Buoyed by marketers' growing interest in Hispanic millennials as consumers and trendsetters, the Hispanic media market continues to outpace overall growth in the U.S. ad industry. Ad Age's eleventh-annual Hispanic Fact Pack, distributed with the July 28 issue of the magazine, includes hard-to-find data about marketers, ad spending, demographic change and how Hispanics use digital media. Rankings in the 44-page guide include the top 50 Hispanic advertisers, the 50 largest Hispanic agencies and the 16 biggest Hispanic media agencies.The digital edition of the Hispanic Fact Pack is available free at http://AdAge.com/hfp2014.In 2013, U.S. Hispanic media spending rose by 8.1% to $8.3 billion, way ahead of the overall increase of just 0.9% in U.S. measured-media spending, according to the Hispanic Fact Pack. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-29 00:00:00 UTC ]
Robert Caro’s mammoth study of the urban planner Robert Moses is coming out as an e-book this month, on the 50th anniversary of the biography’s publication. Continue reading at The New York Times
[ The New York Times | 2024-09-12 12:39:45 UTC ]
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Tom Fleming, senior vice president of acquisition, Adstra Digital media has forever altered the ad industry by creating new ways of reaching and engaging consumers. For a long time, digital advertising has stood separate from older offline tactics in terms of execution, organization, funding... Continue reading at Digiday
[ Digiday | 2024-06-26 13:42:23 UTC ]
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Several brands have made public commitments to shift their budgets to purpose-driven advertising and allocate spend to companies owned by and reaching underrepresented populations or focusing on industry causes. However, given the complexity of the digital media... Continue reading at AdWeek
[ AdWeek | 2024-04-17 20:25:31 UTC ]
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Invitation to Participate in WLT’s 2024 Readership Survey, by The Editors of WLT News and Events [email protected] Fri, 04/12/2024 - 16:29 Every few years, we formally ask readers to take a few minutes to tell us about themselves and to share their... Continue reading at World Literature Today
[ World Literature Today | 2024-04-12 21:29:26 UTC ]
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Measurement challenges plague the ad industry, as linear TV investments dwindle and marketers consider alternatives to Nielsen data. It takes time to receive performance data on TV campaigns, making it hard for marketers to adjust their video strategies in real time. The... Continue reading at AdWeek
[ AdWeek | 2024-02-11 14:05:37 UTC ]
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At the Frankfurt Book Fair's comics center, German publishers see growing interest from readers and are expanding into manga and manwha. The post Frankfurt: German Comic Book Scene Grows in Partnerships appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-20 12:38:10 UTC ]
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Ad spending for the 200 biggest U.S. advertisers rose a solid 8% in 2022. Internet companies from Amazon to Ally drove ad spending growth, and digital media grabbed the lion's share of budgets for blue-chip marketers. Budgets could come under pressure amid looming signs of recession. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. Joining us late? Catch up on Day One here.Netflix talks to Google about its ad plans “Netflix’s ad tech business is one of the hottest deals on offer in... Continue reading at Advertising Age
[ Advertising Age | 2022-06-21 20:59:38 UTC ]
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With the growing interest in the U.S., this year’s U.S. Book Show will feature a panel discussion entitled “Bringing the world to your door: A spotlight on Arabic literature and culture.” For centuries, Arabic literature and culture has influenced some of the West's most revered authors and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-19 04:00:00 UTC ]
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Photo credit: Nigel DaviesSunday Times Charlotte Aitken Young Writer of the Year Award marks the 30th anniversary with one of it's most decorated shortlists to date:• Irish novelist Megan Nolan for her darkly funny debut novel Acts of Desperation;• US-based writer Anna Beecher for her novel... Continue reading at British Council global
[ British Council global | 2022-02-16 14:40:41 UTC ]
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The digital edition of London Book Fair on June 29 features an eight-hour sequence of programming headlined by author Matt Haig. The post London’s ‘Author HQ’ Programming To Be Led by Bestseller Matt Haig appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-06-23 19:50:33 UTC ]
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ReedPop's trade show opens its digital events, which are available free of charge to the public. The weekend will feature a digital edition of BookCon. The post Tuesday’s BookExpo Online Sessions Schedule: May 26 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-05-26 12:19:49 UTC ]
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Every year, Girls Write Now provides the opportunity for mentees to be published in a book form; in recent years, the print edition has been produced by Dutton, and the digital edition by the Feminist Press. Taking Our Place in History: The Girls Write Now 2020 Anthology invites you to witness... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-20 08:47:16 UTC ]
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Literary agents specializing in Christian publishing discuss the latest industry trends, including a growing interest in self-help as well as books geared toward millennials. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-11 04:00:00 UTC ]
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Aging Media Network, the Chicago-based B2B media company specializing in the business of senior care, is kicking off 2020 with the launch of an additional online publication, Behavioral Health Business (BHB), serving the mental health and substance abuse treatment industry, the company... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-07 19:09:22 UTC ]
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Sandow—the parent company of Interior Design and Luxe Interiors + Design magazines, among others—has acquired architecture and design-focused Metropolis magazine from owner and president Eugenie Havemeyer, both sides announced this week. Terms of the deal weren't disclosed. Launched by... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-20 15:42:51 UTC ]
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First published in English in 2011, this new edition of The Drops of God by Tadashi Agi (a pseudonym for sibling creators Shin and Yuko Kibayashi) with artwork by Shu Okimoto, will be released in a digital edition by Comixology Originals. In this 12-page excerpt, a young female sommelier (or... Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-15 04:00:00 UTC ]
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After decades of gathering Spanish-language magazines and newspapers in his office—thousands of them—Kirk Whisler started looking around for a more formal place to archive this collection. Whisler is president of Fallbrook, Calif.-based Latino 247 Media Group, a founding member of the National... Continue reading at Advertising Age
[ Advertising Age | 2019-08-13 13:31:00 UTC ]
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El Monitor de Parral said it will continue its digital edition, but will not cover any crime stories or news with a ‘political slant’A newspaper in northern Mexico has announced it will temporarily stop publishing its print edition after unidentified assailants tossed gasoline bombs at its... Continue reading at The Guardian
[ The Guardian | 2019-08-01 15:39:43 UTC ]
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