#procter gamble

Publishing news tagged with #procter gamble


In another post-merger purge, Donna Speciale splits with WarnerMedia

The aftershocks of AT&T’s acquisition of Time Warner continue to rumble through the WarnerMedia unit, as longtime ad sales chief Donna Speciale is parting ways with the company just one week after she closed out the last bit of its upfront business. Speciale, who joined WarnerMedia... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-11 01:55:08 UTC ]
More news stories like this | News stories tagged with: #time warner #procter gamble


A delightfully absurd ad goes viral. Plus, the latest Kim Kardashian West branding controversy: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today A 3-year-old ad went viral yesterday; it’s a lovely tale with a surprise... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-28 10:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen #forwarded email #saturday morning #procter gamble


Publishers Must Pay to 'Volunteer' for Better Ads Standard

Getting rid of the web's most annoying ads is coming at a costfor publishers.The Coalition for Better Ads says its program to reshape the web will kick off in January, when it will begin certifying publishers that abide by its standards and approving browser makers to enforce compliance.The... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #play automatically #procter gamble #targeted ads


2018 Is The Year Autoplay Video With Sound Dies

Mark it on your calendar: Come early 2018, autoplay video with sound will be killed off by browsers like Google Chrome and Microsoft Edge. Although the news is likely to be celebrated by consumers, many publishers will mourn the ad format's death.Autoplay-with-sound's execution comes at the... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad types #procter gamble #ad format #microsoft edge #autoplay video


Six Broader Questions in Light of P&G's Digital Advertising Ultimatum

When the chief brand officer from the largest advertiser in the world announces that they don't "want to waste time and money on a crappy media supply chain," even those of us just outside digital media in packaging may feel a little twinge of dread in our stomachs.If you missed it a few weeks... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #procter gamble #weeks ago #waste time


Ad Age's 2015 Hispanic Fact Pack Is Out Now

Marketers continue to boost spending in the U.S. Hispanic media market, with 2014 advertising outlays growing by 12.0%, far ahead of the estimated 4.9% growth for overall U.S. major-media ad spending. As usual, internet spending (up 18.3%) and TV (up 14.7%) fueled that growth. Newspapers eked... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #procter gamble #demographic change #includes data #ad spending


Google Hires P&G's Top North America Media Executive

Google has added one more to its growing collection of packaged-goods marketing executives -- Julie Eddleman, who was the top U.S. media executive of the biggest U.S. advertising spender, Procter & Gamble Co.Jodi Allen, VP-North America brand of P&G and Ms. Eddleman's boss, has assumed... Continue reading at 'Advertising Age'

[ Advertising Age | 2014-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rising star #key role #kantar media #procter gamble


Programmatic Trends Depress Digital Ad Revenue at Meredith

Advertising technologies such as real-time bidding and automated auctions are driving digital revenue downward at Meredith Corp.'s National Media Group, which includes the company's magazines like Better Homes & Gardens as well as websites such as AllRecipes.com.Digital ad revenue fell 4% at... Continue reading at 'Advertising Age'

[ Advertising Age | 2014-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital ads #procter gamble #tom hardy #digital landscape


Conde Nast Drops Longstanding Policy Affecting Beauty Advertisers

A change to a policy at Conde Nast that affects major beauty advertisers is sending waves of anxiety through some of its largest magazines, including Vogue and Glamour.Referred to internally as the "beauty rotation," the policy long dictated the order in which ads from Revlon, Estee Lauder,... Continue reading at 'Advertising Age'

[ Advertising Age | 2014-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #procter gamble #ad buyers #beauty advertisers #conde nast


Say Media Slows Payments to Publishers in Its Ad Network, Blames Advertisers

Say Media told publishers in its ad network that it will begin paying them on a 120-day payment schedule effective Apr. 1, slowing payment from an average of 85 to 90 days.The move is a response to similar slowdowns from marketers and agencies, the company told its publishing partners. Procter... Continue reading at 'Advertising Age'

[ Advertising Age | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #production companies #ripple effects #procter gamble #publishing partners


Weather Says Its Mobile Ad Business Is Growing Faster Than Google

Last week, Adweek wrote about a Dartmouth study on mobile advertising (Top 7 Reasons Why Mobile Ads Don't Work). Curt Hecht, chief global revenue at Weather, came back with a few reason why they do. Adweek: People often knock mobile ads, particularly display ads. It seems tough for the average... Continue reading at 'AdWeek'

[ AdWeek | 2013-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pretty quickly #market growth #long time #procter gamble


Razorfish's Lord Takes Top Job at AOL Networks

Bob Lord may be leaving Publicis Groupe's Razorfish to run AOL Networks but, given a new partnership between Publicis Groupe and AOL, his ties to his former employer will remain strong. On Aug. 1, Lord, the outgoing CEO of Razorfish, starts as CEO of AOL Networks, the company's programmatic ad... Continue reading at 'AdWeek'

[ AdWeek | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #executive ranks #shake things #growing suite #general motors #procter gamble #six-month period


Amazon to Release Ad-Subsidized Kindle for $114 [eMoney]

Amazon is dropping the price of its Kindle e-reader to $114 as it faces increasing competition from Apple, Barnes & Noble and other tablets. The new price point represents a $25 price cut on the Wi-Fi version, but it comes with one major trade-off: ads. The e-reader will be sold by Amazon,... Continue reading at 'AllThingsD'

[ AllThingsD | 2011-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #procter gamble #wi-fi version #barnes noble #kindle e-reader