Last week, Adweek wrote about a Dartmouth study on mobile advertising (Top 7 Reasons Why Mobile Ads Don't Work). Curt Hecht, chief global revenue at Weather, came back with a few reason why they do. Adweek: People often knock mobile ads, particularly display ads. It seems tough for the average Web publisher to compete right now. But you guys are bullish on the medium. Why? Hecht: Well, if you look at our approach to mobile, Facebook and Google get all of the traffic and attention, but we’re doing better than that, and that’s off a pretty good base. It was really [Weather's mobile lead] Cameron Clayton and [former CEO] Mike Kelly years ago, and a guy we brought in from Yahoo [former Yahoo exec Alex Linde, who’s now vp digital monetization] who all said, "We can’t just have banners, they are so small." So we started Branded Backgrounds [where a brand’s images appear in the entire background of Weather's app]. What was the thinking? We said, "If we provide a canvas, it’s better for the brand. They make beautiful products and they want to be seen." We’re not going to just slap on logos. And it’s got to be in the context of mobile and weather. How so? We started this with Burberry last summer. We built for them during London Games. The ads had London backgrounds which were tied to the actual weather at the moment. And we said, "Let’s productize that.” But you hear that brand advertisers just aren’t in mobile yet. That is all apps advertising other apps. Well, we released... Continue reading at 'AdWeek'
[ AdWeek | 2013-10-24 00:00:00 UTC ]
Want your house to have extra atmosphere on Halloween? Or maybe you just love Harry Potter and have enough adult money to decorate your home however you wish? Either way, these floating candles are absolutely gorgeous and a perfect addition to any magic-filled room. Right now, you can... Continue reading at PC World
[ PC World | 2024-10-25 12:30:34 UTC ]
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Tom Fleming, senior vice president of acquisition, Adstra Digital media has forever altered the ad industry by creating new ways of reaching and engaging consumers. For a long time, digital advertising has stood separate from older offline tactics in terms of execution, organization, funding... Continue reading at Digiday
[ Digiday | 2024-06-26 13:42:23 UTC ]
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We get it, new dads (like new moms) just need a break. Aside from volunteering for babysitting duties, there’s an easy way to help: Get them some new gear. Perhaps some wireless earbuds to listen to podcasts as they put the baby to sleep, or something that could help to distract the youngins so... Continue reading at Engadget
[ Engadget | 2023-06-02 13:15:04 UTC ]
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“You think you’ve known someone for a long time,” a character in one of Jenny Bhatt’s short stories says of her Indian colleague shortly after he’s shot dead by a white man in a bar. “Maybe he never really took to us. Never really became one of us.” Turn by turn, each of his white […] The post... Continue reading at Electric Literature
[ Electric Literature | 2020-10-13 11:00:00 UTC ]
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Fans of “Jonathan Strange & Mr Norrell” have waited a long time for Clarke’s second novel. Continue reading at The Washington Post
[ The Washington Post | 2020-09-08 16:23:45 UTC ]
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The year after I graduated from college, my parents got divorced. I took it rather badly. (Picture me crumpled on the floor of a Barnes & Noble, sobbing.) I’d been holding things together for a very long time, and then, with little warning, I couldn’t anymore. So I sought the assistance of a... Continue reading at Literrary Hub
[ Literrary Hub | 2020-08-19 08:48:35 UTC ]
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For a long time, I felt like I had been failed by publishing. After a diagnosis of Aspergers Syndrome - now Autism Spectrum Disorder (or ASD) in 2015 - I set out to learn more about my new ‘label’, and what it meant to me. Recommendations included looking to TV, because characters such as... Continue reading at The Bookseller
[ The Bookseller | 2020-08-04 22:34:00 UTC ]
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On Tuesday, Bloomberg Media launched Bloomberg Green, a new quarterly print magazine focused on climate change solutions. The latest offshoot of the "Bloomberg Green" brand, which first debuted in January, the print edition complements an existing web vertical and daily newsletter of the same... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-09 21:09:53 UTC ]
