These 3 New Developments Show Why It Continues to Be Snapchat’s Year

When it comes to social media, it's becoming safe to say that we'll remember 2015 as the year of Snapchat. The app was already wildly popular with high school and college students, accruing 100 million daily users, but in the last several months, it's become a media and marketing force to be reckoned with.  For instance, in June, Snapchat CEO Evan Spiegel was the keynote speaker at the Cannes Lions International Festival of Creativity, where he announced a vertical-video ad agency in a partnership with WPP and Daily Mail. Brands like Jim Beam, Procter & Gamble and McDonald's have been running Snapchat ads, and a few weeks ago, Mashable, food publisher Tastemade, and IGN joined other media companies like Cosmopolitan, CNN and Major League Baseball in getting access to Snapchat's Discover publishing program. And Snapchat's positive business activity didn't stop this week. Here are three more developments that show how the mobile app continues to blow up in the marketing world.   1. The National Football League is on board. Are you ready for some football, Snapchat users? Yesterday, the NFL joined the Snapchat Discover program, which makes content available for 24 hours instead of disappearing after a few seconds like the app's ephemeral photos and videos. No offense to MLB, but if pro football wants to partner with you, you've officially made it.  2. Burberry is creating a social runway.  Burberry, which in recent years has shown a predilection for cutting-edge... Continue reading at 'AdWeek'

[ AdWeek | 2015-09-18 00:00:00 UTC ]
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4 Big Developments That Show Why Snapchat Was 2015's Buzziest Platform

When Snapchat's CEO Evan Spiegel took the main stage at this year's Cannes Lions International Festival of Creativity, the crème de la crème of advertising conferences, his company's prominent place in the marketing world seemed solidified. But that was only one of the big moments in 2015 that... Continue reading at AdWeek

[ AdWeek | 2015-12-15 00:00:00 UTC ]
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Editor’s Picks: 3 Reasons Why Magazine Marketers and Audience Development Pros Need To Be at the Folio: Show

As consumers scatter across an increasingly fractured media landscape, it’s getting harder to attract and keep them, let alone identify them. The post Editor’s Picks: 3 Reasons Why Magazine Marketers and Audience Development Pros Need To Be at the Folio: Show appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-09-30 00:00:00 UTC ]
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U.S. Book Show: Raven Named Bookstore of the Year, Lowe Named Sales Rep of the Year

The Raven Bookstore in Lawrence, Kans., was named 'PW' Bookstore of the Year in a virtual awards ceremony held during the U.S. Book Show. Commission rep Kurtis Lowe of Book Travelers West is 'PW' Sales Rep of the Year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
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Indie bookshop numbers rise for fifth consecutive year, BA figures show

The number of independent bookshops in the UK and Ireland has grown for the fifth consecutive year despite challenges brought by the pandemic, the Booksellers Association says. Continue reading at The Bookseller

[ The Bookseller | 2022-01-07 22:34:12 UTC ]
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A Surprisingly Strong Year of Book Sales Continues

In spite of historical challenges, unit sales of print books were up 6.4% in the first nine months of 2020. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-09 04:00:00 UTC ]
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A Surprisingly Strong Year of Book Sales Continues

In spite of historical challenges, unit sales of print books were up 6.4% in the first nine months of 2020. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-09 04:00:00 UTC ]
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Frankfurter Buchmesse Fetes Bärbel Becker on 39 Years at the Trade Show

Praised by colleagues for her 'pragmatic approach, creativity and efficiency,' Frankfurt's Bärbel Becker goes into retirement. The post Frankfurter Buchmesse Fetes Bärbel Becker on 39 Years at the Trade Show appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-01 03:05:07 UTC ]
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Ex-Baltimore Mayor Catherine Pugh Sentenced To 3 Years In Children's Book Scam

Fraud involving the former mayor's "Healthy Holly" books generated more than $850,000, prosecutors said. Continue reading at HuffPost

[ HuffPost | 2020-02-27 19:47:47 UTC ]
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Arthur Phillips shows that choosing a leader was no easier 400 years ago

“The King at the Edge of the World” explores a centuries-old crisis of succession and our modern-day search for truth. Continue reading at The Washington Post

[ The Washington Post | 2020-02-04 18:13:57 UTC ]
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Listening up: Nielsen data shows the audio sector continuing its recent growth

Audiobook sales have rocketed in 2019, and look set to achieve another record year, as the sector continues to attract first-time listeners. Continue reading at The Bookseller

[ The Bookseller | 2019-11-15 08:43:01 UTC ]
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Jon Werther Is Out at Meredith After 3 Years as President | People on the Move

[caption id="attachment_160093" align="alignright" width="150"] Jon Werther[/caption] National Media Group president Jon Werther is out at Meredith Corp. after seven years with the company, effective immediately. In a statement from president and CEO Tom Harty, he said that there aren’t any... Continue reading at Folio Magazine

[ Folio Magazine | 2019-06-12 20:33:28 UTC ]
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Nonfiction Sales Growth in the Russian Book Market Expected to Continue This Year

Credited by some to a growing post-Soviet interest in authoritative information, the Russian book business reportedly sees substantial gains for nonfiction. The post Nonfiction Sales Growth in the Russian Book Market Expected to Continue This Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-05-01 00:00:00 UTC ]
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Conde Nast now has 28 shows on Snapchat, with plans for more

Even as Snapchat Discover has become more crowded and other publishers like The New York Times have pulled their channels, Conde Nast is invested in Snap. The post Conde Nast now has 28 shows on Snapchat, with plans for more appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-04-11 00:00:00 UTC ]
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NBC News Snapchat show ‘Stay Tuned’ averages 25-30m viewers

Since Snap announced its integration with Comscore, NBC News and other digital publishers have trusted third-party measurement for their Snapchat traffic. The post NBC News Snapchat show ‘Stay Tuned’ averages 25-30m viewers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-01-18 00:00:00 UTC ]
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Meredith is developing 10 original shows for Instagram’s IGTV

The 116-year-old magazine publisher wants to stake an early claim on Instagram’s would-be YouTube rival as it looks to video to accelerate digital growth. The post Meredith is developing 10 original shows for Instagram’s IGTV appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-10-09 00:00:00 UTC ]
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SIBA Show Continues Despite Hurricane

The Southern Independent Booksellers Alliance Discovery Show opened in Florida yesterday, but Hurricane Florence loomed over the event. Approximately 25 booksellers, publishers and authors cancelled due to the storm. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
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Snapchat opens a private marketplace for brands to buy ads in Discover shows

Snapchat has developed a private marketplace for advertisers that could help publishers on the platform sell commercials directly to brands and raise the value of the ad inventory.On Wednesday, Snapchat said advertisers are now able to book ad space in specific shows and channels created by... Continue reading at Advertising Age

[ Advertising Age | 2018-07-25 00:00:00 UTC ]
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Snapchat is welcoming outside developers, but doesn't want to make the same mistakes as Facebook

Snapchat is opening up to outside developers and apps for the first time in a bid to boost user growth with new features and collaborations. In doing so, the video messaging app is following the footsteps of its rival Facebook, which first welcomed outside developers in 2007. That helped... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-06-14 00:00:00 UTC ]
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Audiobook downloads rose 22% last year, PA stats show

Audiobook downloads rose 22% to a record £31m sales last year, according to new figures released by the Publishers Association to mark the start of Love Audio Week.  Continue reading at The Bookseller

[ The Bookseller | 2018-06-12 00:00:00 UTC ]
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