In 2021, Digiday and Connatix teamed up to ask experts at the Digiday Publishing Summit how the past year’s unprecedented online audience surge fundamentally changed the ways publishers use data to create content. In this installment of the Question of the Day, Joetta Gobell, vice president of... Continue reading >> [ Source: Digiday | 2021-03-10 02:00:00 UTC ]
Generally speaking, surges in online traffic during the pandemic have not translated to commensurate revenue growth for consumer-facing publishers, of whom an overwhelming majority anticipate a decline in digital advertising this year as marketers are forced to cancel, adjust or delay... Continue reading >> [ Source: Folio Magazine | 2020-05-04 19:08:35 UTC ]
Bud Light’s “Real Men of Genius” campaign--which set a new standard for funny radio ads--is being resurrected for the social media age. The brew is rebranding the campaign “Internet Heroes of Genius” and running them exclusively on digital, including on streaming audio services Spotify and... Continue reading >> [ Source: Advertising Age | 2019-06-18 10:00:00 UTC ]
Magic Leap has teamed up with Scotland-based Square Slice Studios, which was co-founded by comic book industry veteran Grant Morrison, to create content for its mixed reality headset. You might know the prolific writer for his work with Batman and Al... Continue reading >> [ Source: Engadget | 2018-07-22 00:00:00 UTC ]
ClearVoice Inc., the Phoenix-based content marketing software startup, has raised $1.2 million in its seed round. The company will use the money to hire about 15 people in sales, marketing and product development by the end of the year. ClearVoice will use the extra help to publish data-driven... Continue reading >> [ Source: Silicon Valley Business Journal | 2016-02-27 00:00:00 UTC ]
That number should ramp up quickly as Facebook expands the Anthology program ahead of this year's Digital Content NewFronts, adding Brit & Co, Complex Media, Conde Nast, Discovery Communications, NowThis, PopSugar and Refinery29."The selection of these new partners gets to the crux of the... Continue reading >> [ Source: Advertising Age | 2016-02-16 00:00:00 UTC ]
Facebook is lowering the price it costs advertisers to join Anthology, which matches brands and top publishers like Vice and Vox, which help create content for promotion in the news feed. Anthology had set the minimum advertising commitment at several million dollars, according to sources, but... Continue reading >> [ Source: Digiday | 2016-01-18 00:00:00 UTC ]
Describe your role I create content for English Language Teaching learning materials including course books, apps and online materials. I produce general titles for adults and teenagers to more specialised content for university students for naval officers and sales managers. I mostly write to... Continue reading >> [ Source: The Bookseller | 2015-10-03 00:00:00 UTC ]
Wired magazine has tapped a male-female duo famous on Instagram for their alluring photography to anchor an ad campaign for apparel and accessories brand Victorinox. The ads are appearing on Instagram, in Wired and on Wired's website."We use to create content that would live in our magazine,"... Continue reading >> [ Source: Advertising Age | 2014-11-13 00:00:00 UTC ]
People who create content need to be protected, Harriet Harman told The Publishers Association... Continue reading >> [ Source: The Bookseller | 2014-05-08 00:00:00 UTC ]
It’s been a year since Steve Jobs passed away, and yet it’s still easy to be reminded of his legacy in the publishing industry. It’s omnipresent in the equipment used to create content, especially the operating system th ... Continue reading >> [ Source: Editor & Publisher | 2012-11-13 00:00:00 UTC ]