You've built and furnished a home. You regularly tweak and maintain the property so your equity grows. But when you're away, strangers gain access. They sell your appliances, plumbing fixtures and furniture and when you return, it's clear the value you've worked so hard to attain has evaporated.Digital publishers are similarly compromised by third parties (Google, Facebook, advertising vendors, social media widget providers and others) that take, use and monetize the customer data the publishers generate. And it's precisely that behind-the-scenes access to customer data that causes its value to diminish and threatens publisher profitability.Many publishers remain in the dark about whether third parties obtain their data, and whether they monetize it. A "Publishing Profitability Survey" of nearly 400 U.S. publishing executives showed 78% of them don't know if third parties access their data and whether or how they are monetizing it. But whether they understand or not, it's happening virtually everywhere. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-07 00:00:00 UTC ]
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You've built and furnished a home. You regularly tweak and maintain the property so your equity grows. But when you're away, strangers gain access. They sell your appliances, plumbing fixtures and furniture and when you return, it's clear the value you've worked so hard to attain has... Continue reading at Advertising Age
[ Advertising Age | 2014-07-07 00:00:00 UTC ]
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The sticking point in publishers negotiations with Apple to sell magazines on the iPad was over who would control the customer data. Publishers said they needed it to renew and cross-sell buyers of their digital content. Apple didnt want to give it up. But the big irony in all this back and... Continue reading at AdWeek
[ AdWeek | 2011-05-24 00:00:00 UTC ]
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Presented by Rise Join a panel led by editor-in-chief Jim Cooper as Digiday and Rise kick off 2023 with a special preview of the upcoming Digiday Publishing Summit. As our editors prepare to put a lens on revenue, data and editorial strategies at the Vail summit this March, RSVP to save your... Continue reading at Digiday
[ Digiday | 2023-01-05 15:47:27 UTC ]
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Publishers shared insights at the Digiday Publishing Summit at the end of September in Miami. The post Publishing Summit Recap: Publishers establish infrastructure to future-proof data sets appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-19 04:01:00 UTC ]
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‘Gentle, honest’ book, written by Anna Friend in response to her seven-year-old son’s worries, wins five-figure deal with ScholasticA self-published children’s picture book that was written to help the author’s son deal with being kept home from school during lockdown has been snapped up by a... Continue reading at The Guardian
[ The Guardian | 2021-02-20 07:00:25 UTC ]
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The Canadian digital platform is using machine learning to discover what readers want. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
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The senior editor at Simon & Schuster, who acquired NBA finalist ‘Temple Folk’ after putting out a call for submissions on Instagram, wants to make the publishing industry more transparent and accessible. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-24 05:00:00 UTC ]
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Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek
[ AdWeek | 2023-09-29 06:00:00 UTC ]
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The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity. Continue reading at Digiday
[ Digiday | 2022-11-22 05:01:00 UTC ]
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Christian publishers are working all angles to reach book buyers, with new sales strategies involving book clubs, customer management software, conference attendance, coordinated cross-media campaigns, and much more Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-22 05:00:00 UTC ]
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Panelist on Ingram's recent webinar said that global supply chain challenges will persist until 2023 and, with consumer behavior changing, predicting demand—and, accordingly, supply—for a book will remain difficult. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-08 04:00:00 UTC ]
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The primary French publishing association, SNE, hails a new report on open access and science. The post France’s Scientific Publishers Back an ‘Open Science’ Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-08 22:44:08 UTC ]
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The Association of American Publishers finds international backing for its lawsuit of Maryland's new library digital book licensing law. The post IPA and European Publishers Back AAP’s Maryland Copyright Lawsuit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-01-05 14:57:32 UTC ]
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The Publishers Association and the Federation of European Publishers have voiced their support for the Association of American Publishers’ challenge of an “unprecedented, unjustified” Maryland law which could force publishers both in the US and abroad to license e-books to the state's public... Continue reading at The Bookseller
[ The Bookseller | 2021-12-20 16:08:03 UTC ]
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Creative Access has released research to coincide with its 10-year anniversary, revealing the disproportionate impact of Covid-19 on people from under-represented groups in publishing, including a sharp decline in financial stability. Continue reading at The Bookseller
[ The Bookseller | 2021-12-17 03:20:02 UTC ]
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In a move to keep the publishing company independent, founder Sara Miller McCune has signed over her voting share and company control to the SAGE-SMM Trust. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-07 05:00:00 UTC ]
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Lawyers for the AAP and the plaintiff publishers insist that communications and documents being withheld in the case are in fact privileged, and accused the IA of "attempting to litigate this case and their desired policy gains in the press based on a false narrative rather than in the courtroom... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-04 04:00:00 UTC ]
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Lightning Books has acquired bestselling self-published novelist Nicola May's back catalogue. Continue reading at The Bookseller
[ The Bookseller | 2021-09-30 19:55:17 UTC ]
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Lawyers say the Internet Archive's sweeping demand for 10 years worth of monthly sales data is "burdensome in the extreme" and legally "irrelevant." Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-13 04:00:00 UTC ]
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In their filing August 9, IA lawyers insist the sales data is crucial to its fair use defense in a lawsuit filed last year, while the plaintiff publishers have balked at the extraordinary request. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-09 04:00:00 UTC ]
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