#deal offers

Publishing news tagged with #deal offers

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Why Business Insider won

Axel Springer's $343 million purchase of Business Insider set a new bar for digital publishing deals. Snark about BI's editorial content aside, the deal offers a few lessons for digital media: Size matters if you're going to be an advertising play. BI got big fast with clickable content that... Continue reading at 'Digiday'

[ Digiday | 2015-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editorial content #deal offers #size matters #advertising play #steady leadership #digital edge

If native advertising is so harmless, why does it rely on misleading readers? | Bob Garfield

It's hard to read the latest gimmick for infusing a dying industry with cash as anything other than journalism selling its soulThe devil walks into a bar and sits at a table with eight newspaper and magazine publishers plus one strange little fellow in shabby, dated robes. The devil says, "How'd... Continue reading at 'The Guardian'