The news publishing industry may be getting squeezed by the pandemic economy, but for Interactive Advertising Bureau CEO Randall Rothenberg, it set itself up for failure long ago, by leaning too heavily on advertiser revenue. "When the United States became a national marketplace in the mid to... Continue reading >> [ Source: Digiday | 2020-05-12 04:00:00 UTC ]
For publishing companies to survive a global crisis like the one we're in, Rich Antoniello's formula is 'brand, plus brains, plus balance sheet." He would know, having stewarded Complex through the 2008 financial crisis as CEO, the role he still holds now. But compared to that, the downturn... Continue reading >> [ Source: Digiday | 2020-03-31 04:00:00 UTC ]
Bustle CEO Bryan Goldberg sees magazine publishers as hostage to high costs -- all that car service costs and those gleaming office towers cost big money -- and not a lot of competition advertisers looking to reach women. He aims to change that. Bustle is trying to appeal to the "everywoman" and... Continue reading >> [ Source: Digiday | 2016-11-08 00:00:00 UTC ]
Feel-good publisher Little Things has built an audience of 50 million users a month thanks to Facebook -- and it's profitable. CEO Joe Speiser joined the Digiday Podcast to discuss how the publisher grew out of its roots as a pet-food retailer, why he's not too worried about being overly reliant... Continue reading >> [ Source: Digiday | 2016-05-13 00:00:00 UTC ]
David Plotz is a digital media veteran, dating back to when he joined Slate in 1996. Now the CEO of Atlas Obscura, Plotz is focused on building a differentiated media brand around the idea that everyone's an explorer of the world. That's harder than ever in the world of platforms, Plotz... Continue reading >> [ Source: Digiday | 2016-03-25 00:00:00 UTC ]
User experience is about empathy for the end user, Barbarian Group's Colin Nagy said on the Digiday Podcast. Many publishers miss that as they strive to churn pageviews and banner ad impressions. The result: navigating digital media is like walking on a sticky movie theater floor. The post... Continue reading >> [ Source: Digiday | 2016-01-15 00:00:00 UTC ]
This week on the Digiday Podcast we give the digital media world a reality check. The post Digiday Podcast Ep 2. Make or break time for VC-backed publishers appeared first on Digiday. Continue reading >> [ Source: Digiday | 2015-01-23 00:00:00 UTC ]