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Premiere Week ratings tank as younger viewers turn their backs on a new TV season

If the sky isn’t exactly falling on the broadcast TV advertising model, it certainly seems to be a lot closer to the ground than it once was. The ongoing flight of younger viewers from linear television has made a hash of what’s traditionally been a week for sampling new shows and revisiting old... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-02 20:09:24 UTC ]
More news stories like this | News stories tagged with: #nielsen #higher rates #marketers continue #ad dollars #modern family

It'll take 100 years to reach full gender equality in the C-suite based on the current trend, say LeanIn.Org and McKinsey

Women are as much as 10 decades away from reaching gender equality in the United States, according to a new study published Wednesday by LeanIn.Org and McKinsey & Co. The report from Facebook Inc. Chief Operating Officer Sheryl Sandberg’s nonprofit and the management consulting firm states... Continue reading at 'Silicon Valley Business Journal'

[ Silicon Valley Business Journal | 2015-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #higher rates

If Native Advertising Is So Harmless, Why Does It Rely on Misleading Readers?

The devil walks into a bar and sits at a table with eight newspaper and magazine publishers plus one strange little fellow in shabby, dated robes. The devil says, "How'd you all like to get some advertising revenue at higher rates t ... Continue reading at 'Editor & Publisher'