The Media Rating Council has issued interim guidance on what it takes for ads on mobile devices to be considered "viewable" and introduced a new category of mobile ad between "viewable" and "not."Advertisers and web publishers use viewability standards to determine whether ads that were served actually had a shot at being seen by consumers -- or only appeared, for example, well off-screen. Last year, the Media Rating Council said the industry should abide by a standard requiring desktop ads to appear at least halfway in view for at least one second in order to count as a viewable impression. Video ads need to play for at least two seconds.But with most major publishers now getting more than half their traffic from mobile devices, and ad spending on mobile expected to swell to $100 billion this year, the industry has been clamoring for a mobile standard on which to transact. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-05 00:00:00 UTC ]
News tagged with:
#web publishers
#major publishers
#ad spending
The Media Rating Council has issued interim guidance on what it takes for ads on mobile devices to be considered "viewable" and introduced a new category of mobile ad between "viewable" and "not."Advertisers and web publishers use viewability standards to determine whether ads that were served... Continue reading at Advertising Age
[ Advertising Age | 2015-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad spending
#major publishers
#web publishers
Nielsen seems to be betting the industry will shrug off its loss of accreditation. Continue reading at Advertising Age
[ Advertising Age | 2021-08-30 09:00:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
The Media Rating Council, the third-party accreditation organization that checks Nielsen and other measurement firms' methodology, is likely to reach a decision about the status of Nielsen's national TV service early next week--and the industry is bracing for Nielsen's longstanding National TV... Continue reading at AdWeek
[ AdWeek | 2021-08-13 17:32:55 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Hachette Book Group has signed a new deal in the US with online mobile platform Tapas Media. Continue reading at The Bookseller
[ The Bookseller | 2016-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#adds titles
Next Issue Media, the publishing industry's attempt to create a Hulu-style joint venture for digital magazines, is expanding to Canada and taking on a new investor. The JV, whose members include Time Inc., Hearst and Conde Nast, will add Rogers Communications' Roger Media unit as an equity... Continue reading at AllThingsD
[ AllThingsD | 2013-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#conde nast
#digital magazines
#publishing industry
#ipad magazines
#issue media
Academic publishing with an eye to current affairs: Taylor & Francis renews its 'Pledge To Open' model after its pilot program succeeds. The post Taylor & Francis’ Issue-Driven ‘Pledge To Open’ Adds Seven Collections appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-09-17 23:12:39 UTC ]
More news stories like this | News stories tagged with:
#academic publishing
#current affairs
#taylor francis
Vox Media is expanding its print offerings. This year, the digital media company is launching The Cut's first-ever Fall Fashion Issue. The Cut, part of New York Magazine, is competing for lucrative print ad dollars that fashion-focused publications like Vogue and... Continue reading at AdWeek
[ AdWeek | 2024-09-04 17:00:06 UTC ]
More news stories like this | News stories tagged with:
#digital media
#york magazine
#print issue
#vox media
The IBPA Benjamin Franklin Book Awards, which honor titles in 57 categories, will be renamed the IBPA Book Awards, and will celebrate books across seven additional, identity-inclusive categories. IBPA also established a new Jan Nathan Lifetime Achievement Award in memory of its late founder. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-01 04:00:00 UTC ]
More news stories like this | News stories tagged with:
The City Council said it has found an additional $6 billion in newly identified city dollars to undo many of Mayor Eric Adams’ spending cuts and make new investments in affordable housing construction and education.Lawmakers on Monday released their official response to the mayor’s $109 billion... Continue reading at Crains New York
[ Crains New York | 2024-04-01 17:27:55 UTC ]
More news stories like this | News stories tagged with:
#libraries
#$400 million
#migrant crisis
#$55 million
#$200 million
Abu Dhabi's Sheikh Zayed Book Award adds an 'Editing of Arabic Manuscripts' category as it opens a new round of submissions. The post Sheikh Zayed Book Award Adds New Category, Opens Submissions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-06-01 17:34:13 UTC ]
More news stories like this | News stories tagged with:
#zayed book
#abu dhabi
#opens submissions
When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
#connected tv
#strategic alliance
#popular platform
The network aims for ‘symmetry’ by having agencies use the same tool for currency they already use for planning and optimizing. Continue reading at Advertising Age
[ Advertising Age | 2021-09-28 12:45:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Our latest research confirms that the general public can tell the difference between an unsafe platform and a quality news publisher - so why can’t our industry? Continue reading at Media Week
[ Media Week | 2021-01-21 11:38:36 UTC ]
More news stories like this | News stories tagged with:
#news publisher
#general public
#brand safety
The U.S. Selfies book awards, which recognize self-published authors, has added a children’s prize to go along with its adult fiction award. The 2021 awards submission period opens on January 1, 2021, and closes the night of March 1, 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-07 04:00:00 UTC ]
More news stories like this |
Recognizing digital publishing and reading in Singapore, the Book Publishers Association's awards this add ebooks, audiobooks, and digital marketing. The post Singapore Names 2020 Book Award Finalists, Adds Digital Categories appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-30 16:12:33 UTC ]
More news stories like this | News stories tagged with:
#book award
#digital publishing
#publishers association's
#digital marketing
Modern Luxury Media, publisher of more than 40 high-end regional lifestyle magazines, has furloughed a significant number of staffers across the company through at least the end of June as a result of the COVID-19 pandemic. CEO Michael Dickey—who noted that he and other executives are forgoing... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-14 18:53:14 UTC ]
More news stories like this | News stories tagged with:
#taking place
#home delivery
#sales teams
#special edition
#michigan avenue
The Telegraph Sports Book Awards has announced a new prize for children’s titles and made the National Literacy Trust its charity partner for 2020. Continue reading at The Bookseller
[ The Bookseller | 2020-02-18 15:25:53 UTC ]
More news stories like this | News stories tagged with:
#sports book
Welcome to the another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Rock for Light The World Series tonight returns to the... Continue reading at Advertising Age
[ Advertising Age | 2019-10-25 21:12:59 UTC ]
More news stories like this | News stories tagged with:
#nielsen
#monday night
Funny women who write, Helen Lederer decided, needed award recognition. So she started a prize program, Comedy Women in Print. This is its second year. The post The UK’s Comedy Women in Print Prize Adds Graphic Novel Category appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-10-25 05:45:30 UTC ]
More news stories like this | News stories tagged with:
#graphic novel
#prize program
#comedy women
The Comedy Women in Print Prize, the UK and Ireland’s first prize to highlight the work of witty women, is returning for a second year. Continue reading at The Bookseller
[ The Bookseller | 2019-10-24 03:11:50 UTC ]
More news stories like this | News stories tagged with:
#graphic novel
#comedy women