Even though sponsored content has grown into an essential revenue source for major publishers, many of them are having trouble attracting repeat business, with industry-wide renewal rates hovering around 20 percent. The reasons include a surge in supply as more publishers enter the market, more emphasis on broader distribution of content, and increasingly sophisticated targeting offered by programmatic players. The post Back to our sponsor? Why publishers struggle to renew native advertising appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-08-15 00:00:00 UTC ]
Three years ago, the Department of Justice brought Apple, and major publishers, to book for trying to maintain the prices at which ebooks could be sold. As part of its punishment, the firm had to suffer the presence of a court-approved monitor, Mi... Continue reading at Engadget
[ Engadget | 2015-10-13 00:00:00 UTC ]
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Through a specially developed app, $250 million in popular ebooks from major publishers will be made available to children in need. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-28 00:00:00 UTC ]
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[Sponsored Content] As a publishers, you don't trade sales for eyeballs, because eyeballs can't be spent or invested. The post Publishers – Don’t Trade Your Content (Monetize It) appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-08-17 00:00:00 UTC ]
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Financial results released by three major trade publishers within the last 10 days reflect the challenges publishers are facing in a market that is seeing little, if any, top-line growth. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-07 00:00:00 UTC ]
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Last week, the Second Circuit Court of Appeals, by a 2–1 margin, affirmed Judge Denise Cote’s 2013 finding that Apple orchestrated a 2010 conspiracy with five major publishers to fix ebook prices. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-03 00:00:00 UTC ]
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More than 50 percent of academic papers published are owned by five major publishers. The post The Web Will Either Kill Science Journals or Save Them appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-06-15 00:00:00 UTC ]
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Publishers erect paywalls with an eye to growing their consumer revenue. But the consumer data they collect in the registration process holds value to advertisers. So why do they struggle to charge more for it? The most-cited reason is a lack of audience size. With the likes of Google and... Continue reading at Digiday
[ Digiday | 2015-06-01 00:00:00 UTC ]
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Passengers flying on Southwest Airlines will now be able to access frontlist ebooks, as well as excerpts from frontlist titles, from major publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-13 00:00:00 UTC ]
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The Media Rating Council has issued interim guidance on what it takes for ads on mobile devices to be considered "viewable" and introduced a new category of mobile ad between "viewable" and "not."Advertisers and web publishers use viewability standards to determine whether ads that were served... Continue reading at Advertising Age
[ Advertising Age | 2015-05-05 00:00:00 UTC ]
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[Sponsored Content] What Adobe isn't telling you. The post 5 Ways to Improve Your Digital Publishing appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-26 00:00:00 UTC ]
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[Sponsored Content] Many publishers have a "can't-miss" issue that naturally attracts advertisers. Perhaps the attraction is bonus distribution at the biggest industry event of the year, or is tied to the seasonality of your profession's business cycles. Whatever the reason, this issue has big... Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-16 00:00:00 UTC ]
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EducaTablet has launched a digital-content ecosystem where Latin American students can access textbooks from major publishers, in Spanish and English, online and off. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-26 00:00:00 UTC ]
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HarperCollins UK's June virtual Romance Festival was a success; this week SF publisher Gollancz is hosting a festival combining online Q&As with real life events. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-13 00:00:00 UTC ]
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Amazon's new subscription ebook plan includes more than 600,000 titles, but no major publishers. Continue reading at PC World
[ PC World | 2014-07-18 00:00:00 UTC ]
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In recent years, a debate has raged on among publishing and advertising industry insiders over “sponsored content”—more recently called “native advertising” and once known as & ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-07-10 00:00:00 UTC ]
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Facebook is testing mobile ads that appear on apps other than its own, the company said. In a post today, Facebook says the test is for a mobile ad network it is creating. It marks an important step for the social network, showing its sponsored content outside its own properties is key to... Continue reading at AdWeek
[ AdWeek | 2014-01-22 00:00:00 UTC ]
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Are we so sure that all this sponsored content is worth the trouble? Native advertising distribution firm Sharethrough compiled a ranking of the biggest brand-produced sponsored stories from 2013. And what perhaps sticks out the most is that none of these stories seems to have really taken off... Continue reading at AdWeek
[ AdWeek | 2013-12-23 00:00:00 UTC ]
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This summer a judge ruled that Apple arranged a conspiracy with major publishers to raise ebook prices. Now Apple faces a class action lawsuit from plaintiff states and a consumer class. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-20 00:00:00 UTC ]
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What good is native advertising if it doesn't talk like a native?To help advertisers, media companies are building teams, often called studios, that create sponsored content for advertisers. Here's a look at four publishers, and how their sponsored-content teams shape up.BuzzFeed Continue... Continue reading at Advertising Age
[ Advertising Age | 2013-10-14 00:00:00 UTC ]
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