Digiday Podcast Ep 2. Make or break time for VC-backed publishers

This week on the Digiday Podcast we give the digital media world a reality check. The post Digiday Podcast Ep 2. Make or break time for VC-backed publishers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-01-23 00:00:00 UTC ]

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Porochista Khakpour’s Reality Check

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‘Diversify your revenue streams, period’: IAB CEO Randall Rothenberg thinks relying on solely on advertising is ‘wrong’

The news publishing industry may be getting squeezed by the pandemic economy, but for Interactive Advertising Bureau CEO Randall Rothenberg, it set itself up for failure long ago, by leaning too heavily on advertiser revenue. "When the United States became a national marketplace in the mid to... Continue reading at Digiday

[ Digiday | 2020-05-12 04:00:00 UTC ]
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Complex’s Rich Antoniello’s recipe for media in crisis: ‘Brand plus brains plus balance sheet’

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No, Organic Content Isn’t Dead: It Just Has a New Purpose

You probably heard that Facebook is testing a separate feed where only promoted content appears alongside posts from friends and family. While the test is small (six countries) and only applies to publishers, I've been inundated with "organic is dead" emails, tweets and posts from clients,... Continue reading at AdWeek

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The Rundown: Publishing’s autoplay crisis

In this week’s Rundown, we look at digital media’s autoplay obsession, Amazon's reality check and publishers' fears that Facebook will stop funding content. The post The Rundown: Publishing’s autoplay crisis appeared first on Digiday. Continue reading at Digiday

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Bustle’s Bryan Goldberg: ‘There’s still so many dollars trapped in print’

Bustle CEO Bryan Goldberg sees magazine publishers as hostage to high costs -- all that car service costs and those gleaming office towers cost big money -- and not a lot of competition advertisers looking to reach women. He aims to change that. Bustle is trying to appeal to the "everywoman" and... Continue reading at Digiday

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‘Facebook is everything to us’: How Little Things grew to 50 million users in under three years

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[ Digiday | 2016-05-13 00:00:00 UTC ]
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Reality check: Video won’t save the day for digital publishers desperate for growth

Many digital publishers are pushing into video, spurred on by growth-hungry VCs and content-starved platforms. But while video is lucrative, there are no guarantees that scale on Facebook will translate to meaningful revenue. Meanwhile, on TV these companies face the problem of competing with... Continue reading at Digiday

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Digital media needs to make user experience a priority — or else

User experience is about empathy for the end user, Barbarian Group's Colin Nagy said on the Digiday Podcast. Many publishers miss that as they strive to churn pageviews and banner ad impressions. The result: navigating digital media is like walking on a sticky movie theater floor. The post... Continue reading at Digiday

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So You Want to Be a Famous Self-Published Author?

Veteran author Warren Adler offers a reality check for would-be authors who believe fame and fortune is just a book away. The post So You Want to Be a Famous Self-Published Author? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

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Digiday Podcast Ep 2. Make or break time for VC-backed publishers

This week on the Digiday Podcast we give the digital media world a reality check. The post Digiday Podcast Ep 2. Make or break time for VC-backed publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-01-23 00:00:00 UTC ]
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Coming in 2015: reality check for VC-engorged digital media

Bleacher Report founder Bryan Goldberg writes that the major digital publishing narrative in 2015 will be revenue. Everything else will be a function of how publishers thrive or struggle to monetize. The post Coming in 2015: reality check for VC-engorged digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-01-06 00:00:00 UTC ]
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Reality Check: Mobile Ads Have a Way to Go

The mobile ad world has become one of haves and have nots. The Wall Street Journal concentrates on the haves, the platforms like Facebook, but the world of publishers isn’t so luckily.The post Reality Check: Mobile Ads Have a Way to Go appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2013-12-19 00:00:00 UTC ]
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