#ad dollars

Publishing news tagged with #ad dollars


Premiere Week ratings tank as younger viewers turn their backs on a new TV season

If the sky isn’t exactly falling on the broadcast TV advertising model, it certainly seems to be a lot closer to the ground than it once was. The ongoing flight of younger viewers from linear television has made a hash of what’s traditionally been a week for sampling new shows and revisiting old... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-02 20:09:24 UTC ]
More news stories like this | News stories tagged with: #nielsen #dwindling grps #higher rates #marketers continue #ad bucks #smi analysis #inventory salted #ad dollars #endless flow #entertainment programming #16th season #biggest spenders #adults 25-54— #52nd season #final seasons #modern family


Tinder is making a choose-your-own-adventure streaming series: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Tinder’s... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-18 10:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst #anonymous tip #hole-punching device #cream cheese #gimmicky gadget #hearst magazines #special advisor #ll transition #ad dollars #e-commerce website #slefo writes #ad network #special projects #policy chief #elliot schrage #creature dreamed


Facebook Joins Initial Lineup at IAB’s NewFronts West

The Interactive Advertising Bureau is putting together the lineup for its second annual Digital Content NewFronts West, the L.A. version of its one-week event held in New York in the spring. So far, the list includes tech giant Facebook, which will make its case for ad dollars for the first time... Continue reading at 'AdWeek'

[ AdWeek | 2019-08-08 15:34:45 UTC ]
More news stories like this | News stories tagged with: #digital content #newfronts stage #ad dollars #newfronts west


Facebook wants some regulation—at least on brand safety

Facebook welcomes a little regulation, at least if it helps end its brand-safety problems. “We want regulation in the areas of brand safety and content moderation,” said Carolyn Everson, vice president of global marketing solutions, speaking on Tuesday at an event kicking off the Global... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-19 11:21:19 UTC ]
More news stories like this | News stories tagged with: #verso #di como #funding terrorists #ad dollars #fundamentally changed #share information #ai detects #bad content #terrorist funding #media players


Publishers Haven’t Fully Embraced Data, and It’s Deterring Potential Audiences

According to eMarketer, audience data is still underleveraged by publishers, with few having created new or meaningful revenue lines from it. This needs to change. Audience data is the key to helping publishers compete with the Facebook and Google duopoly for ad dollars, while fending off... Continue reading at 'AdWeek'

[ AdWeek | 2018-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad dollars #audience data


The New York Times and the Wall Street Journal Are Coming Together to Fight Facebook and Google

As publishers continue to give Facebook and Google more ad dollars and control over distribution, a group of outlets including the Wall Street Journal, The New York Times, Washington Post, Tronc and smaller newspapers are banding together. The News Media Alliance--a trade organization that... Continue reading at 'AdWeek'

[ AdWeek | 2017-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade organization #ad dollars #give facebook #publishers continue


What Publishers Can Learn from the Rise and Fall of Social Gaming on Facebook

Ever since Facebook introduced its Instant Articles feature last year, publishers have been wondering how the move would play out.The lure is clear: Facebook provides exposure and traffic despite the fact that Instant Articles do not link to the publishers' sites. For Facebook, A-list content... Continue reading at 'Advertising Age'

[ Advertising Age | 2016-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long term #ad dollars #social gaming #facebook introduced


How Hearst's New Trend-Predicting Platform Will Benefit Advertisers

For the past two years, Hearst has been quietly developing its own hit predictor. Called [email protected], the analytics-driven platform analyzes thousands of articles across Hearst's vast array of properties, from newspapers and magazines to local TV stations, to determine which articles are... Continue reading at 'AdWeek'

[ AdWeek | 2016-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad dollars #large portion #media companies #full potential #individual parts


Can Cash Back for Ad Fraud Make Brands Trust the Web Again?

Lexus dealers were so unnerved by online ad fraud a couple years back that they began urging Monica Mellier, group media director at the agency Team One, to redirect their ad dollars from digital media to legacy platforms such as TV or outdoor signs."We had a lot of conversations about how we... Continue reading at 'Advertising Age'

[ Advertising Age | 2016-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad dollars


Facebook is sharing more ad dollars with its video creators

Facebook's shiny logo isn't all that's new for the social network today: The outfit's also announced how it plans to split video ad revenue with publishers. Like YouTube, Facebook will give content creators 55 percent of ad revenue and keep the rest,... Continue reading at 'Engadget'

[ Engadget | 2015-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad revenue #video creators #ad dollars


Gawker is having an identity crisis

Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people... To view the full story, click the title link. Continue reading at 'Crains New York'

[ Crains New York | 2015-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad dollars #identity crisis #gawker media


Yahoo Improves Local Lead-Gen Services

As city, regional and specialty titles continue to fight for local business listings and ad dollars, massive web corporations are scaling their ground-level efforts and getting into the mix. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad dollars


Publishers still launching print magazines

Despite a troubled print advertising market, publishers still believe in the power of glossy paper and ink: They launched 114 magazines in the first half of 2012. That puts the year roughly on par with 2011, when 111 new titles appeared during the same period, according to online database... Continue reading at 'Crains New York'

[ Crains New York | 2012-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad pages #ad dollars #advertising side #american media #local advertising