This Mobile Ad Blocker Wants to Charge Brands to Show Their Ads

For the past year, ad blockers have made waves in the media world and threatened to wipe out digital advertising. Now one of those companies, Shine, has hired a chief revenue officer it's tasked with working closely with brands, agencies, publishers and trade organizations. Today, the company is announcing James Collier as its first CRO. His responsibilities include explaining to the rest of the digital publishing ecosystem how the Shine's technology works. More importantly, he's charged with launching a tool this fall aimed at brand marketers that's sure to raise eyebrows. Collier will help Shine debut a piece of technology brands will pay to use to guarantee their ads are seen in nonfraudulent sites and apps. Shine's technology blocks ads at the carrier level, which requires consumers to opt in to a program to receive ads. The ad blocker already has deals with carriers including Caribbean telco Digicel and Three Group that automatically wipes out ads unless someone chooses to see them. Such carriers' networks represent a consumer base of 100 million phone subscribers and the company is in talks with other carriers that it claims will give it a reach between 500 and 800 million subscribers. Unlike the technology other ad-blocking companies like AdBlock Plus power, brands and agencies—not publishers—will pay Shine to use the product. Collier was mum on specific details about how advertisers will pay Shine but said the tool is aimed at wiping out fraudulent and bogus... Continue reading at 'AdWeek'

[ AdWeek | 2016-07-14 00:00:00 UTC ]
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Facebook Is Using This Data to Pitch Canvas Ads to Mobile-Minded Marketers

Almost a year after Facebook rolled out its Canvas ad unit at Cannes, the social network is releasing data about the mobile product, which allows for entire campaigns to be built inside of it. Ford, Target, Nike, Samsung, Little Caesars, Apple, Procter & Gamble and L'Oreal are among the... Continue reading at AdWeek

[ AdWeek | 2016-05-26 00:00:00 UTC ]
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Brands Can Now Produce Native Ads on Facebook More Effectively

Branded content and product placement are now A-OK with Facebook if marketers with verified pages on the platform follow the rules. The social media giant today began offering tags that companies can use to mark their videos and other content as branded content, though they are not allowed to... Continue reading at AdWeek

[ AdWeek | 2016-04-08 00:00:00 UTC ]
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Can Cash Back for Ad Fraud Make Brands Trust the Web Again?

Lexus dealers were so unnerved by online ad fraud a couple years back that they began urging Monica Mellier, group media director at the agency Team One, to redirect their ad dollars from digital media to legacy platforms such as TV or outdoor signs."We had a lot of conversations about how we... Continue reading at Advertising Age

[ Advertising Age | 2016-04-07 00:00:00 UTC ]
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French publishers fight back en masse against the ad blockers

A group of French publishers are starting a week long trial against ad blocking. The joint approach was announced in December by online publishing trade body Geste. However it has not set a standard, so all publishers are free to take their own approach. L’Equipe is blocking content unless users... Continue reading at Digiday

[ Digiday | 2016-03-22 00:00:00 UTC ]
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Playboy's Sales Pitch to This Whiskey Brand Included a Shot of Instagram Ads

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[ AdWeek | 2016-03-08 00:00:00 UTC ]
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Facebook Just Added Data to Help Brands See If They're Driving Offline Sales

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[ AdWeek | 2016-03-07 00:00:00 UTC ]
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Study: More than half of all ad blocker users would disable them to read content

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[ Digiday | 2016-03-01 00:00:00 UTC ]
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Native Ads at a Mecca for Millennials: Wattpad’s ‘Brand Stories’

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[ Publishing Perspectives | 2016-02-26 00:00:00 UTC ]
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Mobile operator Three to introduce ad blocking

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[ The Guardian | 2016-02-19 00:00:00 UTC ]
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Want to Block Ads? Wired Will Start Charging You for It

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[ AdWeek | 2016-02-09 00:00:00 UTC ]
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Snapchat Runs Its First App-Install Ad, and It’s for Mobile Game Cookie Jam

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[ AdWeek | 2016-02-04 00:00:00 UTC ]
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More Effective Native Advertising Is a Solution to Ad Blockers

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[ Advertising Age | 2016-02-03 00:00:00 UTC ]
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Snapchat Is Slowly but Surely Letting More Brands Run Long Video Ads

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[ AdWeek | 2016-01-29 00:00:00 UTC ]
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Facebook Is Expanding Its Burgeoning Ad Network to the Mobile Web

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[ AdWeek | 2016-01-27 00:00:00 UTC ]
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Infographic: How Publishers Are Navigating the Brave New World of Ad Blockers

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[ AdWeek | 2016-01-19 00:00:00 UTC ]
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Is Blocking Readers Who Use Ad Blockers The Best Strategy?

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[ Editor & Publisher | 2015-12-23 00:00:00 UTC ]
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Incisive Media becomes second UK publisher to ban ad blocker users

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[ Digiday | 2015-12-22 00:00:00 UTC ]
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This Startup Claims to Verify 90% of Digital Ads and Save Brands From Losing Cash

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[ AdWeek | 2015-12-09 00:00:00 UTC ]
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[ AdWeek | 2015-11-13 00:00:00 UTC ]
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[ AdWeek | 2015-10-26 00:00:00 UTC ]
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