After nearly two years of ongoing scrutiny related to the alleged activities of its CEO, David Pecker, and chief content officer, Dylan Howard, the company now known as American Media, LLC is moving on to life after The National Enquirer, the cornerstone upon which Pecker built his tabloid... Continue reading >> [ Source: Folio Magazine | 2019-10-15 20:27:22 UTC ]
Hodder & Stoughton has pre-empted a cookbook from Twisted, the biggest food and drink Facebook page in the UK with 30 million followers across its social channels. Continue reading >> [ Source: The Bookseller | 2019-09-20 08:49:17 UTC ]
The legacy magazine publisher, which has been giving advertisers more opportunities to communicate directly with its audience, extends the strategy to its social channels. The post Hearst Magazines launches new ad unit that will send people product samples appeared first on Digiday. Continue reading >> [ Source: Digiday | 2019-05-30 04:00:01 UTC ]
Taking the stage Friday at the Tribeca Film Festival, Procter & Gamble Chief Brand Officer Marc Pritchard relayed his well-tuned message that the company wants to reinvent advertising. He introduced the CPG company’s latest project on a step towards that goal—two short, introductory... Continue reading >> [ Source: Advertising Age | 2019-04-27 00:00:00 UTC ]
The Economist is relaunching its bimonthly lifestyle publication, 1843, on Wednesday with an updated logo, a redesign, a more multiplatform focus and a new tagline, "Stories of an extraordinary world."The magazine, whose name nods to the year The Economist was founded, will include long-form... Continue reading >> [ Source: Advertising Age | 2019-03-13 00:00:00 UTC ]
After Facebook's news feed changes, publishers are not changing their strategies on the platform, or they're trying to focus more on other social channels. The post Digiday Research: Majority of publishers aren’t worried about Facebook’s algorithm changes appeared first on Digiday. Continue reading >> [ Source: Digiday | 2018-04-23 00:00:00 UTC ]
Social media, once considered the side door to a publisher's site, is rapidly becoming the primary entry point for new readers. These readers move in and out of content differently than traditional web site visitors. Social visitors are new, they’re likely to stay that way, and even if they... Continue reading >> [ Source: Digiday | 2016-04-01 00:00:00 UTC ]
Fusion is launching an initiative today with the hashtag #DearNextPresident, asking Americans—with a sharp focus on young, diverse groups—what issues they want President Barack Obama's successor to focus on. And contenders like Hillary Clinton, Donald Trump, Carly Fiorina and Bernie Sanders... Continue reading >> [ Source: AdWeek | 2015-09-23 00:00:00 UTC ]
BuzzFeed has built its business on publishing articles that get widely shared across various social channels, including Facebook and Twitter. Now it has a new way to better measure the relationship of those shares.On Monday at its NewFronts presentation, BuzzFeed announced an analytics tool that... Continue reading >> [ Source: Advertising Age | 2015-04-27 00:00:00 UTC ]
Wired magazine has tapped a male-female duo famous on Instagram for their alluring photography to anchor an ad campaign for apparel and accessories brand Victorinox. The ads are appearing on Instagram, in Wired and on Wired's website."We use to create content that would live in our magazine,"... Continue reading >> [ Source: Advertising Age | 2014-11-13 00:00:00 UTC ]
While invective about the state of American democracy has reached a fever pitch on social media, several government feeds themselves have gone quiet on the first day of the federal shutdown.Agencies including FEMA, the National Park Service and NASA have stated on their Facebook, Twitter and... Continue reading >> [ Source: Advertising Age | 2013-10-02 00:00:00 UTC ]
Whether for movies, music, or magazines, the all–access model has proven it's here to stay. Now, what Spotify has done for music and Netflix has done for movies, a startup called Oyster is trying to do for that most analog of relics: the book. The basic premise of Oyster's invite–only iPhone... Continue reading >> [ Source: Fast Company | 2013-09-06 00:00:00 UTC ]