The Media Rating Council has issued interim guidance on what it takes for ads on mobile devices to be considered "viewable" and introduced a new category of mobile ad between "viewable" and "not."Advertisers and web publishers use viewability standards to determine whether ads that were served actually had a shot at being seen by consumers -- or only appeared, for example, well off-screen. Last year, the Media Rating Council said the industry should abide by a standard requiring desktop ads to appear at least halfway in view for at least one second in order to count as a viewable impression. Video ads need to play for at least two seconds.But with most major publishers now getting more than half their traffic from mobile devices, and ad spending on mobile expected to swell to $100 billion this year, the industry has been clamoring for a mobile standard on which to transact. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-05 00:00:00 UTC ]
Apple and four major publishers have offered to let retailers such as Amazon sell ebooks at a discount to settle an EU antitrust investigation into their pricing deals and avoid possible fines. Continue reading at Stuff
[ Stuff | 2012-09-20 00:00:00 UTC ]
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It would be a big surprise if one of the major publishers were to follow Stylist magazine and launch a mainstream free women's title, according to Lisa Smosarski, editor of Stylist, who believes such a move would be a "big step". Continue reading at Media Week
[ Media Week | 2012-05-09 00:00:00 UTC ]
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Morning Business Memo: Amazon is the big winner in the government’s decision to go after Apple and major publishers over alleged ebook price fixing. Amazon might decide to slash the price of many bestsellers from $14.99 to $9.99. The Justice Department and 15 states sued... Continue reading at ABC News
[ ABC News | 2012-04-12 00:00:00 UTC ]
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Steve Jobs left behind a legal mess for Apple chief executive Tim Cook. Decisions the former CEO made when brokering ebook distribution deals haunt Apple, as a civil price-fixing case moves forward and the specter of a federal antitrust investigation approaches. Microsoft cofounder Bill Gates... Continue reading at Betanews
[ Betanews | 2012-03-16 00:00:00 UTC ]
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The Justice Department has told Apple and five major publishers that it's planning to sue them for fixing ebook prices. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-03-10 00:00:00 UTC ]
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Lawyers acting for the plaintiffs in the case against Apple and major publishers in the US over e... Continue reading at The Bookseller
[ The Bookseller | 2012-01-23 00:00:00 UTC ]
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There may be no greater indication of how things have changed in corporate publishing than the results of an informal PW search for sleeper hits of the year from major publishers. We annually round up sleepers from indie publishers for a late summer feature, but we have not made a regular habit... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-12-09 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 30/09/2011 - 08:15 Librarians have warned that the year-long stalemate with the major publishers over the terms of ebook lending could damage the already beleaguered service. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-30 00:00:00 UTC ]
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Data from media measurement firm Kantar Media is showing overall growth in ad spending for the first half compared to the same period 2010. Total ad expenditures rose 3.2 percent totaling $71.5 billion. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-12 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Tue, 06/09/2011 - 11:18 Previous Man Booker Prize for Fiction winner Alan Hollinghurst has missed the shortlist for this years prize, which includes two debutsStephen Kelman and A D Miller and a wealth of titles from indies. Bookies favourite and... Continue reading at The Bookseller
[ The Bookseller | 2011-09-06 00:00:00 UTC ]
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Ever since Borders Group filed for Chapter 11 in February, one of the overriding concerns of the major publishers has been that the bankruptcy process not be dragged out. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-07-01 00:00:00 UTC ]
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Google has launched an affiliate program for its eBooks service, offering to pay commissions to Web publishers who promote titles on their sites and send buyers... Continue reading at PC World
[ PC World | 2011-06-17 00:00:00 UTC ]
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Bonnier showed the biggest jump in ad pages (up 19 percent) while Meredith showed the largest drop in ad pages (down 10 percent) among six major publishers in the first quarter of 2011, according to data from MagazineRadar. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
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Theres no question that social media is becoming an increasingly important source of traffic for Web publishers, from articles and videos being shared among friends on Facebook to users following individual reporters on Twitter. But it turns out that social media referrals may be worth less to... Continue reading at AdWeek
[ AdWeek | 2011-04-15 00:00:00 UTC ]
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Zite, the app that gathers content according to a users interests and behaviors to form a personalized web magazine, has run into legal issues abound from major publishers such as Washington Post, Associated Press, Getty Images, Time and Dow Jones. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-01 00:00:00 UTC ]
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Amanda Hocking, the darling of the self-publishing world who has sold more than 900,000 copies of nine books in the last year, has been shopping a four-book series to major publishers. Continue reading at The New York Times
[ The New York Times | 2011-03-21 00:00:00 UTC ]
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Written By: Benedicte Page Overdrive c.e.o. Steve Potash has said there is enthusiastic support for library e-lending from many trade publishing houses, describing fears over remote downloading as not a real issue. Potash was visiting London this week for talks with the major publishers,... Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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