The Media Rating Council has issued interim guidance on what it takes for ads on mobile devices to be considered "viewable" and introduced a new category of mobile ad between "viewable" and "not."Advertisers and web publishers use viewability standards to determine whether ads that were served actually had a shot at being seen by consumers -- or only appeared, for example, well off-screen. Last year, the Media Rating Council said the industry should abide by a standard requiring desktop ads to appear at least halfway in view for at least one second in order to count as a viewable impression. Video ads need to play for at least two seconds.But with most major publishers now getting more than half their traffic from mobile devices, and ad spending on mobile expected to swell to $100 billion this year, the industry has been clamoring for a mobile standard on which to transact. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-05 00:00:00 UTC ]
Attorneys for the state of Florida have asked a federal judge to toss a closely watched lawsuit filed by six major publishers, the Authors Guild, students and parents, and several bestselling authors over HB 1069, a newly enacted state law that critics say is fueling a surge in unconstitutional... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-22 05:00:00 UTC ]
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The suit accuses six major publishers of establishing a cartel through its international trade association, STM, and using the peer review process to "unlawfully divert billions of taxpayer dollars every year from science to the Publisher Defendants.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-18 04:00:00 UTC ]
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A major lawsuit challenges Florida's book banning law, SPARE is finally coming out in paperback, and how the NYPL memed its way into saving more than 50 million bucks from being cut from its budget. All in today's top book news. Continue reading at Book Riot
[ Book Riot | 2024-08-29 16:33:25 UTC ]
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The August 29 complaint over H.B. 1069 argues that the statute is vague and overbroad, and that it has led to the improper removal of hundreds of books from school and classroom libraries in the state. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-29 04:00:00 UTC ]
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Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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Ad spending for the 200 biggest U.S. advertisers rose a solid 8% in 2022. Internet companies from Amazon to Ally drove ad spending growth, and digital media grabbed the lion's share of budgets for blue-chip marketers. Budgets could come under pressure amid looming signs of recession. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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A federal judge is now ready to hear arguments for summary judgment in a closely watched copyright case filed by four major publishers against the Internet Archives over its program to scan and lend library books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-10 04:00:00 UTC ]
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The five-year-old Highland Book Prize Names four titles to its shortlist from university, independent, and major publishers. The post Awards: Scotland’s Highland Book Prize Names Its 2022 Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-03-28 15:34:26 UTC ]
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Susan Richman, a former publicity executive at several major publishers and who worked with the Goddard Riverside Community Center Book Fair for more than 30 years, died April 19. She was 80. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-23 04:00:00 UTC ]
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A new industry initiative to help independent booksellers and comic shops recover from the Covid-19 pandemic is being launched today, with a $500,000 contribution from Ingram Charities and Ingram Content Group as well as significant gifts from Bookshop.org and four major publishers. The Survive... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-30 04:00:00 UTC ]
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Amazon is being sued for anti-competitive behaviour in the United States by the same law firm that successfully sued Apple and five major publishers for colluding to fix e-book prices in 2011. Continue reading at The Bookseller
[ The Bookseller | 2021-01-17 12:13:54 UTC ]
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The law firm that successfully sued Apple and five major publishers for colluding to fix e-book prices in 2011 has filed a class action against Amazon, accusing the company of colluding with the Big Five publishers to eliminate price competition from the e-book market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-14 05:00:00 UTC ]
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The impact of the coronavirus has seen the Booksellers Association issue a rallying cry to the trade, as many publishers enforce home working to safeguard staff. Continue reading at The Bookseller
[ The Bookseller | 2020-03-19 23:39:55 UTC ]
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London Book Fair has been cancelled in the wake of the coronavirus outbreak, hours after major publishers said they would not attend. Continue reading at The Bookseller
[ The Bookseller | 2020-03-04 06:57:39 UTC ]
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Seven publishers had sued the audiobook giant last July, claiming that its audio-to-text service Captions was unauthorisedAfter months of back and forth, Audible has settled in a copyright lawsuit with major publishers over its plan to introduce captions to their recordings, a proposal that the... Continue reading at The Guardian
[ The Guardian | 2020-01-15 14:00:06 UTC ]
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In a filing this week, Audible has agreed to exclude titles from a group of major publishers from its Captions program until a recently filed copyright lawsuit is resolved. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-29 04:00:00 UTC ]
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The burgeoning cannabis industry has had a fraught relationship with premium inventory across a bevy of publishers, as media companies often blacklist cannabis-related ads. Toasted Collective, a cannabis digital agency, wants to change that. The agency--which recently secured exclusive... Continue reading at AdWeek
[ AdWeek | 2019-04-10 00:00:00 UTC ]
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Opening order specials for new bookstores were nonexistent at major publishers as recently as fall 2015. The ABA is working to change all that. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-05 00:00:00 UTC ]
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Laurie Brown, who worked in various sales and marketing positions for a number of major publishers in a 40-year career, died January 31 after a battle with cancer. She was 69. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-31 00:00:00 UTC ]
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Hachette UK is calling on all major publishers "to be transparent" when reporting their gender pay gaps next March, specifically by disclosing how they fare both with and without their distribution arms being taken into account. Continue reading at The Bookseller
[ The Bookseller | 2018-12-01 00:00:00 UTC ]
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