Facebook Adds 7 Publishers to Anthology Branded-Video Program

That number should ramp up quickly as Facebook expands the Anthology program ahead of this year's Digital Content NewFronts, adding Brit & Co, Complex Media, Conde Nast, Discovery Communications, NowThis, PopSugar and Refinery29."The selection of these new partners gets to the crux of the program: trusted editorial voices and proven storytellers whose content makes News Feed a better place for people & brands," said Keenan Pridmore, head of Facebook's Creative Shop Studio, in an emailed statement. "We also want the program to mirror our vast and diverse audience on Facebook and Instagram and these new partners understand and create content for the people advertisers want to reach."Those publishers are being added to the initial crop of seven, all of which remain in the program and almost all of which have produced at least one Anthology campaign. The only holdout is digital video network Tastemade. "We continue to be excited about the Facebook Anthology program, but don't have anything ready to announce today," said Melissa Drucker, Tastemade's head of sales and brand partnerships, in a statement. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-02-16 00:00:00 UTC ]
News tagged with: #diverse audience #create content #brand partnerships

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Costs for paid video distribution on Facebook has more than doubled year-over-year. The post Video Briefing: Rising costs on Facebook force publishers to rethink branded video distribution appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-13 00:00:00 UTC ]
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Pivot to pennies: Facebook’s key video ad program isn’t delivering much money to publishers

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[ Digiday | 2017-10-02 00:00:00 UTC ]
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Publishers’ Facebook videos are shared 7 times more than links

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Facebook Opens Branded Video Program on YouTube's Anniversary

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Video publishers seek to extend Facebook content beyond Facebook

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[ Digiday | 2016-12-06 00:00:00 UTC ]
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Facebook Video Ad Metric Lawsuit Prompts Publishers to Revisit the ‘Pivot to Video’

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Limited in their ability to monetize video on Facebook, publishers eye video-licensing opportunities

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Facebook’s New Video Content Deals With Publishers Emphasize Produced Videos (Report)

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By hiding likes and video views, Facebook could force publishers to shift strategies

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[ Advertising Age | 2019-09-27 20:39:27 UTC ]
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Facebook hiding likes and video views could force publishers to shift strategies

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Facebook is paying 12 publishers for Watch shows starring video creators

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[ Digiday | 2019-03-12 00:00:00 UTC ]
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‘Publishers were always a second priority’: Confessions of a former Facebook exec on the platform’s struggles with video

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