These 3 New Developments Show Why It Continues to Be Snapchat’s Year

When it comes to social media, it's becoming safe to say that we'll remember 2015 as the year of Snapchat. The app was already wildly popular with high school and college students, accruing 100 million daily users, but in the last several months, it's become a media and marketing force to be reckoned with.  For instance, in June, Snapchat CEO Evan Spiegel was the keynote speaker at the Cannes Lions International Festival of Creativity, where he announced a vertical-video ad agency in a partnership with WPP and Daily Mail. Brands like Jim Beam, Procter & Gamble and McDonald's have been running Snapchat ads, and a few weeks ago, Mashable, food publisher Tastemade, and IGN joined other media companies like Cosmopolitan, CNN and Major League Baseball in getting access to Snapchat's Discover publishing program. And Snapchat's positive business activity didn't stop this week. Here are three more developments that show how the mobile app continues to blow up in the marketing world.   1. The National Football League is on board. Are you ready for some football, Snapchat users? Yesterday, the NFL joined the Snapchat Discover program, which makes content available for 24 hours instead of disappearing after a few seconds like the app's ephemeral photos and videos. No offense to MLB, but if pro football wants to partner with you, you've officially made it.  2. Burberry is creating a social runway.  Burberry, which in recent years has shown a predilection for cutting-edge... Continue reading at 'AdWeek'

[ AdWeek | 2015-09-18 00:00:00 UTC ]
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Finland, One Year After Frankfurt, Continues to See Benefits

After its Guest of Honor appearance at the 2014 Frankfurt Book Fair, publishers in Finland saw more global interest in their books, especially from China. The post Finland, One Year After Frankfurt, Continues to See Benefits appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-13 00:00:00 UTC ]
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Educational Development Corp. Has Record Year

Sales rose 25% at Educational Development Corp. for the fiscal year ended February 28, 2015, and net earnings jumped to $859,200 in the year, up from $357,600 in fiscal 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-02 00:00:00 UTC ]
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BISG Higher Ed Study Shows Continuing Disruption

New findings from BISG's ongoing survey of student and faculty attitudes show students will pay for solutions that reduce study time, improve outcomes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-06 00:00:00 UTC ]
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Assembly Show Relaunches After 10-year Hiatus

After a 10-year hiatus BNP Media relaunched The Assembly Show Oct. 27-29 at the Daniel E. Stephens Convention Center in Rosemont, Ill. Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-07 00:00:00 UTC ]
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The PW Frankfurt Show Daily: Day 3, October 11, 2013

Get complete coverage of the Frankfurt Book Fair with the PW Frankfurt Show Daily. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-11 00:00:00 UTC ]
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A Year of Lessons from Korea’s Book App Developer Moglue

TaeWoo Kim, CEO of Moglue — the Korean platform for book app development — reflects on the first year in business after launching his publishing-related startup. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-03 00:00:00 UTC ]
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NBCUniversal Taps Lion Forge Comics to Develop Digital Comic Books Based on Beloved 80s TV Shows

NBCUniversal, one of the world’s premier media and entertainment companies, has partnered with digital publisher Lion Forge Comics to develop licensed comic books based on popular TV shows from the 1980s and 90s. Under the agreement license ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-02 00:00:00 UTC ]
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3 Key Developing Book Markets for Publishers to Watch in 2013

Korea, Indonesia and Turkey are well positioned to take advantage of the growing interesting in developing book markets from Western publishers in coming years. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-17 00:00:00 UTC ]
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Four More Years: A Look at Books Released During Leap Years

Happy Leap Year! Let's look back at the books that dominated bestseller lists on previous leap years. Continue reading at Book Riot

[ Book Riot | 2024-02-29 12:00:00 UTC ]
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Years Later, ‘The Year of Magical Thinking’ Wields Different Magic

As his own life unfolds, an artist reconsiders his reaction to Joan Didion’s memoir about loss. Continue reading at The New York Times

[ The New York Times | 2024-02-17 10:04:10 UTC ]
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If your New Year’s resolution is to read more books this year, this is why you shouldn’t | Max Liu

From ‘all the books I read this month’ pictures on Instagram to Goodreads targets, we are forgetting to read for pleasureHow long will it take you to read this article? It would almost certainly take me longer. On average, adults read about 240 words a minute, but I always exceed those pesky... Continue reading at The Guardian

[ The Guardian | 2022-12-31 09:00:13 UTC ]
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Variety Notches Best Year of Revenue in Its 117-Year History

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[ AdWeek | 2022-12-05 12:11:04 UTC ]
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A winner of this year’s Windham-Campbell Prizes dropped out of the literary scene for 40 years.

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[ Literrary Hub | 2022-03-29 19:56:25 UTC ]
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U.S. Book Show: A New Book Show Arrives

Welcome to the inaugural U.S. Book Show, a different kind of trade show. 'Publishers Weekly' editorial director Jim Milliot introduces the next big thing in publishing conferences. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-14 04:00:00 UTC ]
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DoubleVerify: Inflammatory and Misleading Content Spiked 83% Year Over Year Last November

Brands unwittingly spent a minimum of $235 million in advertising on sites linked to disinformation in 2019, according to Global Disinformation Index estimates, and digital media analytics, data and measurement platform DoubleVerify released a new report that examined three of the most important... Continue reading at AdWeek

[ AdWeek | 2021-02-23 00:05:16 UTC ]
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Books in the Media: Children's book reviews dip year on year

In August 2019, The Bookseller reported that children's books accounted for just 4.9% of review space, despite making up a third of the market. Latest figures from Books in the Media shows that this figure has dropped to 4.3%, when looking at reviews from the past 12 months.  Continue reading at The Bookseller

[ The Bookseller | 2020-08-24 01:05:09 UTC ]
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Print market volumes up 18% year on year since bookshops reopened

Bookshops reopening since lockdown restrictions eased have boosted the market 18% in volume against the same period in 2019, with 14.6 million books sold since shop doors opened. Continue reading at The Bookseller

[ The Bookseller | 2020-07-17 09:17:49 UTC ]
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Sales fell 11% year-on-year in second quarter, Nielsen estimates

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[ The Bookseller | 2020-07-05 21:42:39 UTC ]
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Strong year for Children's publishing as W H Smith unveils Books of the Year

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[ The Bookseller | 2019-11-13 15:22:56 UTC ]
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HBO's *Years and Years* Unlocks Sci-Fi's Ultimate Potential

At its core, science fiction is a tool for building thought experiment machines. That's the game Russell T Davies' new show is playing so beautifully. Continue reading at Wired

[ Wired | 2019-07-11 12:00:00 UTC ]
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