One-year-old tech company Authenticated Digital says it has a system that will authenticate 90 percent of digital ad impressions, and it's pitching the software to agencies and publishers starting today. Its program is designed to determine if a promo ran on the correct Web page—did it appear on CNN.com, or another of Time Warner's many sites, or on a different property altogether, for example? Often brands buy ads for one site, but due to misrepresentation of inventory, they end up paying for an appearance on another, said Damon Reeve, CEO of Authenticated Digital in New York. He added that the system also can suss out when ad impressions are generated by bots. "Our company is about moving from an unknown universe to a known universe," said Reeve. "This builds a complete audit trail." Here is a tech-heavy summary on how the system works: Marketers add a JavaScript tracker to their creative on the demand-side platform or ad server. When a Web page requests the ad, the JavaScript tracker travels with the ad. Once the promo is loaded, the system gathers snippets of information about it as well as the page or app environment and stitches them together. "We then process the information on our servers to understand whether the impression is authentic or if it's not authentic, and the reason why," Reeve said. The system creates an audit containing all of the suppliers and data providers involved in the transaction. Users can log in to a dashboard to view reports and... Continue reading at 'AdWeek'
[ AdWeek | 2015-12-09 00:00:00 UTC ]
If you've been on the lookout for a killer deal on a perfectly decent tablet for streaming videos and catching up on some reading, hunt no more. Just ahead of the October edition of Prime Day, Amazon has slashed the price of the Fire HD 10 tablet to $75, which is a discount of $65. This matches... Continue reading at Engadget
[ Engadget | 2024-09-30 20:27:55 UTC ]
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Anyone who lived within 2 miles (3.2 kilometers) of the derailment can get up to $70,000 per household for property damage plus up to $25,000 per person for health problems. A federal judge on Wednesday approved a $600 million class-action settlement Wednesday that Norfolk Southern railroad... Continue reading at Fast Company
[ Fast Company | 2024-09-26 13:48:03 UTC ]
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While you can do pretty much anything on your phone or tablet, sometimes having a dedicated device is the way to go. Opting for an ereader can help reduce eye strain compared with looking at a smartphone screen for hours on end. The battery will last longer too, and you won't have notifications... Continue reading at Engadget
[ Engadget | 2024-09-03 14:56:49 UTC ]
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Fast Company’s new cover story goes behind the scenes with the brave young people choosing politics as a career—and the savvy young people helping them win. An earlier version of this column—and the one that ran in the print edition of our Summer 2024 issue—cited some striking data showing that... Continue reading at Fast Company
[ Fast Company | 2024-07-24 09:00:00 UTC ]
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Earlier this year, Google announced it would shut down its standalone podcast app in 2024. Since then, the company has started moving podcasts into YouTube and its companion app YouTube Music. As a way to ease the transition, Google will be rolling out a migration tool for its current podcast... Continue reading at Engadget
[ Engadget | 2023-12-07 19:40:39 UTC ]
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Amazon Prime Day 2023 is almost here, but you can still snag some early deals before the two-day shopping event begins in earnest. We've rounded up the best early Prime Day deals we can find below. Remember that you'll need to subscribe to Prime to take advantage of many (but not all) of the... Continue reading at Engadget
[ Engadget | 2023-07-10 18:45:44 UTC ]
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Amazon Prime Day 2023 is a few days away on July 11th, but you don't have to wait until then to get a good deal. The company has started to roll out a few early Prime Day deals before the two-day shopping event officially commences, including, as expected, several discounts on its own devices... Continue reading at Engadget
[ Engadget | 2023-07-09 13:05:03 UTC ]
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Amazon Prime Day 2023 is a few days away on July 11th, but you don't have to wait until then to get a good deal. The company has started to roll out a few early Prime Day deals before the two-day shopping event officially commences, including, as expected, several discounts on its own devices... Continue reading at Engadget
[ Engadget | 2023-07-07 14:29:48 UTC ]
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Amazon Prime Day 2023 is one week away on July 11th, but you don't have to wait until then to get a good deal. The company has started to roll out a few early Prime Day deals before the two-day shopping event officially commences, including, as expected, several discounts on its own devices and... Continue reading at Engadget
[ Engadget | 2023-07-04 12:48:53 UTC ]
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Amazon has announced that Prime Day 2023 will begin on July 11th, but you don't have to wait until then to get a good deal. The company has started to roll out a few early Prime Day deals before the two-day shopping event officially commences, including, as expected, several discounts on its own... Continue reading at Engadget
[ Engadget | 2023-06-30 15:20:45 UTC ]
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Amazon has announced that Prime Day 2023 will begin on July 11th, but you don't have to wait until then to get a good deal. The company has started to roll out a few early Prime Day deals before the two-day shopping event officially commences, including, as expected, several discounts on its own... Continue reading at Engadget
[ Engadget | 2023-06-23 16:30:09 UTC ]
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We were enamored with the Kindle Scribe when we reviewed it, but we weren't blind to its shortcomings, including its limited editing capabilities. Now, Amazon has rolled out an update for the device, which solves some of the issues we had with it and makes it a much better option for... Continue reading at Engadget
[ Engadget | 2023-05-23 05:17:53 UTC ]
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Spotify is waving goodbye to its heart icon. The company is combining the icon, which enables you to quickly save music to your library, with the "add to playlist" prompt under a single plus button.The plus button works a little differently on Spotify than it does on Apple Music, where tapping... Continue reading at Engadget
[ Engadget | 2023-02-27 18:15:00 UTC ]
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It's Friday, which means it's time for another roundup of the week's best tech deals. Today we're seeing good prices on Google's Pixel 7 and Pixel 7 Pro phones, a couple of all-time lows on the 10.2-inch iPad and iPad mini and a sweeping sale on Nintendo Switch games, among other discounts on... Continue reading at Engadget
[ Engadget | 2023-01-13 16:39:02 UTC ]
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Nearly four months after integrating Comixology into its other services, Amazon acknowledged the platform has been left worse off. “We understand that the current experience needs improvements, and want you to know that we’re working hard to get those out the door as quickly as possible,” the... Continue reading at Engadget
[ Engadget | 2022-06-19 19:56:15 UTC ]
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Welcome back! The US Copyright Office (USCO) is again refusing to grant copyright for a work of art that was created by an artificial intelligence system. Dr. Stephen Thaler attempted to copyright a piece of art titled A Recent Entrance to Paradise, claiming in a second request for... Continue reading at Engadget
[ Engadget | 2022-02-22 12:15:53 UTC ]
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There’s a scene in 2014’s Wolfenstein: The New Order where J, a character inspired by Jimi Hendrix, explains to the game’s white protagonist, BJ Blazkowicz, why he’s not fighting. After Blazkowicz talks back, J tells him: "You don't get it, do you? Before all this, before the Germans, before the... Continue reading at Engadget
[ Engadget | 2021-08-19 17:45:33 UTC ]
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As the coronavirus quarantine stretches into its second month, some people are pushing the boundaries of the lockdown restrictions. Many of them are just going for a drive or trying to play Frisbee in a park. But in a number of cases, groups of protesters have gathered at town halls and other... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-04-22 11:50:46 UTC ]
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Former “Blue Peter” presenter turned children's writer Konnie Huq is hosting a series of videos called "Science, Scribbles and Stories" to keep children entertained and educated over the coming weeks. Continue reading at The Bookseller
[ The Bookseller | 2020-03-25 17:40:02 UTC ]
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