalism and publishing would be salvageable in some form and that digital would be built alongside, but those hopes are long past for me,” Pontin said. “The principal reason I want to do this other than the business realities,” Pontin said “is that I think it will allow us to do smarter, more beautiful journalism to better serve our readers. I’m not willing to negotiate the essential value of Technology Review,"... Continue reading at 'AdWeek'

[ AdWeek | 2012-06-05 00:00:00 UTC ]
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