Google has added one more to its growing collection of packaged-goods marketing executives -- Julie Eddleman, who was the top U.S. media executive of the biggest U.S. advertising spender, Procter & Gamble Co.Jodi Allen, VP-North America brand of P&G and Ms. Eddleman's boss, has assumed Ms. Eddleman's duties, a P&G spokeswoman said. The move comes as P&G, which spent $3.2 billion in measured media in the U.S. last year according to Kantar Media, is moving toward buying 70%-75% of its digital media programmatically, an effort in which Ms. Eddleman was involved. Google, owner of one of the largest digital-display ad networks and active in working to establish private programmatic exchanges linking publishers and big brand advertisers, is likely to play a key role there too.Ms. Eddleman, now director-client service at Google, joins a team that includes fellow P&G executive Kirk Perry, now Google's president-brand solutions, who had been president-global family care and a rising star seen by many within P&G as a top contender to ultimately become CEO. Google within the past year also has added former L'Oreal Global CMO Marc Speichert and former Kellogg Co. digital executive Bob Arnold, who had led a push to increase programmatic digital buying there. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-12 00:00:00 UTC ]
Duckworth has signed Siddarth Shrikanth’s “uniquely accessible debut” on the climate crisis, The Business Case for Nature. Continue reading at The Bookseller
[ The Bookseller | 2021-12-16 02:35:15 UTC ]
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The aftershocks of AT&T’s acquisition of Time Warner continue to rumble through the WarnerMedia unit, as longtime ad sales chief Donna Speciale is parting ways with the company just one week after she closed out the last bit of its upfront business. Speciale, who joined WarnerMedia... Continue reading at Advertising Age
[ Advertising Age | 2019-07-11 01:55:08 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today A 3-year-old ad went viral yesterday; it’s a lovely tale with a surprise... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 10:00:00 UTC ]
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Charlotte Cray will be promoted to editorial director at HarperFiction imprint The Borough Press as of 1st January, 2019. Continue reading at The Bookseller
[ The Bookseller | 2018-12-11 00:00:00 UTC ]
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Affected booksellers attributed some of the recovery to loyal customers and community support, but they also cited the Book Industry Charitable Foundation (Binc)’s key role. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-07 00:00:00 UTC ]
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Sen. Kamala Harris of California, a rising star in the Democratic Party who is sometimes cited as a possible presidential contender in 2020, has a book deal. Penguin Press announced Tuesday that Harris' "The Truths We Hold: An American Journey" will come out Jan. 8. According to Penguin, Harris... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-07-17 00:00:00 UTC ]
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The creator of television's 'CSI' franchise and his wife create a new series of teen-told tales as graphic novels, Simon & Schuster distributing. And Sweden's still young Thunderful Publishing has a new acquisition in Rising Star Games. The post Industry Notes: Zuiker Press’ Issue-Based... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-05 00:00:00 UTC ]
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Faber has signed two books by "rising star of investigative journalism", Lyra McKee. Continue reading at The Bookseller
[ The Bookseller | 2018-04-10 00:00:00 UTC ]
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Looking at her joyous, expressive illustrations, it's not hard to see why illustrator Elīna Brasliņa is a rising star in Latvian book publishing. The post Drawing a Line to the London Book Fair: Latvian Illustrator Elīna Brasliņa appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-29 00:00:00 UTC ]
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Getting rid of the web's most annoying ads is coming at a costfor publishers.The Coalition for Better Ads says its program to reshape the web will kick off in January, when it will begin certifying publishers that abide by its standards and approving browser makers to enforce compliance.The... Continue reading at Advertising Age
[ Advertising Age | 2017-12-19 00:00:00 UTC ]
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Mark it on your calendar: Come early 2018, autoplay video with sound will be killed off by browsers like Google Chrome and Microsoft Edge. Although the news is likely to be celebrated by consumers, many publishers will mourn the ad format's death.Autoplay-with-sound's execution comes at the... Continue reading at Advertising Age
[ Advertising Age | 2017-12-14 00:00:00 UTC ]
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Nine days after Facebook Inc. Chief Executive Mark Zuckerberg dismissed as "crazy" the idea that fake news on his company's social network played a key role in the U.S.’s November election, then-President Obama pulled aside the youthful tech billionaire and delivered what he hoped would be a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-09-25 00:00:00 UTC ]
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Edinburgh-based publishing house Charco Press has snapped up World English rights to Peruvian author Renato Cisneros’ "breakthrough" novel La Distancia Que Nos Separa (The Distance That Separates Us). Continue reading at The Bookseller
[ The Bookseller | 2017-09-22 00:00:00 UTC ]
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Ten years ago, publishers might have struggled to find the emirate on a map. Today, it's home to a blossoming book scene, the Sharjah International Book Fair, and the hot Arabic-language kids' publisher Kalimat. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-14 00:00:00 UTC ]
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In the rapidly growing book and journal industry, STM publishing plays a key role in helping scientists and authors communicate their research results and innovations to the society. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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I B Tauris has signed two books on the Tudor court in the age of Anne Boleyn from historian Lauren Mackay, whom the publisher calls a "rising star". Continue reading at The Bookseller
[ The Bookseller | 2017-04-11 00:00:00 UTC ]
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Simon & Schuster Children’s Books (UK) has acquired a further two picture book titles from illustrator and "rising star" Richard Jones. Continue reading at The Bookseller
[ The Bookseller | 2017-04-07 00:00:00 UTC ]
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When the chief brand officer from the largest advertiser in the world announces that they don't "want to waste time and money on a crappy media supply chain," even those of us just outside digital media in packaging may feel a little twinge of dread in our stomachs.If you missed it a few weeks... Continue reading at Advertising Age
[ Advertising Age | 2017-03-01 00:00:00 UTC ]
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HarperCollins will release Lopè Ariyo's debut cookbook after the chef won two accolades. Continue reading at The Bookseller
[ The Bookseller | 2017-01-05 00:00:00 UTC ]
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