Complex’s Rich Antoniello’s recipe for media in crisis: ‘Brand plus brains plus balance sheet’

For publishing companies to survive a global crisis like the one we're in, Rich Antoniello's formula is 'brand, plus brains, plus balance sheet." He would know, having stewarded Complex through the 2008 financial crisis as CEO, the role he still holds now. But compared to that, the downturn brought about by the coronavirus pandemic is "infinitely more difficult," Antoniello said on the Digiday Podcast. The post Complex’s Rich Antoniello’s recipe for media in crisis: ‘Brand plus brains plus balance sheet’ appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-03-31 04:00:00 UTC ]
News tagged with: #global crisis #digiday podcast #stewarded complex #post complex #rich antoniello #balance sheet #downturn brought #coronavirus pandemic #publishing companies

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