Even though sponsored content has grown into an essential revenue source for major publishers, many of them are having trouble attracting repeat business, with industry-wide renewal rates hovering around 20 percent. The reasons include a surge in supply as more publishers enter the market, more emphasis on broader distribution of content, and increasingly sophisticated targeting offered by programmatic players. The post Back to our sponsor? Why publishers struggle to renew native advertising appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-08-15 00:00:00 UTC ]
News tagged with:
#sponsored content
#post back
#publishers struggle
#major publishers
Interviews with mainline Christian, Catholic, and spirituality publishers found efforts to build a more inclusive staff bump into tight budgets, small staffs, lack of attrition, and high competition for talent. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-09 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#diverse workforce
#tight budgets
Many independent presses are reporting a mood of optimism after good 2020 sales. Continue reading at The Bookseller
[ The Bookseller | 2021-01-25 15:44:30 UTC ]
More news stories like this | News stories tagged with:
#independent presses
In a literary landscape dominated by the biggest players, Cindy Spiegel and Julie Grau are among the executives rejecting the corporate publishing model and instead starting their own companies. Continue reading at The New York Times
[ The New York Times | 2020-12-18 10:00:29 UTC ]
More news stories like this | News stories tagged with:
#biggest players
#cindy spiegel
#julie grau
#publishing imprint
With Tuesday's news that ReedPop was pulling the plug on the current version of BookExpo and BookCon, most people contacted by 'PW' expressed little interest in returning to the same kind of show—but nearly all hoped some type of annual event could be created. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-02 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#current version
#annual event
#bookexpo
Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading at Digiday
[ Digiday | 2020-10-08 01:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital advertising
#paradigm shift
#third-party cookies
#third-party data
#digital publishing
The Age and Sydney Morning Herald get behind corporate campaign to ease Covid-related travel lockdowns Follow our Australian coronavirus live blogFull Australian Covid stats; Covid restrictions state by stateNSW cases map; Vic cases mapNSW hotspots list; Qld hotspots listSign up for Guardian... Continue reading at The Guardian
[ The Guardian | 2020-09-17 02:14:42 UTC ]
More news stories like this | News stories tagged with:
#guardian australia
#news corp
Set for release in August 2021, the title is the first authorized book by the Beatles in two decades. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-16 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#callaway arts
There have never been so many extremely personal ways to communicate with your user base. Social media, email, push notifications—we’ve never had more options, and the ability to personalize based on medium and preferences. But it’s hard to manage all these messaging platforms and then... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-15 16:27:23 UTC ]
More news stories like this | News stories tagged with:
#key elements
#good job
#holy grail
Shortly after the COVID-19 pandemic hit the U.S., we began recognizing publishers who, despite having their own challenges, stepped up and helped out their communities. We’ve recognized more than 30 such publishers so far, but that only scratches the surface on the acts of kindness from around... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-05 15:54:15 UTC ]
More news stories like this | News stories tagged with:
#donating $500
#magazine division
#bonnie kintzer
#offering access
#general manager
#give back
#hearst
The Publishers Association has expressed its support as member companies of the Association of American Publishers (AAP) filed a copyright infringement lawsuit against Internet Archive (IA), a self-described American digital library offering "universal access to all knowledge". Continue reading at The Bookseller
[ The Bookseller | 2020-06-01 17:39:50 UTC ]
More news stories like this | News stories tagged with:
#internet archive
#publishers association
Today marks the fifth week we have recognized publishers that, despite difficult challenges and uncertainty, have prioritized their community as much as, if not more than, their own business interests. We continue to be inspired by all of the gestures we’ve seen from around the industry, and we... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-24 15:33:49 UTC ]
More news stories like this | News stories tagged with:
#good hands
#final column
#free access
#global audience
#business leaders
#justin smith
#stay-at-home orders
#publishing companies
With the new coronavirus pandemic affecting every part of the book business, now is not a great time to be publishing a book, and many authors with titles scheduled for the coming months might be tempted to a new publication date. But for publishers, moving titles en masse will be tricky. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-24 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers struggle
#book business
#coronavirus spreads
#great time
#coming months
An inside look at what advertisers look for when selecting print and digital publisher partners. By Kevin Rehberg, Vice President, Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-02-27 18:23:48 UTC ]
More news stories like this | News stories tagged with:
#publishing partner
#vice president
#digital publisher
Despite flipping the “digital-only” switch on many titles, major publishers continue to launch new publications – and reinvest in existing ones – with a heightened focus on paper quality, editorial value, and the luxuries of print. Execs from Meredith, Hearst Autos, and Bonnier Media discuss how... Continue reading at Publishing Executive
[ Publishing Executive | 2020-02-20 22:40:45 UTC ]
More news stories like this | News stories tagged with:
#print magazines
#reading experience
#hearst autos
#bonnier
#hearst
Sure, times are tough for the news media companies in the large Western media markets, but just think how rough Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-16 18:30:39 UTC ]
More news stories like this | News stories tagged with:
#news publishing
Nearly nine in 10 digital publishers consider non-advertising income 'high-priority' focus. Continue reading at Media Week
[ Media Week | 2019-11-20 11:19:56 UTC ]
More news stories like this | News stories tagged with:
#digital publishers
W&N has triumphed in a seven-publisher auction for Aztec historian Caroline Dodds Pennock’s untold story of the Native Americans who discovered Europe. Continue reading at The Bookseller
[ The Bookseller | 2019-10-16 19:15:44 UTC ]
More news stories like this | News stories tagged with:
#seven-publisher auction
#untold story
#native americans
Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
More news stories like this | News stories tagged with:
#rupert murdoch
#executive chairman
#news corp
The Authors Guild and the Association of Authors' Representatives have filed a joint brief supporting publishers' calls for a preliminary injuction to stop their works being included in Audible's Captions programme. Continue reading at The Bookseller
[ The Bookseller | 2019-09-24 19:58:52 UTC ]
More news stories like this | News stories tagged with:
#supporting publishers
#captions programme
#authors guild
The IBPA has filed a complaint with Audible on behalf of 27 independent publishers that object to Audible Captions functionality. The post IBPA Backs US Publishers Association in Objections to ‘Audible Captions’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-09-11 03:13:25 UTC ]
More news stories like this | News stories tagged with:
#audible captions
#publishers association