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From Quiz to Chernobyl, the one-off television series is the perfect antidote to the relentlessness of multi-season shows. But do they ultimately leave us wanting more?Broadcast across three nights as lockdown kept us glued to our sofas, ITV’s Quiz was the first new drama in a long time that... Continue reading at The Guardian
[ The Guardian | 2020-06-02 14:27:30 UTC ]
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Looking back and charting changes in a business as multi-faceted and all-encompassing as children’s books is a tricky business. Given that the peak titles from the past last a very long time while most titles fade away fairly fast and the least successful disappear surprisingly completely it is... Continue reading at The Bookseller
[ The Bookseller | 2020-04-29 19:37:34 UTC ]
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This time last week, when I asked someone at one of the bigger publishers whether they had called off their London Book Fair party yet, I could feel the baffled response down the telephone line—“as if”. A week is a long time during pandemics (we are learning), but for Reed Exhibitions, the... Continue reading at The Bookseller
[ The Bookseller | 2020-03-06 04:53:02 UTC ]
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Nearly 13 years ago, Netflix launched the first subscription-based streaming service for “Hollywood content,” laying the foundation for a massive paradigm shift in the way we access and watch movies and TV. Hulu followed suit soon after, but Netflix again changed the game in 2013, releasing the... Continue reading at Advertising Age
[ Advertising Age | 2019-10-24 19:52:28 UTC ]
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Business is good at Nickel City Graphics, the Buffalo-based digital content studio founded by Neil Carroll in 2008. Carroll ran a solo enterprise focusing on video content for a long time. But he recently started to consciously grow his business, with four employees now and plans to add more.... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-07-13 11:55:00 UTC ]
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The aftershocks of AT&T’s acquisition of Time Warner continue to rumble through the WarnerMedia unit, as longtime ad sales chief Donna Speciale is parting ways with the company just one week after she closed out the last bit of its upfront business. Speciale, who joined WarnerMedia... Continue reading at Advertising Age
[ Advertising Age | 2019-07-11 01:55:08 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today A 3-year-old ad went viral yesterday; it’s a lovely tale with a surprise... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 10:00:00 UTC ]
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Last night on "The Daily Show," Trevor Noah served up a plug for "The Donald J. Trump Presidential Twitter Library," a hardcover book from Noah and the show's writers that goes on sale today. It's been a long time in the making, given that just over a year ago The Donald J. Trump Presidential... Continue reading at Advertising Age
[ Advertising Age | 2018-07-31 00:00:00 UTC ]
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Getting rid of the web's most annoying ads is coming at a costfor publishers.The Coalition for Better Ads says its program to reshape the web will kick off in January, when it will begin certifying publishers that abide by its standards and approving browser makers to enforce compliance.The... Continue reading at Advertising Age
[ Advertising Age | 2017-12-19 00:00:00 UTC ]
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Mark it on your calendar: Come early 2018, autoplay video with sound will be killed off by browsers like Google Chrome and Microsoft Edge. Although the news is likely to be celebrated by consumers, many publishers will mourn the ad format's death.Autoplay-with-sound's execution comes at the... Continue reading at Advertising Age
[ Advertising Age | 2017-12-14 00:00:00 UTC ]
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It’s easy enough to believe that this is an especially awful moment for truth—in part because it is. But in a new book Bunk: The Rise of Hoaxes, Humbug, Plagiarists, Phonies, Post-Facts, and Fake News, Kevin Young shows that the concepts listed in his title have been around in America for a very... Continue reading at Slate
[ Slate | 2017-11-21 00:00:00 UTC ]
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How Scotsman made multi-million pound leap from page to screen with sale of Millarworld titles to US streaming giantLike many comic book writers and artists, Mark Millar’s love of comics began as a young child when his older brother would take him to comic book shops. But now the Scottish author... Continue reading at The Guardian
[ The Guardian | 2017-08-09 00:00:00 UTC ]
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