#advertising play

Publishing news tagged with #advertising play

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Why Business Insider won

Axel Springer's $343 million purchase of Business Insider set a new bar for digital publishing deals. Snark about BI's editorial content aside, the deal offers a few lessons for digital media: Size matters if you're going to be an advertising play. BI got big fast with clickable content that... Continue reading at 'Digiday'

[ Digiday | 2015-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editorial content #deal offers #size matters #advertising play #steady leadership #digital edge

Why the FT is tweaking its digital paywall

The Financial Times has introduced a new twist on its subscription strategy that's aimed at bringing in new readers. The U.K. publisher is rolling out a one-month trial period during which people can sign up for $1. After the trial, the full price will kick in. But it’s also an advertising play:... Continue reading at 'Digiday'