Ad Age's 2015 Hispanic Fact Pack Is Out Now

Marketers continue to boost spending in the U.S. Hispanic media market, with 2014 advertising outlays growing by 12.0%, far ahead of the estimated 4.9% growth for overall U.S. major-media ad spending. As usual, internet spending (up 18.3%) and TV (up 14.7%) fueled that growth. Newspapers eked out 1.4% growth in ad spending, and magazines were down by 0.6%.Ad Age's twelfth-annual Hispanic Fact Pack, distributed with the Aug. 3 issue of the magazine, includes data about marketers, ad spending, demographic change and how Hispanics use digital media. Rankings in the 40-page 2015 guide include the top 50 Hispanic advertisers, the 50 largest Hispanic agencies and the 16 biggest Hispanic media agencies.The top 50 Hispanic marketers increased spending by 17.6% to $3.8 billion, led by the biggest advertiser, Procter & Gamble Co. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-08-03 00:00:00 UTC ]
News tagged with: #ad spending #includes data #demographic change #procter gamble

Other news stories related to: "Ad Age's 2015 Hispanic Fact Pack Is Out Now"

Ad Age's 2015 Hispanic Fact Pack Is Out Now

[ Advertising Age | 2015-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #procter gamble #demographic change #includes data #ad spending

Ad Age's 2017 Hispanic Fact Pack Is Out Now

Hispanics account for almost half of annual U.S. population growth, largely through U.S. births rather than immigration (25.8% of kids aged 9 and under are Hispanic). Totaling 57.5 million people, Hispanics are 17.8% of the U.S. population and growing.That's some of the key information in Ad... Continue reading at Advertising Age

[ Advertising Age | 2017-08-28 00:00:00 UTC ]
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Ad Age's 2016 Hispanic Fact Pack Is Out Now

The U.S. Hispanic population of 56.6 millionaccounting for 17.6% of U.S. inhabitants and 11.3% of all purchasing poweris a particularly key demographic in this presidential election year, with about 27.3 million eligible Hispanic voters who are adult U.S. citizens. Spanish-language media giant... Continue reading at Advertising Age

[ Advertising Age | 2016-08-02 00:00:00 UTC ]
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Ad Age's 2014 Hispanic Fact Pack Is Out Now

Buoyed by marketers' growing interest in Hispanic millennials as consumers and trendsetters, the Hispanic media market continues to outpace overall growth in the U.S. ad industry. Ad Age's eleventh-annual Hispanic Fact Pack, distributed with the July 28 issue of the magazine, includes... Continue reading at Advertising Age

[ Advertising Age | 2014-07-29 00:00:00 UTC ]
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Meet Ad Age's 2015 Media Mavens

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[ Advertising Age | 2015-09-28 00:00:00 UTC ]
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[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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[ Advertising Age | 2021-05-02 18:39:14 UTC ]
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[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

[caption id="attachment_182909" align="alignright" width="150"] Dan Peres[/caption] Dan Peres is taking over Ad Age as its next editor-in-chief, succeeding Brian Braiker, who left in April after three years atop the masthead. Peres is best known as the former editor-in-chief of Details, a role... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

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[ Advertising Age | 2020-05-10 19:50:00 UTC ]
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[ Advertising Age | 2020-04-22 15:00:00 UTC ]
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Missing your print edition of Ad Age? Switch to home delivery now

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Ad Age print subscription update in light of the COVID-19 pandemic

[ Advertising Age | 2020-03-19 18:27:27 UTC ]
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