Media Ratings Council Issues Interim Guidance for Mobile Viewability, Adds a Not-Quite-Viewable Category

The Media Rating Council has issued interim guidance on what it takes for ads on mobile devices to be considered "viewable" and introduced a new category of mobile ad between "viewable" and "not."Advertisers and web publishers use viewability standards to determine whether ads that were served actually had a shot at being seen by consumers -- or only appeared, for example, well off-screen. Last year, the Media Rating Council said the industry should abide by a standard requiring desktop ads to appear at least halfway in view for at least one second in order to count as a viewable impression. Video ads need to play for at least two seconds.But with most major publishers now getting more than half their traffic from mobile devices, and ad spending on mobile expected to swell to $100 billion this year, the industry has been clamoring for a mobile standard on which to transact. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-05-05 00:00:00 UTC ]
News tagged with: #web publishers #major publishers #ad spending

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Hachette US adds titles to mobile platform Tapas Media

Hachette Book Group has signed a new deal in the US with online mobile platform Tapas Media. Continue reading at The Bookseller

[ The Bookseller | 2016-08-03 00:00:00 UTC ]
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Next Issue Media, the Hulu for iPad Magazines, Expands to Canada, Adds New Investor

Next Issue Media, the publishing industry's attempt to create a Hulu-style joint venture for digital magazines, is expanding to Canada and taking on a new investor. The JV, whose members include Time Inc., Hearst and Conde Nast, will add Rogers Communications' Roger Media unit as an equity... Continue reading at AllThingsD

[ AllThingsD | 2013-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #digital magazines #publishing industry #ipad magazines #issue media


Modern Luxury Media Furloughs Staff, Combines Issues

Modern Luxury Media, publisher of more than 40 high-end regional lifestyle magazines, has furloughed a significant number of staffers across the company through at least the end of June as a result of the COVID-19 pandemic. CEO Michael Dickey—who noted that he and other executives are forgoing... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-14 18:53:14 UTC ]
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Telegraph Sports Book Awards adds children's category and NLT partnership

The Telegraph Sports Book Awards has announced a new prize for children’s titles and made the National Literacy Trust its charity partner for 2020. Continue reading at The Bookseller

[ The Bookseller | 2020-02-18 15:25:53 UTC ]
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Why Fox isn’t sweating the low-rated World Series: Sports Media Brief

Welcome to the another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Rock for Light The World Series tonight returns to the... Continue reading at Advertising Age

[ Advertising Age | 2019-10-25 21:12:59 UTC ]
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The UK’s Comedy Women in Print Prize Adds Graphic Novel Category

Funny women who write, Helen Lederer decided, needed award recognition. So she started a prize program, Comedy Women in Print. This is its second year. The post The UK’s Comedy Women in Print Prize Adds Graphic Novel Category appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-25 05:45:30 UTC ]
More news stories like this | News stories tagged with: #graphic novel #comedy women


CWIP Prize returns, adds graphic novel category

​The Comedy Women in Print Prize, the UK and Ireland’s first prize to highlight the work of witty women, is returning for a second year. Continue reading at The Bookseller

[ The Bookseller | 2019-10-24 03:11:50 UTC ]
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‘It definitely adds more complexity’: How life has (and hasn’t) changed at unionized digital media companies

The collective bargaining agreements ratified at publications including The Dodo and Vox Media have required more information about how their companies are organized. The post ‘It definitely adds more complexity’: How life has (and hasn’t) changed at unionized digital media companies appeared... Continue reading at Digiday

[ Digiday | 2019-08-29 04:01:18 UTC ]
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Lambda Literary 2019 Awards Issued in 24 Categories in LGBTQ+ Content

In their 31st year, the Lammys were sponsored by the Big Five publishers, independent houses, booksellers, and other retailers. The post Lambda Literary 2019 Awards Issued in 24 Categories in LGBTQ+ Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-05 05:30:38 UTC ]
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Digiday magazine’s latest issue looks at the shifting role of intermediaries in digital media

The first issue of 2019 focuses on the shifting role of intermediaries. The post Digiday magazine’s latest issue looks at the shifting role of intermediaries in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-25 00:00:00 UTC ]
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Political Publishing: Byline Media Launches Its New Issues-Driven Press

Established to let journalists publish books quickly about current political issues, the UK's independent press Byline Media will feature its first book–on responses to injustice–at its annual festival opening Friday. The post Political Publishing: Byline Media Launches Its New Issues-Driven... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-23 00:00:00 UTC ]
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Media blasts 'Scamazon' as e-retailer claimed to pay just £38m in business rates

Amazon pays only £38m a year in business rates in England and Wales, a Daily Mail investigation has found, while enjoying soaring turnover. Continue reading at The Bookseller

[ The Bookseller | 2018-08-07 00:00:00 UTC ]
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In the new issue of Digiday magazine, ‘game over’ for Facebook and media

In this issue, we focus on how publishers are cobbling together a sustainable, independent future, free, as much as possible, from the whims of the duopoly. The post In the new issue of Digiday magazine, ‘game over’ for Facebook and media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-07 00:00:00 UTC ]
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Antique Collectors Club Acquired, Changes Name, Adds Categories

Acquired late last year, Antique Collectors Club, a publisher and distributor of decorative arts books, has changed its name to ACC Publishing Group. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-28 00:00:00 UTC ]
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Google Says Faster Mobile Ads Are Boosting Clickthrough Rates Up to 200 Percent

As tech giants continue their push to speed up load times for advertising and publishers across the mobile web, early numbers from one of them seem to show that faster ads really do work better. According to research released today by Google and Teads, the video tech company, mobile publishers... Continue reading at AdWeek

[ AdWeek | 2016-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #delivering ads #full potential #smartphone screen


Bloomberg Pursuits Magazine Adds Issues, Expands Presence on Bloomberg TV

These days, it's rare for any publication to double down on print. But that's just what Bloomberg Pursuits magazine is doing, increasing in frequency to six times a year, starting with its March issue.The magazine, which focuses on "intelligent luxury" and goes out to subscribers of the... Continue reading at Advertising Age

[ Advertising Age | 2016-03-01 00:00:00 UTC ]
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Arts Council protected, national business rates scrapped in Spending Review

The Arts Council will have its funding protected under the Spending Review, while business rates will be devolved to local councils. Continue reading at The Bookseller

[ The Bookseller | 2015-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #local councils #business rates #arts council


Is mobile making media all the same?

As phones grow to become an overwhelming majority of traffic, content has become increasingly aimed at playing the numbers gameThe internet was meant to be an amazing engine for invention and diversification in media. With the barriers to entry toppling, anybody could become a publisher, and,... Continue reading at The Guardian

[ The Guardian | 2015-11-21 00:00:00 UTC ]
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Magazines On-the-Go: MPA Summit Examines Mobile Media

Mobile Matters conference brings together magazine media leaders at Hearst Tower. The post Magazines On-the-Go: MPA Summit Examines Mobile Media appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst tower