Page 1 of 1 pages
Michael Weaver, senior vice president, business development and growth, Al Jazeera Media Network As the digital media industry has dedicated itself to more diverse, equitable and inclusive (DEI) practices, newsrooms have diversified their staffs and advertisers have followed suit, aiming to... Continue reading at 'Digiday'
[ Digiday | 2023-03-02 15:43:20 UTC ]
More news stories like this | News stories tagged with:
#business development
#ad dollars
#digital media
In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
More news stories like this | News stories tagged with:
#marketing spend
#vox media
#ad dollars
#public interest
#entire industry
#digital content
#hearst
#digital media
[caption id="attachment_154421" align="alignright" width="275"] Diane Anderson-Minshall[/caption] Diane Anderson-Minshall has spent nearly her entire career in the LGBTQ media space as a writer, editor and content strategist. Recently, her commitment was rewarded when she was promoted to to... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-04 18:56:22 UTC ]
More news stories like this | News stories tagged with:
#loyal readership
#ad dollars
#million dollars
#affiliate marketing
#great opportunity
#branded content
#diet coke
If the sky isn’t exactly falling on the broadcast TV advertising model, it certainly seems to be a lot closer to the ground than it once was. The ongoing flight of younger viewers from linear television has made a hash of what’s traditionally been a week for sampling new shows and revisiting old... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-02 20:09:24 UTC ]
More news stories like this | News stories tagged with:
#modern family
#ad dollars
#marketers continue
#higher rates
#nielsen
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Tinder’s... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-18 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#special projects
#ad network
#ad dollars
#special advisor
#hearst magazines
#cream cheese
#anonymous tip
#hearst
The Interactive Advertising Bureau is putting together the lineup for its second annual Digital Content NewFronts West, the L.A. version of its one-week event held in New York in the spring. So far, the list includes tech giant Facebook, which will make its case for ad dollars for the first time... Continue reading at 'AdWeek'
[ AdWeek | 2019-08-08 15:34:45 UTC ]
More news stories like this | News stories tagged with:
#ad dollars
#digital content
Facebook welcomes a little regulation, at least if it helps end its brand-safety problems. “We want regulation in the areas of brand safety and content moderation,” said Carolyn Everson, vice president of global marketing solutions, speaking on Tuesday at an event kicking off the Global... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-19 11:21:19 UTC ]
More news stories like this | News stories tagged with:
#media players
#share information
#ad dollars
#verso
According to eMarketer, audience data is still underleveraged by publishers, with few having created new or meaningful revenue lines from it. This needs to change. Audience data is the key to helping publishers compete with the Facebook and Google duopoly for ad dollars, while fending off... Continue reading at 'AdWeek'
[ AdWeek | 2018-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#audience data
#ad dollars
As publishers continue to give Facebook and Google more ad dollars and control over distribution, a group of outlets including the Wall Street Journal, The New York Times, Washington Post, Tronc and smaller newspapers are banding together. The News Media Alliance--a trade organization that... Continue reading at 'AdWeek'
[ AdWeek | 2017-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers continue
#give facebook
#ad dollars
#trade organization
Ever since Facebook introduced its Instant Articles feature last year, publishers have been wondering how the move would play out.The lure is clear: Facebook provides exposure and traffic despite the fact that Instant Articles do not link to the publishers' sites. For Facebook, A-list content... Continue reading at 'Advertising Age'
[ Advertising Age | 2016-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook introduced
#social gaming
#ad dollars
#long term
For the past two years, Hearst has been quietly developing its own hit predictor. Called Buzzing@Hearst, the analytics-driven platform analyzes thousands of articles across Hearst's vast array of properties, from newspapers and magazines to local TV stations, to determine which articles are... Continue reading at 'AdWeek'
[ AdWeek | 2016-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#individual parts
#full potential
#media companies
#large portion
#ad dollars
Lexus dealers were so unnerved by online ad fraud a couple years back that they began urging Monica Mellier, group media director at the agency Team One, to redirect their ad dollars from digital media to legacy platforms such as TV or outdoor signs."We had a lot of conversations about how we... Continue reading at 'Advertising Age'
[ Advertising Age | 2016-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad dollars
Facebook's shiny logo isn't all that's new for the social network today: The outfit's also announced how it plans to split video ad revenue with publishers. Like YouTube, Facebook will give content creators 55 percent of ad revenue and keep the rest,... Continue reading at 'Engadget'
[ Engadget | 2015-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad dollars
#video creators
#ad revenue
Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people... To view the full story, click the title link. Continue reading at 'Crains New York'
[ Crains New York | 2015-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#gawker media
#identity crisis
#ad dollars
As city, regional and specialty titles continue to fight for local business listings and ad dollars, massive web corporations are scaling their ground-level efforts and getting into the mix. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2013-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad dollars
Despite a troubled print advertising market, publishers still believe in the power of glossy paper and ink: They launched 114 magazines in the first half of 2012. That puts the year roughly on par with 2011, when 111 new titles appeared during the same period, according to online database... Continue reading at 'Crains New York'
[ Crains New York | 2012-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#local advertising
#american media
#advertising side
#ad dollars
#ad pages