#digital budgets

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How McClatchy plans to pursue national advertisers’ digital budgets

The 161-year-old newspaper publisher has hired its first-ever national ad sales vp in a bid to boost digital ad revenue. The post How McClatchy plans to pursue national advertisers’ digital budgets appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-11-15 00:00:00 UTC ]
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This Startup Claims to Verify 90% of Digital Ads and Save Brands From Losing Cash

One-year-old tech company Authenticated Digital says it has a system that will authenticate 90 percent of digital ad impressions, and it's pitching the software to agencies and publishers starting today. Its program is designed to determine if a promo ran on the correct Web page—did it appear... Continue reading at 'AdWeek'