One-year-old tech company Authenticated Digital says it has a system that will authenticate 90 percent of digital ad impressions, and it's pitching the software to agencies and publishers starting today. Its program is designed to determine if a promo ran on the correct Web page—did it appear on CNN.com, or another of Time Warner's many sites, or on a different property altogether, for example? Often brands buy ads for one site, but due to misrepresentation of inventory, they end up paying for an appearance on another, said Damon Reeve, CEO of Authenticated Digital in New York. He added that the system also can suss out when ad impressions are generated by bots. "Our company is about moving from an unknown universe to a known universe," said Reeve. "This builds a complete audit trail." Here is a tech-heavy summary on how the system works: Marketers add a JavaScript tracker to their creative on the demand-side platform or ad server. When a Web page requests the ad, the JavaScript tracker travels with the ad. Once the promo is loaded, the system gathers snippets of information about it as well as the page or app environment and stitches them together. "We then process the information on our servers to understand whether the impression is authentic or if it's not authentic, and the reason why," Reeve said. The system creates an audit containing all of the suppliers and data providers involved in the transaction. Users can log in to a dashboard to view reports and... Continue reading at 'AdWeek'
[ AdWeek | 2015-12-09 00:00:00 UTC ]
Microsoft is pulling the plug on its developer-focused MSDN Magazine, the software giant has revealed, ending the monthly title's run—both in print and online—after nearly two decades. The November issue of MSDN will be its last, according to a brief announcement posted on the magazine's... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-06 18:15:00 UTC ]
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Musical.ly debuts its first original shows today -- the first of a few it will be rolling out over the coming weeks. The company has signed original content deals with entertainment groups Viacom, NBCUniversal and Hearst Magazines. Continue reading at Engadget
[ Engadget | 2017-06-16 00:00:00 UTC ]
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The Sun has been experimenting with a Facebook Messenger chatbot for a month, pushing football content. During this time, it published 263 notifications. The frequency increased as the transfer window deadline loomed. On this one day, 43 percent of the subscribers (who number in the low... Continue reading at Digiday
[ Digiday | 2016-09-14 00:00:00 UTC ]
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Facebook's main news section, called Trending, has never been so buzzy thanks to a political web it allegedly weaved itself, with many critics crawling to the surface in the last five days. The digital giant has been bashed by right-wing pundits and other media watchers since Gizmodo... Continue reading at AdWeek
[ AdWeek | 2016-05-13 00:00:00 UTC ]
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Charter Communications' proposed takeover of two other cable companies — Time Warner Cable and Bright House Networks — is nearing the finish line as federal officials appear poised to approve the mammoth $67-billion deal in the coming weeks.Federal Communications Commission Chairman Tom Wheeler... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-17 00:00:00 UTC ]
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Adult magazine Penthouse will expand its website to include daily updates and more interactive content as traditional print publications continue to pivot to growing online readership. ------------FOR THE RECORD4:25 p.m.: An earlier version of this story said Penthouse would close its print... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-01-20 00:00:00 UTC ]
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One-year-old tech company Authenticated Digital says it has a system that will authenticate 90 percent of digital ad impressions, and it's pitching the software to agencies and publishers starting today. Its program is designed to determine if a promo ran on the correct Web page—did it appear... Continue reading at AdWeek
[ AdWeek | 2015-12-09 00:00:00 UTC ]
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When it comes to social media, it's becoming safe to say that we'll remember 2015 as the year of Snapchat. The app was already wildly popular with high school and college students, accruing 100 million daily users, but in the last several months, it's become a media and marketing force to be... Continue reading at AdWeek
[ AdWeek | 2015-09-18 00:00:00 UTC ]
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Jean-Luc Morel, sales manager for Penguin in France, is to retire from the company after 25 years. Morel’s last day will be 22nd September. In the coming weeks he will hand his work over to existing members of the Penguin Random House international sales team: Pauline Konink, sales manager for... Continue reading at The Bookseller
[ The Bookseller | 2015-08-25 00:00:00 UTC ]
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P.M. Sukumar, CEO of HarperCollins India, has decided to leave the company to pursue other Interests. A replacement for Sukumar will be named in the coming weeks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-19 00:00:00 UTC ]
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Penguin Random House UK’s group commercial director, Nigel Waters, is to leave the business at Easter. The company is still working out where Waters’ team will report, and an announcement about some new roles and responsibilities is to follow in the coming weeks, PRH said. Ian Hudson, deputy... Continue reading at The Bookseller
[ The Bookseller | 2015-02-06 00:00:00 UTC ]
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In an earlier version of our story on HarperCollins' victory in its copyright infringement suit against Open Road, we mistakenly put the damages as applying per copy, rather per work infringed. In fact, there is a single infringement infringement in this case, not multiple infringements per copy... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-18 00:00:00 UTC ]
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Justin Smith, CEO of Bloomberg Media Group, is slated to wrap up a 100-day review of the company in the coming weeks, when he is expected to offer recommendations on the future of the global media conglomerate's TV division and digital and print operations, including Bloomberg Businessweek.His... Continue reading at Advertising Age
[ Advertising Age | 2014-02-11 00:00:00 UTC ]
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Livefyre, a real-time social conversation and curation platform, announced it has acquired Realtidbits, a 6-year-old provider of real-time commenting and analytics services to online publishers including The CW Network, Thomson Reuters and Dow Jones Local Media Group. Livefyre’s primary... Continue reading at AdWeek
[ AdWeek | 2013-11-22 00:00:00 UTC ]
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The fate of several prominent U.S. newspapers could be irrevocably altered in coming weeks as publishers make restructuring moves. Facing declining ad revenue and readership, large newspaper companies are cutting costs, eliminating or selling assets ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-06-28 00:00:00 UTC ]
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Long form digital journalism publisher and app developer The Atavist secured a round of funding worth $1.5 million. The first million was confirmed last week, while founder Evan Ratliff says the rest is committed and “will happen over the coming weeks.” Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-22 00:00:00 UTC ]
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