Ad Age's 2015 Hispanic Fact Pack Is Out Now

Marketers continue to boost spending in the U.S. Hispanic media market, with 2014 advertising outlays growing by 12.0%, far ahead of the estimated 4.9% growth for overall U.S. major-media ad spending. As usual, internet spending (up 18.3%) and TV (up 14.7%) fueled that growth. Newspapers eked out 1.4% growth in ad spending, and magazines were down by 0.6%.Ad Age's twelfth-annual Hispanic Fact Pack, distributed with the Aug. 3 issue of the magazine, includes data about marketers, ad spending, demographic change and how Hispanics use digital media. Rankings in the 40-page 2015 guide include the top 50 Hispanic advertisers, the 50 largest Hispanic agencies and the 16 biggest Hispanic media agencies.The top 50 Hispanic marketers increased spending by 17.6% to $3.8 billion, led by the biggest advertiser, Procter & Gamble Co. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-08-03 00:00:00 UTC ]

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